The Breed Ent Grammy-Nominated Producers Unite 400+ Members of The Music Scene In Their Home State Client The Breed Ent: Uniting CT's Arts Community Year 2019 Scope of Work Brand Messaging Development, Content Creation, Influencer Marketing, Public Relations, Brand Partnerships, Event Planning Industry Entertainment, Lifestyle Here's the Stitch (aka Situation) What used to be known as an annual high-energy, day party, transformed into an inaugural 4-day weekend intended to amplify as well as unify the culture and talent in Connecticut's arts community. Founded in 2009 by Grammy-nominated and multi-platinum producers—Aaron “Y-A” Rogers and Rashad “Snacks” Johnson—The Breed Entertainment is a multi-tiered production company that creates quality and culturally-driven experiences through music, as well as community and entertainment events. Prior to 2019, The Breed Weekend only referred to an annual day party. However, Y-A and Snacks wanted to create a different experience that would break barriers and encourage Connecticut creatives to make genuine connections that would foster more collaboration and positive energy across the state's music community. Our mood going into this project: Our Approach Keeping the production company's desire for unification and amplification in mind, we worked with Y-A, Snacks and The Breed Entertainment team to create The Breed Weekend---the first 4-day event that bridged gaps in Connecticut’s entertainment scene through interactive moments. Specifically, we produced an event coordination that itemized essential tasks (i.e. budget, roles, and run of show). We also worked with The Breed to brand the event by providing messaging for all four events, as well as developed and implemented a marketing and communications plan that would generate awareness, attendance and revenue for the event. Our Impact & Client Milestones The multi-day event generated over 450 attendees. Specifically, our marketing and PR efforts resulted in: The creation of sponsorship opportunities as well as outreach that produced partnerships with Shine Papers, Connecticut Office of The Arts, Audiomack, Martell USA, Single Mom’s Alliance and the City of New Haven The creation of vendor opportunities that resulted in the involvment of local small businesses: Kenzie Kare, Concreat, Z For Everybody & Typsy Gypsy Earned 200,000+ impressions and 20,000+ engagement activity on Instagram Earned media coverage from Incline Magazine, CT Breakthrough, Power of Connecticut & IGASTT Podcast (estimated 20,000+impressions) Developed messaging for promotional video that was featured on a mobile advertisement Received attendance and involvement from influential experts familiar with funding Connecticut artists, the art of DJing, record labels/music industry, content producers, management and music producers. The Plug | The Breed Weekend 2019 The Grand Opening of The Live Room introduced a new “pressure-free” venue for artists to perform their music in front of a crowd that respects their craft. Artists came to "plug" in their latest music for Connecticut's entertainment scene to enjoy. This event was hosted by Martell Cognac; and sponsored by Audiomack and Shine Papers. The Plug | The Breed Weekend 2019 The Grand Opening of The Live Room introduced a new “pressure-free” venue for artists to perform their music in front of a crowd that respects their craft. Artists came to "plug" in their latest music for Connecticut's entertainment scene to enjoy. This event was hosted by Martell Cognac; and sponsored by Audiomack and Shine Papers. Bridging The Gap | The Breed Weekend 2019 Bridging the Gap was a night that combined interactive networking with a "town hall" discussion about breaking down walls and emphasizing the possibilities of success for everyone. Featured speakers included: Hot 93.7's Big Regg, Connecticut Office of the Arts' Adriane Vegas Jefferson, Chill Shump (music producer) and more. The Breed Day Party | The Breed Weekend 2019 The Breed Day Party 2019 was an opportunity for creatives and beyond to come together and have a good time! Thank you to Martell USA for partnering with The Breed Weekend 2019! Before The Breed Weekend, BRVC also collaborated with The Breed Entertainment and provided brand development, social & digital strategy consulting and public relations to all talent within the company which includes: Aaron "Y-A" Rogers (producer), Rashad "Snacks" Johnson (producer), DluxB (producer), Randi "Kashthebreed" (producer), Slay Washington (host/MC), DJ Eazy, and BUTT3R (artist). After The Breed Weekend, BRVC consulted The Breed on brand development as well as team development and engagement for the The Breed Academy.

