Expansion, Here We Come! Lachers Hair By Demand Improves Operations Management
A move to a new salon location in 2018, sparked a determination for brand growth--starting from the inside!
Goal & Objectives
Update and launch website
Create and promote event packages for weddings, event planners, bar & bat mitzvahs, entertainment companies, etc
Create and implement marketing/public relations plan that increases client relationships, workshops and strategic partnerships
Find opportunities to maximize staff, and overall growth in customers
BRVC Approach To prepare the Lachers Reese brand for the benefits of an aggressive integrated PR/Marketing Strategy & Communications plan, BRVC's collaboration focused on brand development, digital marketing consulting, operations consulting, creative services & preliminary public relations support.
Impactful Results & Milestones
Updated website for discoverability, brand identity and consistency purposes. Updates included: biography, images, online booking, special occasion bookings and newsletter subscriptions. The updated website generated incoming inquiries from potential clients (a nearly 50% monthly increase from 2017-2018)
Developed messaging & graphics for brochures, which highlighted special occasion bookings
Generated a list of state-wide venues, event planners & entertainment/performing arts companies to prepare for an aggressive promotional campaign
Brainstormed & created a brand ambassador/influencer program to connect with local influencers
Grew salon team to include assistant, receptionist and another stylist that aligns with updated brand goals and company infrastructure
Ongoing support:
Lead operations management
Develop internal processes
Improve company culture
Host staff meetings
Brainstorm salon specials
Improve external communication processes
...& more