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POWER IN PINK LAUNCHES NEW BRAND INITIATIVE

Goal & Objectives

  • Host My Sister's Keyp'her Kickback--an event in Prospect Park (Brooklyn, NY) that involves themed conversations (about careers, relationships and self awareness) among women of color, 

  • Create an event to serve as a soft-launch for Power in Pink’s event company called, My Sister’s Keyp’her

BRVC Approach 

We used an integrated branding, marketing and public relations plan to accomplish brand goals and objectives within a 1-month campaign. BRVC collaborated with Power In Pink to identify My Sister's Keyp'her's values that would resonate with women of color.  My Sister's Keyp'her Kickback's purpose was to create a safe and intimate space for women of color (millennials to early 40s) to relax under the sun, and engage in activities that spark conversations about: balancing "trying to have it all" with self-care, uplifting one another and the power of networking/mentorship. 

Impactful Results & Milestones  

  • Had attendance from NYC influencers, bloggers & Youtubers: Quiana from Harlem Love Birds, Nellie from Brooklyn Active Mama, and Netta Woods (collective following of 32,000+) 

  • Received sponsorship from Y7 Studio & Effie's Paper

  • An Instagram advertisement garnered 5,694 impressions (89% from the ad), 4,551 unique accounts and 32 visits to the RSVP link. The audience was 100% women, aged 25 - 34, located in New York 

  • Brand promotion for the event garnered 9,000+ impressions on Instagram

  • Received 15 new newsletter subscribers 

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Significant Brand Partnership Results

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BRVC Services Provided

July - August 2019

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BRANDING

  • Brand Audit

  • Brand Strategy & Communications Plan

  • Brand Messaging & Positioning

  • Brand Identity & Creative Direction

  • Brand Product/Service & Idea Development

  • Rebranding & Revitalization

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DIGITAL MARKETING

  • Social Media Consulting & Management

  • Marketing Strategy & Communications Plan 

  • Email Marketing

  • Influencer Marketing

  • Content Production

  • Campaign Development & Production

  • Digital Advertising

  • Engagement & Insights Reporting 

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PUBLIC RELATIONS

  • Media Materials

  • Branding Events & Promotions

  • Brand Partnerships

  • Community Outreach & Social Impact

  • Influencer/VIP Guest Invites​

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EVENT MANAGEMENT

  • Brainstorm Ideas & Concepts

  • Budget Outline & Tracking

  • Venue, Decor & Caterer Research

  • Create & Manage Event Timeline

  • Digital Marketing Plan & Promotion 

  • Day-of Coordination

  • Sponsorship Management

  • VIP Invitation & Management 

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CREATIVE SERVICES

  • Website Design

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