First Boulevard Black-Owned Neobank First Boulevard and Terrence J Launch Financial Literacy Initiative For HBCU Student Client First Boulevard: Financial Literacy Initiative Year 2021 Scope of Work Brand Messaging Development, Public Relations Industry Start-Up, B2C Our Approach For this 1-month campaign, we knew it would be best to leverage Terrence J’s brand ambassadorship to bring awareness to First Boulevard’s mission—particularly among publications that cater to Black millennials, HBCUs and breaking news within the Black community. To maximize our efforts we firstly conducted a coverage audit on First Boulevard and Terrence J, analyzing stories within the past 365 in order to determine the best outlet to release an exclusive. Here's the Stitch (aka Situation) Black America has been underbanked, unbanked and underserved for centuries. First Boulevard empowers Black America to take control of their $1.4T+ in annual economic impact while also being fully inclusive and welcoming of all other communities. Specifically, First Boulevard Founders, Donald Hawkins and Asya Bradley, wanted to bring awareness to their Project Tassels campaign with actor, and media personality, Terrence J, who is their Strategic Advisor of Financial Education. Our Impact & Client Milestones In addition to writing and releasing a press release on the wire with the First Boulevard team, our tailored pitches resulted in 19 placements on Rolling Out, HBCU Buzz, BIN.com , Sheen Magazine, Afro Tech, Urban Magazine, Def Pen and Power 105.1, News One, HBCU Connect and more. (73% of coverage included backlinks diverting traffic to First Boulevard's website.) Although not selected as the final outlet to release the exclusive, our efforts did garner interest from The Breakfast Club. Additionally, despite scheduling conflicts which prevented the officiation of the interview, our efforts did garner interest from the Earn Your Leisure podcast. Our Impact & Client Milestones In addition to writing and releasing a press release on the wire with the First Boulevard team, our tailored pitches resulted in 19 placements on Rolling Out, HBCU Buzz, BIN.com , Sheen Magazine, Afro Tech, Urban Magazine, Def Pen and Power 105.1, News One, HBCU Connect and more. (73% of coverage included backlinks diverting traffic to First Boulevard's website.) Although not selected as the final outlet to release the exclusive, our efforts did garner interest from The Breakfast Club. Additionally, despite scheduling conflicts which prevented the officiation of the interview, our efforts did garner interest from the Earn Your Leisure podcast.

I took a coaching class with Brianna and it was amazing! I developed a better marketing strategy, received feedback on my online presence, defined my target audience and so much more. Plus I had great interaction with the rest of the class. Would highly recommend. Dawn F. Founder Beauty by Dawn Project Elevating Strategy & Engagement Year 2023 Scope of Work 60-Day Pow Wow Industry Lifestyle, B2C

Call Me Ace Independent Billboard-Charting Artist Uses Music to Call Out Racial Injustice, Burn Out & Work-Life Balance Client Call Me Ace: Music with a Cause Year 2019 Scope of Work Brand Messaging Development, Public Relations Industry Entertainment Here's the Stitch (aka Situation) Determined to use his music and professional knowledge as a gateway to connect with disenfranchised communities, Call Me Ace encourages his supporters to live a rich life, not just a life full of riches through timely music releases. Call Me Ace is an independent hip-hop artist, millennial professional and creative tech entrepreneur, whose debut album, Airplane Mode, hit #3 on the iTunes Top 40 US Hip-Hop Album Chart as well as #50 on the Billboard R&B/Hip-Hop Album Sales chart. Determined to elevate the buzz he created on his own, Ace desired brand awareness ahead of the release of his second EP, Working From Home. Our Approach To kick-off our 12-month campaign, we audited Ace's online presence, conducted a competitive coverage analysis to identify unique narratives and updated/created all pitchable assets. Our strategic communications and marketing strategy aimed to gain local, regional & national publicity via blogs, podcasts, digital, Print & unconventional publications; as well as be mindful of appearances and strategic partnerships. Based on our market research, there was an opportunity to not only leverage Ace's artistic achievements, but also frame narratives around his millennial perspectives on business and lifestyle topics. Additionally, as we the unforseen pandemic occured, Ace released Working From Home: Extended which elaborated on news topics like burnout, work-life balance and social justice. We worked with Ace to use the EP's pre-orders as well as Google’s gift-matching program to raise $10,000+ for Faith In Action’s Live Free campaign to end social injustice. Our Impact & Client Milestones Within the first month of pitching the "Working From Home" campaign, we secured an exclusive with Earmilk--a nationally recognized music publication--for the "Gold Cuffs" single, which contributed to the first 1,000 Youtube views. The month the EP dropped, we wrote and distributed a press release which got picked up by 228 platforms, totalling an estimate of 11M+ impressions. In the following months we garnered a total of 61 placements, totalling an estimate of 419m+ impressions. At the end of the 12-months, our efforts were complemented by Ace's songs "5:15am" and "No Assistance" getting added to the NBA 2K21 Next Gen Gaming Experience (featuring songs from 2 Chainz, Lil Wayne, CHIKA, Pop Smoke, Tame Impala, Drae Harris, The Weeknd, JID, Jack Harlow, Juice WRLD and More) Notable media coverage: FOX Soul, Afro Tech, Blk Creatives’ Twitter-chat summit: FEARS, Medium, Urban Magazine, Live with DJ A-Rod, Sheen Magazine, LA On Lock, Global Money World, Central Sauce and more. In 12-months, we were able to produce 4x more media coverage for his brand, compared to the year prior to working with us. After the first year of working together, we continued our collaboration for another 12 months to continuing raising brand awareness--particularly for his project "Out of Office." Our PR support resulted in: 37 placements (Estimated impressions: 3B+) Notable coverage: HipHop Dx, KAZI Magazine, Def Pen, Hype Magazine, Audiomack (playlist), xoNecole, Sheen Magazine, Pie Radio UK, Travel Noire, Digital Journal and more. Invites sent to selected media to attend a virtual listening party (which had 100+ attendees, including a journalist from Hip Hop Since 1987) Being a semi-finalist for BET's #BETAmplified contest A press release announcing Ace's collaboration with the Ford Mustang

