Hey Go-Getters, You may have heard the phrase “Content Is King” before. It was first coined in a 1996 essay by Bill Gates. He said, “Content is where I expect much of the real money will be made on the Internet, just as it was with broadcasting. The television revolution that began half a century ago spawned a number of industries, including the manufacturing of TV sets, but the long-term winners were those who used the medium to deliver information and entertainment.” It’s not enough to provide a service these days, you need to regularly inform or entertain your audience on the platforms they use the most.
Use text, graphic, audio, and video content to 👇🏽:
🏆 Inform your audience about how your product/service adds to their life
🏆 Inform your audience about solutions to their common problems (you're offering)
🏆 Entertain your audience with graphics/funny videos that relate to your offerings
🏆 Help your audience imagine what life would be like with your offerings Get creative and remember to create with intention. Focus on QUALITY over QUANTITY!
REDUCE, REUSE, AND REPURPOSE
We're big on getting the most out of our content at BRVC. That's why we've added repurposing to our content production system. A blog can be turned into a newsletter and vice versa. An Instagram live can be turned into a podcast or Youtube video or both!
Listen to the latest episode of "The Brand Unveiled" or watch our FB live "Overcoming The Fear Of Pitching."
Before you focus on making new content, ask yourself: Have I Exhausted The Value of The Content That Already Exists?
Need help planning seasonal and holiday content? Want to learn more about repurposing your content? Schedule A FREE 15-Minute Discovery Call TODAY.