Cheat Code Celebrates Black History Month By Promoting Financial Education and Delivering Free Stock Certificates to Children
A cause through their non-profit branch, the NVST Foundation, the campaign aims to generate $100,000 in donations from donors who advocate for financial literacy among marginalized families, create early access to wealth in the form of 1000 Roblox stock certificates, and provide a stepping stone to youth.
Brand Development | Public Relations
Here's the Sitch (aka Situation):
As seen on Yahoo News, Business Insider, MarketWatch and Earn Your Leisure, Cheat Code is a holistic investment and trading company offering software, courses, community and products that make financial education easy and generational wealth a possibility for marginalized communities. Launched in 2021 by co-founders and entrepreneurs, Francis Kway and Jehu Graham, Cheat Code provides beginner-friendly support that is active, affordable and accessible. Designed for traders of all experience levels, Cheat Code ALGO, Cheat Code Academy and the Cheat Code community of 17,000+ members equip communities of color to invest with ease and confidence.
Committed to elevating disenfranchised communities through equitable access to financial education, Francis and Jehu wanted to fundraise $100,000 from donors who advocate for financial literacy among marginalized families, create early access to wealth in the form of 1000 Roblox stock certificates, and provide a stepping stone to youth—with the ultimate goal of interrupting deleterious cycles of poverty.
To ensure we best positioned Cheat Code's efforts and value in a way that was beginner-friendly, we conducted an audit of their existing online presence as well as a competitive coverage analsysis. Then, we used our findings to help rebrand messaging for the Cheat Code brand, including its products and non-profit entity--NVST Foundation.
Finally, we used the messaging to help the Cheat Code update all pitchable assets, structure their Accessible Generational Wealth for Your Legacy campaign, and produce a press release.
Our Impact & Client Milestones:
The distribution of our press release on the wire resulted in their campaign launch receiving coverage on 116 media platforms (Estimated impressions: 95 million), which included:
45 AP outlets
Notable media coverage: Yahoo and Market Watch
Our tailored pitches, resulted in 4 media placements (Estimated impressions: 657.76K).
25% of the coverage shared the brand's story (vs. solely its products or a mention)--which outperformed competitor coverage
Notable media coverage: Sheen Magazine, Money Geek, and Media Feed