6th Dimension Amplifying the Afrofuturism Festival’s Arts & Culture Impact Client Into the Afroverse Year 2023 Scope of Work Influencer Marketing, Public Relations Industry Non-Profit Here's the Stitch (aka Situation) From August 26 to October 28, 2023, the 6th Dimension Festival 2023 — the first multidimensional festival curated by Cultured AF — explored Afrofuturism through various media and perspectives, with a focus on arts & culture. The festival included a primary art exhibit (which opened on August 26, 2023), satellite events, and a Summit (held on October 14, 2023). To promote the festival as a whole and each individual event, and ultimately to contribute to ticket sales and attendance, BRVC recommended a PR campaign from July to October 2023, followed by the distribution of a press release. Our Approach Phase 1: Audit BRVC conducted a competitor coverage analysis and assessed past media coverage, along with the online representation of the brand. Phase 2: Strategic Communications Plan The plan was designed to introduce the 6th Dimension Festival, promote individual events, and highlight the festival’s peak event — the summit — to drive sales and attendance. The core narratives focused on Afrofuturism, the festival’s program, and creating activism. The goal was to secure an average of 2 earned media placements per month, based on findings from the audit. Phase 3: Implementation & Analysis BRVC executed media outreach targeting local tourism and news, national arts and culture outlets, BIPOC interests, and education and activism. Additionally, influencers and key industry leaders were engaged to help promote the festival. Our Impact & Client Milestones BRVC aimed for a minimum of 2 earned media placements (articles) per month, and the PR efforts greatly exceeded this goal: August 2023: With 58 pitches sent, BRVC achieved 44 press mentions, including 34 articles and 10 mentions on online event calendars. This resulted in 1,600% more articles than the goal (34 articles vs. 2) and 77.27% of all press mentions being articles. September 2023: In this month, 13 pitches were sent, resulting in 86 press mentions, 8 of which were articles. This marked a 300% increase over the goal of 2 articles (8 articles vs. 2). Of all press mentions, 9.30% were articles. October 2023: Continuing the momentum, 13 pitches led to 11 press mentions, 9 of which were articles. This represented a 350% increase over the goal of 2 articles (9 articles vs. 2). 81.82% of all press mentions were articles.

