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Fairfield County, Connecticut
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POWER IN PINK LAUNCHES NEW BRAND INITIATIVE

Goal & Objectives

  • Host a day in Brooklyn New York's Prospect Park complete with conversations amongst women of color averaging the ages 25-mid thirties at various stages of their lives (career, relationships and self awareness)

  • Create an event to serve as a soft-launch for Power in Pink’s event company called, My Sister’s Keyp’her

BRVC Approach 

We used an integrated branding, marketing and public relations communications plan to accomplish brand goals and objectives within a 1-month campaign. BRVC collaborated with Power In Pink to connect My Sister's Keyp'her's values with women of color.  The event's purpose was to create a safe, intimate, space for women of color (millennials to early 40s) to relax under the sun, and engage in activities that spark conversations about balancing "trying to have it all" with self-care, uplifting one another and the power of networking/mentorship. 

Impactful Results & Milestones  

  • Had attendance from NYC influencers, bloggers & Youtubers--Quiana from Harlem Love Birds, Nellie from Brooklyn Active Mama, and Netta Woods (collective following of 32,000+) 

  • Received sponsorship from Y7 Studio & Effie's Paper

  • An Instagram advertisement garnered 5,694 impressions (89% from the ad), 4,551 unique accounts and 32 visits to the RSVP link. The audience was 100% women, aged 25 - 34, located in New York 

  • Brand promotion of the event garnered 9,000+ impressions on Instagram

  • Received 15 new newsletter subscribers 

Significant Brand Partnership Results

BRVC Services Provided

July - August 2019

BRANDING

  • Brand Audit

  • Brand Strategy & Communications Plan

  • Brand Messaging & Positioning

  • Brand Identity & Creative Direction

  • Brand Product/Service & Idea Development

  • Rebranding & Revitalization

DIGITAL MARKETING

  • Social Media Consulting & Management

  • Marketing Strategy & Communications Plan 

  • Email Marketing

  • Influencer Marketing

  • Content Production

  • Campaign Development & Production

  • Digital Advertising

  • Engagement & Insights Reporting 

PUBLIC RELATIONS

  • Media Materials

  • Branding Events & Promotions

  • Brand Partnerships

  • Community Outreach & Social Impact

  • Influencer/VIP Guest Invites

EVENT MANAGEMENT

  • Brainstorm Ideas & Concepts

  • Budget Outline & Tracking

  • Venue, Decor & Caterer Research

  • Create & Manage Event Timeline

  • Digital Marketing Plan & Promotion 

  • Day-of Coordination

  • Sponsorship Management

  • VIP Invitation & Management 

CREATIVE SERVICES

  • Website Design