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SWELL SINGLE RELEASE CAMPAIGN

Goal & Objectives

  • Bring awareness to Swell's single/video "Better Days" ft. Flipp Dinero (a multi-platinum artist signed to We The Best Music Group/Cinematic Music Group) 

  • Align Swell's brand with trending news in print, broadcast and online media 

  • Create opportunities for Swell's brand to reach new audiences through lifestyle influencers, cross-marketing, on-site visits and more 

BRVC Approach 
Within a 3-month campaign, we used an integrated branding, marketing and public relations plan to accomplish brand goals and objectives. BRVC collaborated with Swell to connect his artistry and community-initiative, Tryna Get Right, to urban and youth audiences. 

Impactful Results & Milestones 

  • Earned brand visibility through 10 local, regional & national media outlets--which garnered an estimated 8,000,000+ impressions

  • 90% of the news coverage was earned media

  • 50% of the news coverage introduced elements of Swell's story to their viewers via an interview or profile story (instead of only posting his song/music video) 

  • Premiered the "Better Days" music video on WorldStarHipHop.com--which garnered over 1,000,000 views in less than 48 hours

  • Facilitated relationships with influential media & content platforms 

  • Made an appearance/spent the day with Windham Regional Community Council's Youth Program

  • Signed to Equity Distribution (an entity of Roc Nation) 

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Significant Press Results

Local, Regional & National Digital & Broadcast Outlets 

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BRVC Services Provided

May - First Week of August 2019

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BRANDING

  • Brand Audit

  • Brand Strategy & Communications Plan

  • Brand Messaging & Positioning

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DIGITAL MARKETING

  • Social Media Consulting

  • Email Marketing Consulting

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PUBLIC RELATIONS

  • PR Audit

  • Integrated PR/Marketing Strategy & Communications Plan

  • Media Relations

  • Media Training

  • Community Outreach & Social Impact

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EVENT MANAGEMENT (Preliminary steps for single release party--postponed to later date)

  • Brainstorm Ideas & Concepts

  • Budget Outline & Tracking

  • Venue, Decor & Caterer Research

  • Create & Manage Event Timeline

  • Digital Marketing Plan & Promotion 

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