Meet #BRVCClient: Lachers Reese!
Lachers is a professional and gifted hairstylist that thrives off of rejuvenating the morale of her clients through confident-boosting hairstyles.
"Blind to the hair stereotypes that are associated with certain age groups and ethnicities, Reese firmly believes 'Hair is hair' and therefore uses her diversified skills to recognize, understand, and reflect the care demanded by different textures. By providing her clients with helpful hair tips, Reese’s signature blow-outs and custom-couture looks are long lasting, authentic, and uniquely-fitting to each client."
When she came to BRVC, she had the vision to open her own salon, create a memorable brand that extends beyond physical beauty and allocate more time to her personal endeavor of becoming a missionary. We immediately gravitated towards Lachers' humble and genuine, warm-spirit and the passion she had towards her goals. Also, with over twenty plus years in the industry and having worked with some of your favorite stars, we felt honored and excited to help Lachers solidify the foundation of her legacy.
Since the birth of our relationship with Lachers in May of 2016, she has opened Lachers Hair By Demand salon in Black Rock, CT--which continues to grow its clientele daily. She also began recruiting a strong salon team; hosted a class featuring internationally recognized beauty company--Davines. Currently, she is preparing to launch her website while exploring future opportunities that relate to causes that benefit women and children.
See below for a glimpse of some of BRVC's implemented tactics to improve the efficiency, effectiveness and presence of the Lachers Reese brand.
...and best believe, the work doesn't stop there! Thank you Lachers for trusting BRVC with your vision--cheers to what's to come!
Create brand messaging/language
Create copy for salon processes and website
Conduct social media audit and provide recommendations
Increase social media followers and organic engagement (Instagram and Facebook)
Create and distribute newsletter to clientele
Conduct website audit and provide recommendations
Coordinate with web developer to revamp website
Create promo flyers
Conduct competitor analysis
Help brainstorm salon deals
Identify competitor trends in media coverage
Identify bloggers for prospective influencer
programs and salon events
Create media lists for outreach
Create press kit
Interview potential employees to join the Lachers Reese team
Manage job listings
On-site receptionist (occassionally)
Bar Refaeli attends 2014 Leather and Laces party in NYC; Hair by Lachers Reese
Lachers Reese catching a flick with CEO of Davines, Anthony Molet and established hairstylist/Master Session Ambassador, Joseph DiMagggio
Kim Fields appears on on WWHL Live on Bravo TV; Hair by Lachers Reese