CT Office of The Arts Connecticut Office of the Arts Bolsters Economic Opportunity in the Arts with Workforce Initiative Client CT Office of The Arts: Improving Economic Opportunity in the Arts Year 2017-2023 Scope of Work Project Management, Systems Implementation, Administrative Assistance Industry Municipal, Non-Profit Here's the Stitch (aka Situation) A paid apprenticeship program that gives Connecticut college students, emerging creatives, formerly incarcerated individuals and military veterans an opportunity to gain high-level professional work experience with not-for-profit arts and cultural organizations throughout the state. Since its inception in 2017, more than 100 Connecticut college students, emerging creatives, formerly incarcerated individuals and military veterans have been placed in apprenticeships at non-profit and cultural organizations. In return, they have explored various job opportunities in the arts, developed new passions, enhanced their skillset, received professional development support and, for some, long-term employment. Additionally, host organizations have provided apprentices with engaging experiences in arts administration, visual arts, arts presenting/curating, media arts, performing arts, visual arts, arts education and literary arts. In an effort to scale the program with an intenton of curating a well-rounded summer apprenticeship experience that attracts more talent as well as fosters job opportunities, the Connecticut Office of the Arts requested assistance to achieve the following outcomes: Maintain retention of apprentice placements in selected organizations Show that AWI/employment in the arts contributes to the economic growth in CT Be able to gather accurate apprentice demographics, and use data to further improve diversity, equity and inclusion in the program Build trust as well as organic & ongoing relationships between COA, apprentices & organizations (receive genuine trackable & quality feedback from organizations & interns in regards to their experiences with one another, as well as COA/AWI) Instill professional development workshops/trainings for intern applicants & selected organizations Long-term: Receive applications that align with the cross-sectors of the arts' community (i.e. public relations, marketing, etc.) Our Approach Worked with COA’s leadership to thoroughly assess and update internal messaging for the program to ensure it maintains its integrity of following state policy as well as its READI principles Provided messaging and counsel for public information sharing via newsletters, social media and directly with stakeholders Strategically and carefully implemented communications and operational practices/counsel to COA, stakeholders and apprentices as they navigated COVID-19 Facilitated implemenetation and supervision of the developed processes Our Impact & Client Milestones Since 2020, a total of 35 apprentices were provided job opportunities in 35 non-profit organizations within 2 years, resulting in over $131,250 being distributed to apprentices. (Please view our reports for details on the impact of our work and how we met/exceeded required outcomes: 2021 and 2020. Kindly note, each of our client collaborations include frequent check-ins, agendas and recap reports.) Additional Reference Links: AWI Website (Kindly note, BRVC is a part of the program’s redesign for 2023. Our work involves: brand development, social & digital strategy, public relations and project management.) 2021 Selected Apprentices 2020 Selected Apprentices

Town of Waterford Town of Waterford Takes Action Towards Supporting Small Businesses Impacted by the Pandemic, Launches Grant Program Client Town of Waterford Takes Action Towards Supporting Small Businesses Impacted by the Pandemic, Launches Grant Program Year 2022-2023 Scope of Work Project/Program Management | Administrative Assistance Industry Municipal Here's the Stitch (aka Situation) Using funds from the American Rescue Plan Act, the Town of Waterford wanted to develop and administer a Small Business and Assistance Program that would provide pandemic relief to small businesses. This was the first program directly supporting Waterford small businesses, and First Selectman Rob Brule along with the Economic Development Commission requested assistance. Our Approach We understood that facilitating a program that adequately supports the unique infrastructures, cultures and processes found within small business models requires many interconnected pieces. We took a well-rounded, innovative and customized approach to implementing operations management services that thoroughly assessed the specific needs of Waterford’s small businesses in order to: ensure the shared grant materials align with legal requirements grant information is clearly communicated and promoted to prospective applicants the application process is conducted as seamlessly and fairly as possible facilitate communication so that all relevant parties can be kept knowledgeable on awardees implement administrative support to upkeep maintenance and reporting Our Impact & Client Milestones Our Operations Management support enabled us to build the Town of Waterford's first Small Business program, from end-to-end and specifically: Ensure it followed federal/ARPA policy Facilitated community listening via a survey that gathered quantitative and qualitative data from over 50 small business owners, which was not only useful for the creation of the program but also for long-term use by the Town Curate and host a virtual round table discussion between Town leaders and small business impacted by the pandemic, to de-mystify any concerns about the application process Built a user-friendly submission process, which resulted in 9 complete applications Created a user-friendly application rubric for the EDC to award $78,500 in total funding to all 9 applicants As of January 2023, BRVC is working with the Town of Waterford to facilitate the second cohort for the program, with the remaining $105,000 ARPA funds.

TAPPING INTO MY SECRET SAUCE helped build confidence and let me know to just be myself because that’s what my audience will love the most. I enjoyed Brianna's course and was able to learn how to better understand my audience. Her course helped build confidence and let me know to just be myself because that’s what my audience loved the most. Her course was supportive and encouraging, I appreciated the group setting because it allowed me to listen and pick up from others because we all did things differently. Micha'Angelina Founder

I don’t have to shape-shift in order to grow this brand. I’m literally just showing up. It all works because it’s my brand, it’s me. Brianna’s method has reassured me that it’s okay to use my brand story to keep going, that all the moving pieces in my business will come together, I can be authentic in every stage, and make sense as my business evolves. Her method has made me feel like my brand is such a representation of what I’m authentically trying to translate to the people. April Kelly Mompreneur & Start-Up Founder

