Tina Turtle x Steve Madden
Boosting Tina Turtle’s Brand and Revenue
Client
Tina Turtle
Year
2024
Scope of Work
Branding, Influencer Marketing, Influencer Management
Industry
Lifestyle
Here's the Stitch
(aka Situation)
With nearly 1 million followers, viral moments, and cultivated influence, Tina Turtle has reached a pivotal point in her brand journey, that involves solidifying her as a fashion and lifestyle content creator.
Our Approach
Over the past 8.5 months, we focused on solidifying the packaging and presentation of Tina’s brand to elevate her as a go-to collaborator for brands looking to connect with Gen-Z and millennial women who live confidently, appreciate nostalgia, and aim to make the most of life.
Branding & Strategy:
Updated social media bios and created a streamlined brand kit and one-sheet to establish a consistent and clear brand identity.
Marketing & Communications:
Defined partnership goals, conducted market research, and analyzed past efforts to identify strategic opportunities. Set up a Brand Correspondence Tracker to manage inbound inquiries.
Operations Management:
Managed inbound inquiries with response templates and directed to Tina’s management. Pitched outbound to relevant brands, securing partnerships and increasing revenue.
Our Impact & Client Milestones
Revenue Growth:
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From October 4 to December 20, Tina's revenue nearly doubled compared to the previous 1.5-month period, and almost tripled compared to the first 4 months of the partnership. This demonstrates a significant increase in both the average deal size and overall revenue performance.
Social Media Milestones: -
Tina reached 100k+ followers on Instagram, significantly expanding her reach and influence.
Brand Partnerships: -
She attended her first festival, the Broccoli City Music Festival, with travel compensation.
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Tina became the face of a summer campaign with Paper Planes, which resulted in ongoing engagement with the brand.
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After participating in gifting campaigns, Tina secured her first paid Steve Madden deal and a paid partnership with Adore Me, showcasing her ability to leverage event content into paid collaborations.
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Gained partnerships with Fashion Nova, Readyhubb, Kenner, Nike, PUMA and more.
With nearly 1 million followers, viral moments, and cultivated influence, Tina Turtle has reached a pivotal point in her brand journey, that involves solidifying her as a fashion and lifestyle content creator.