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Junior Achievement

Unified Messaging and Strategic Engagement: Amplifying JAGFC’s Impact Across Stakeholders

Client
Junior Achievement
 
Year
2024
 
Scope of Work
Brand Messaging Development, Content Creation, Newsletter Creation   

Industry
Non-Profit

Here's the Stitch
(aka Situation)

Despite its undeniable positive impact, Junior Achievement of Greater Fairfield County (JAGFC) struggled to effectively articulate who the organization serves and how they are served. Staff and board members sought unified messaging to resonate with various stakeholders and clearly communicate JAGFC’s value.

Our Approach

From January to July 2024, BRVC applied a holistic brand growth strategy using marketing and communications expertise, with consultative support on operations management where needed, to position JAGFC as a go-to partner driving systemic change and empowering young people to build successful financial futures.

​

This 3-step approach included:

  1. Audit: Analyzing current communications and identifying opportunities for improvement.

  2. Marketing & Communications Plan: Developing a strategic blueprint for stakeholder engagement and value articulation.

  3. Plan Implementation: Executing strategies with a focus on impactful messaging and targeted audience engagement.

Our Impact & Client Milestones

By implementing BRVC’s strategies, JAGFC successfully increased awareness, engagement, and clarity in its communications, empowering its mission to inspire and support youth in building brighter financial futures.

 

1. Clearer Messaging & Target Audience Profiles:

  • Developed audience profiles to define who is served and created a messaging framework for how JAGFC supports them.

  • Provided a strategic blueprint for driving awareness, interest, and support, enabling JAGFC to clearly communicate its value across multiple stakeholders.
     

2. Strategic Social Media Performance:

  • LinkedIn:

    • Launched a “Boundless Possibilities" newsletter to increase the reach of educator, donor and volunteer stakeholders.

    • Produced content that achieved a 10.6% click-through rate (CTR), outperforming posts from the prior 30 days.

    • Engagement rate averaged 17.2%, surpassing previous metrics.

    • Videos and carousel posts generated the highest impressions, with authentic student spotlights performing particularly well.

    • Insights revealed LinkedIn as the priority platform for reaching corporate partners, donors, and educators.

  • Instagram/Facebook:

    • Reels increased reach on Instagram, while original/repurposed content performed better on Facebook.

    • Images on Facebook drove more engagement than videos, aligning with the platform’s follower demographics of donors, corporate partners, and educators (vs. students/youth).
       

3. Tactical Insights:

  • Emphasized engaging content formats such as videos, carousels, and tagged posts to maximize impressions and engagement.

  • Identified content types that resonate with specific platforms, ensuring tailored promotion efforts for optimal impact.

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