Town of Waterford
Showcasing Grant Impact and Establishing the Economic Development Commission’s Presence
Client
Town of Waterford: Establishing the EDC's Presence
Year
2023
Scope of Work
Brand Identity, Brand Messaging Development, Content Creation, Newsletter Creation
Industry
Municipal
Here's the Stitch
(aka Situation)
In 2022 and 2023, with the help of BRVC’s Operations Management team, the Town of Waterford (TOW) awarded a total of $170,065.01 in grants to small businesses through its Small Business Grant Program, funded by the American Rescue Plan Act.
Despite the program’s success, TOW lacked in-house support for marketing and content creation to effectively showcase its impact and position the Economic Development Commission (EDC) as a resource for the local business community.

Our Approach
BRVC’s Creative Strategy team provided comprehensive support to amplify the program’s success and elevate TOW’s branding as well as storytelling.
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Marketing Audit: Conducted a competitor analysis to refine TOW’s brand identity and identify successful elements of similar programs.
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Mini Marketing Campaign: Developed messaging, strategy, and key performance indicators to promote the program and align with TOW’s long-term branding goals.
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Content Creation: Produced 8 original social media posts, including captions and hashtags, along with a newsletter and press release highlighting the program’s achievements.
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Visual Branding: Designed and delivered a specific EDC logo to establish the commission as a trusted resource for the business community.
Our Impact & Client Milestones
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Delivered high-quality, engaging content (videos, graphics, and written assets) shared on TOW’s website and social platforms, effectively showcasing the First Selectman and EDC’s impact on small businesses.
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Supported TOW in sharing grant recipients’ stories and highlighting the program’s success, building stronger connections with the local business community.
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Provided a ready-to-use press release template to spotlight the distribution of over $170k to small businesses.
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Positioned the EDC as a valuable resource through cohesive branding and storytelling, and a first-ever logo.
With BRVC’s expertise, TOW successfully demonstrated the transformative impact of its grant program, enhanced its public visibility, and set the stage for long-term community engagement and support