CASE STUDIES
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CELEBRITY
TRAILERS
Entertainment
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Brand Development | Digital Marketing | Public Relations | Operations & Consulting
ENTERTAINMENT CLIENT:
CELEBRITY TRAILERS
Publicity Campaign for One Music Fest 2018 & Partnership Development
Coordinated & pitched media
Secured media placement on Atlanta's #1 urban radio station, V-103
Earned media interest from NBC, Hip Hop Weekly & MTV
Created deck & consulted for partnership seeding with internationally recognized brands & new brand launches in 2019

SHAK
EMPOWERS
Creative Entrepreneur
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Brand Development | Digital Marketing |
Public Relations | Event Management|
Operations & Consulting | Creative Services
CREATIVE ENTREPRENEUR CLIENT:
SHAK EMPOWERS
Event Coordination & Management for Moving On Your Visions Power Brunch 2018
Developed brand messaging and created as well as launched website
Coordinated & consulted on logistics for Moving On Your Visions Power Brunch alongside event collaborator, Queens Recognize Queens
Coordinated vendors, sponsorships & a panel that included a host from BET, former writer of InStyle Magazine & an Obama White House Alum
LACHERS
REESE
Beauty & Wellness
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Brand Development | Digital Marketing |
Public Relations | Event Management |
Operations & Consulting
BEAUTY & WELLNESS CLIENT:
LACHERS REESE
Ongoing Operations Management, Company Culture & Marketing Support
Analyzed daily tasks & modified team development methods at new salon
Increased organic engagement & consistency of social media posts via digital campaigns
Began seeding partnerships with media & brands
Assisted with interview & onboarding process for new staff

YOUNG CEOS, B2B & CORPORATE
CUSTOMER
1ST
MARKETING
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Brand Development | Digital Marketing | Public Relations | Operations & Consulting
B2B CLIENT:
CUSTOMER 1ST MARKETING
Brand Strategy, Administrative Support & Research for Speaking/Book Tour in 2017
Improved brand identity among three brand entities via updated messaging & website
Prepared contact list for outreach to east coast organizations that advocate
against police brutality
(Saving Lives Tour by Dr. Mount Varner)
Provided support for internal
communication processes

Non-Profit
POWER
IN
PINK
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Brand Development | Digital Marketing | Public Relations | Event Management |
Creative Services
NON-PROFIT CLIENT:
POWER IN PINK
Brand Strategy and Integrated Digital Marketing & PR Campaign for Fashion Show In 2018
Revised brand messaging to include new goals
Coordinated & supported the 2nd Annual Fashion Show advocating for
Breast Cancer Awareness
Coordinated vendors & sponsorships which garned partnerships with Alikay Naturals, Curls, Thrive Causemetics & more!

Entertainment
DUTCH THE
DREAMER
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Brand Development | Digital Marketing | Public Relations | Event Management | Operations & Consulting | Creative Services
ENTERTAINMENT CLIENT:
DUTCH THE DREAMER
PR Campaign for Album Release & Release Party in 2017
Pitched & secured print, digital & broadcast media for album release campaign
Secured media placements on the Hartford Courant, LA Times, 107.7fm & more
Coordinated & supported an event for an album listening party
Implemented digital marketing for contests associated with A3C and Hot 93.7