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Expansion, Here We Come! Lachers Hair By Demand Improves Operations Management

A move to a new salon location in 2018, sparked a determination for brand growth--starting from the inside!

Expansion, Here We Come! Lachers Hair By Demand Improves Operations Management

Goal & Objectives

  • Update and launch website

  • Create and promote event packages for weddings, event planners, bar & bat mitzvahs, entertainment companies, etc

  • Create and implement marketing/public relations plan that increases client relationships, workshops and strategic partnerships

  • Find opportunities to maximize staff, and overall growth in customers

BRVC Approach To prepare the Lachers Reese brand for the benefits of an aggressive integrated PR/Marketing Strategy & Communications plan, BRVC's collaboration focused on brand development, digital marketing consulting, operations consulting, creative services & preliminary public relations support.

Impactful Results & Milestones

  • Updated website for discoverability, brand identity and consistency purposes. Updates included: biography, images, online booking, special occasion bookings and newsletter subscriptions. The updated website generated incoming inquiries from potential clients (a nearly 50% monthly increase from 2017-2018)

  • Developed messaging & graphics for brochures, which highlighted special occasion bookings

  • Generated a list of state-wide venues, event planners & entertainment/performing arts companies to prepare for an aggressive promotional campaign

  • Brainstormed & created a brand ambassador/influencer program to connect with local influencers

  • Grew salon team to include assistant, receptionist and another stylist that aligns with updated brand goals and company infrastructure

  • Ongoing support:

    • Lead operations management

    • Develop internal processes

    • Improve company culture

    • Host staff meetings

    • Brainstorm salon specials

    • Improve external communication processes

...& more

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