National Museum of African American History and Culture (NMAAHC)
Transforming Internship Programs: Streamlining Recruitment, Onboarding, and Alumni Engagement for Long-Term Growth
Client
National Museum of African America History & Culture
Year
2023-2024
Scope of Work
Project Management, Systems Implementation, Administrative Assistance, Event Planning
Industry
Here's the Stitch
(aka Situation)
The National Museum of African American History & Culture (NMAAHC) needed assistance in transforming its internship and workforce development programs. Specifically, BRVC worked on simplifying the recruitment process, streamlining onboarding, and fostering long-term alumni engagement. This was crucial for enhancing the museum's internship programs while supporting a high volume of applications and candidates.
With nearly 1 million followers, viral moments, and cultivated influence, Tina Turtle has reached a pivotal point in her brand journey, that involves solidifying her as a fashion and lifestyle content creator.
Our Approach
BRVC worked with NMAAHC to evaluate their current systems, identify bottlenecks, and implement solutions that improved efficiency and scalability. Our services included project management, systems implementation, administrative assistance, and event planning.
Auditing Current Systems:
We started by auditing NMAAHC’s existing databases, resources, and workflows to gain familiarity with their program. We identified key bottlenecks and areas of improvement, especially in tracking internship applications and maintaining alumni connections.
Creating SOPs and Workflows:
To address the identified challenges, we created Standard Operating Procedures (SOPs) to document best practices and ensure consistency. We also developed workflows using Asana, which streamlined communication, task management, and follow-ups. Additionally, we implemented a timelining system to ensure that the application process and intern onboarding remained on track.
Implementing Systems:
We leveraged automated tools to enhance data tracking, manage tasks efficiently, and ensure timely responses. These systems allowed NMAAHC to reduce manual effort while increasing the scalability of their processes
Our Impact & Client Milestones
Streamlined Recruitment:
Through the implementation of efficient SOPs and workflows in Asana, we helped NMAAHC manage 1,300+ applications, reduce processing times, and ensure that candidate inquiries were promptly addressed. This led to record-high application volumes and reduced internal bottlenecks in the recruitment process.
Improved Alumni Engagement:
By reconnecting with 75+ alumni through surveys, newsletters, and networking events, we successfully launched a new alumni initiative. This kept alumni engaged and turned them into advocates for the program, further enhancing the museum's reputation and community connections.
Efficient Onboarding:
The redesigned onboarding process for over 60+ interns provided a structured, stress-free experience. By creating easy-to-follow workflows and helping with logistics like background checks and IT support, interns started their roles with confidence, and supervisors saved valuable time.
Operational Efficiency & Future Planning:
Our work laid the foundation for scalable growth in NMAAHC’s internship programs. With automated workflows, clearer processes, and a stronger alumni network, the museum is now better positioned to continue expanding its reach and improving participant experiences in future cycles.