THE BREED ENTERTAINMENT UNTIES CT MUSIC SCENE
Goal & Objectives
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From April 4th to April 7th Grammy-nominated and multi-platinum production company, The Breed Entertainment, hosted The Breed Weekend—the first a 4-day event that bridged gaps in Connecticut’s entertainment scene
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The event was created so artists, funders, media personalities and playmakers could make new, genuine connections; as well as earn a greater appreciation for Connecticut's entertainment scene, motivation and practical resources for elevating their brand/career
BRVC Approach
We used an integrated branding, marketing and public relations communications plan to accomplish brand goals and objectives within a 1-month campaign. BRVC collaborated with The Breed Entertainment to connect brand values with artists, tastemakers, funders & industry veterans in Connecticut's entertainment scene; as well as brands that align with the lifestyles and progression of urban communities.
Impactful Results & Milestones
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The multi-day event generated over 450 attendees
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Received sponsorship from Shine Papers, Connecticut Office of The Arts, Audiomack, Martell USA, Single Mom’s Alliance and the City of New Haven
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Received vendor support from local brands: Kenzie Kare, Concreat, Z For Everybody & Typsy Gypsy
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Earned 200,000+ impressions and 20,000+ engagement activity on Instagram
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Earned media coverage from Incline Magazine, CT Breakthrough, Power of Connecticut & IGASTT Podcast (estimated 20,000+impressions)
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Developed messaging for promotional video that was featured on mobile advertisement
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Received attendance and involvement from influential experts familiar with funding Connecticut artists, the art of DJing, record labels/music industry, content producers, management and music producers. View details here.
Significant Brand Partnership Results
Significant Press Results
BRVC Services Provided
March - April 2019
BRANDING
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Brand Audit
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Brand Strategy & Communications Plan
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Brand Messaging & Positioning
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Brand Identity & Creative Direction
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Brand Product/Service & Idea Development
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Copywriting & Biography Writing
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Website Ideation & Consulting
DIGITAL MARKETING
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Social Media & Campaign Consulting
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Marketing Strategy & Communications Plan
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Email Marketing
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Influencer Marketing
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Content Production
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Campaign Development & Production
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Engagement & Insights Reporting
PUBLIC RELATIONS
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Integrated PR/Marketing Strategy & Communications Plan
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Media Relations
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Media Materials
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Branding Events & Promotions
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Brand Partnerships
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Community Outreach & Social Impact
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Engagement & Insights Reporting
EVENT MANAGEMENT
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Brainstorm Ideas & Concepts
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Budget Outline & Tracking
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Venue, Decor & Caterer Research
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Create & Manage Event Timeline
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Digital Marketing Plan & Promotion
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Day-of Coordination
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Sponsorship Management
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VIP Invitation & Management
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Engagement & Insights Reporting
CREATIVE SERVICES
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Website Design
