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Cheat Code Celebrates Black History Month By Promoting Financial Education and Delivering Free Stock Certificates to Children

A cause through their non-profit branch, the NVST Foundation, the campaign aims to generate $100,000 in donations from donors who advocate for financial literacy among marginalized families, create early access to wealth in the form of 1000 Roblox stock certificates, and provide a stepping stone to youth.


 


 

Services

Brand Development | Public Relations


Industry

Start Up


Here's the Sitch (aka Situation):


As seen on Yahoo News, Business Insider, MarketWatch and Earn Your Leisure, Cheat Code is a holistic investment and trading company offering software, courses, community and products that make financial education easy and generational wealth a possibility for marginalized communities. Launched in 2021 by co-founders and entrepreneurs, Francis Kway and Jehu Graham, Cheat Code provides beginner-friendly support that is active, affordable and accessible. Designed for traders of all experience levels, Cheat Code ALGO, Cheat Code Academy and the Cheat Code community of 17,000+ members equip communities of color to invest with ease and confidence.


Committed to elevating disenfranchised communities through equitable access to financial education, Francis and Jehu wanted to fundraise $100,000 from donors who advocate for financial literacy among marginalized families, create early access to wealth in the form of 1000 Roblox stock certificates, and provide a stepping stone to youth—with the ultimate goal of interrupting deleterious cycles of poverty. 



Our Approach:


  • To ensure we best positioned Cheat Code's efforts and value in a way that was beginner-friendly, we conducted an audit of their existing online presence as well as a competitive coverage analsysis. Then, we used our findings to help rebrand messaging for the Cheat Code brand, including its products and non-profit entity--NVST Foundation.

  • Finally, we used the messaging to help the Cheat Code update all pitchable assets, structure their Accessible Generational Wealth for Your Legacy campaign, and produce a press release.


Our Impact & Client Milestones:


The distribution of our press release on the wire resulted in their campaign launch receiving coverage on 116 media platforms (Estimated impressions: 95 million), which included:

  • 45 AP outlets

  • Notable media coverage: Yahoo and Market Watch


Our tailored pitches, resulted in 4 media placements (Estimated impressions: 657.76K).

  • 25% of the coverage shared the brand's story (vs. solely its products or a mention)--which outperformed competitor coverage

  • Notable media coverage: Sheen Magazine, Money Geek, and Media Feed









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