By keeping your online presence on the back burner, you're missing out on the opportunity to show your brand's value and leave a long-lasting impression. And WAIT...before you dismiss your capabilities to create engaging content for social media, a website, or marketing materials--please know that you don't need to be a professional photographer to create quality content! Using your cellphone, and photo editing apps (i.e. FaceTune) can be enough!
Use QUALITY photos to:
🎯 Humanize your brand
🎯 Captivate your audience
🎯 Help distinguish your brand from its competitors
🎯 Express your values
🎯 Offer credibility for your brand's claims
***CHALLENGE ALERT! Post at least 5 new photos (with 1 showing how your brand gives to others) on the social media platform you use the least.
CHECK OUT THESE INDUSTRY TRENDS ON PHOTOS
Nikon increased their representation of people of color in their "Ambassador Program" by appointing two North American ambassadors---Jide Alakija and Audrey Woulard.
CLICK HERE FOR MORE INFORMATION on the new ambassadors.
Nappy.co is a Black-owned stock photo company with the mission "to provide beautiful, high-res photos of black and brown people to startups, brands, agencies, and everyone else. Nappy makes it easy for companies to be purposeful about representation in their designs, presentations, and advertisements."
"Photos are an important part of building a brand, but picking the right photos can be a consistent challenge." -Serban Enache.
Here are some key photo content ideas for your social media channels, website, and newsletters.
🎯 Show behind the scenes content of your business to your audience
🎯 Team photos
🎯 Product photography
Check out the rest of Serban's Entrepreneur.com article for more insightful tips.