Alexi Paraschos Singer & Songwriter Pays Tribute to the Virtual Weddings of the Coronavirus Client Alexi Paraschos: Video Tribute to Virtual Weddings Year 2020 Scope of Work Brand Messaging Development, Public Relations Industry Entertainment Here's the Stitch (aka Situation) An album release during the beginning of the pandemic lockdown wasn't ideal, yet award-winning artist, Alexi Paraschos' music celebrated love in the midst of challenges. Called "blue-eyed soul for the 2ist century," Alexi Paraschos is an award-winning soul, R&B, and pop singer/songwriter based in Philadelphia. He is known for his smooth tenor voice paired with original, catchy melodies, which give him his unique and captivating sound. Inspired by a trip to his father's homeland of Greece in 2018, Alexi wanted to bring awareness to his project, "Love Odyssey" which pays homage to his Greek heritage, and his subsequent wedding engagement to his longtime partner. Our Approach In a 3-month "Love Odyssey" campaign we worked alongside influencer and social media marketing agency, DRTR Agency, to craft a compelling narrative that would not only make R&B fans aware of Alexi, but also listen to the album. To lead our strategy, we leveraged Alexi's existing accolades (i.e. awards, playing at SXSW Music Festival, and successfully kickstarting an East Coast Diner Tour) and notable album features (hip hop veteran, Jadakiss; Grammy-award winner, Chrisette Michele, Natalie Stewart from Floetry and more) to push the leading single, "Mine." Since the release was at the beginning of the pandemic lockdown which halted all performances, music videos and in-person opportunities to generate awareness, we suggested that Alexi (whose wedding was pushed back for the unforeseeable future), spotlight couples who had virtual weddings for the release of the single's video. Our Impact & Client Milestones In addition to a press release, our tailored pitches earned 7 placements on local, regional and national platforms (Estimated impressions: 38M+). 29% of coverage were music reviews, 57% were profiles or features highlighting Alexi's brand story The "Mine" music video featured 30 newlyweds representing sixteen states, six countries, and four continents. Notable media coverage: New York Times, Philadelphia Magazine, ThisIsRnB, and Soul Tracks. The story was also picked up by NECN (an NBC affiliate).

TAPPING INTO MY SECRET SAUCE helped build confidence and let me know to just be myself because that’s what my audience will love the most. I enjoyed Brianna's course and was able to learn how to better understand my audience. Her course helped build confidence and let me know to just be myself because that’s what my audience loved the most. Her course was supportive and encouraging, I appreciated the group setting because it allowed me to listen and pick up from others because we all did things differently. Micha'Angelina Founder

Cheryl Grace Changing The Narrative: Former Corporate SVP Turns Full-Time CEO of Her Own Company Client Cheryl Grace: Corporate SVP to Full-Time CEO Year 2022 Scope of Work Brand Messaging Development, Public Relations, Speaking Engagements Industry Lifestyle Here's the Stitch (aka Situation) After working over 25+ years in corporate America, this highly sought-after speaker and corporate pioneer took a leap of faith - and transformed her side-hustle into a full-time executive lifestyle firm--which is committed to coaching women on how to be their best multi-dimensional selves. Transitioning from a 25+ global corporate career to full-time entrepreneurship is no easy feat--espeially when you're mainly known for your work and (huge) accomplishments in the c-suite. (Cheryl Grace enters the chat.) But the challenge was no match for Cheryl Grace. After transforming corporate reputations and changing the way consumers and decision-makers valued Black America's spending power and corporate influence, she decided to commit, what she calls her "Career 2.0," to transforming individuals to next level advancement at work, in love and at home. Unapologetic about living a fabulous life and her journey to get there, Cheryl left corporate America behind in April 1, 2021 to level up Powerful Penny LLC (a side-hustle she began in 2017)--and she was eager to share her new narrative. Our Approach While being mindful of the sensitivities of this transition, we started our collaboration with a brand audit and strategy to ensure Cheryl's messaging as well as identity factors were updated to best show why her shift was an example of how corporate women can reclaim their power and live a fabulous life. Then, we used our leading strategy to kick off a 9-month"From C-Suite to Corporate Coach" campaign which targeted visibility opportunities via traditional media, speaking engagements and strategic alliance. Our outreach began local, and gradually expanded to national platforms. Having set the foundation of Powerful Penny's brand awareness, we implemented a follow-up 5-month "Continuing the Fabulosity with Intentionality" campaign in 2022 to solidfy Cheryl's brand as a valuable contributor as an executive lifestyle coach for individuals as well as corporations; and complement her owned media platform (Level Up with Grace LinkedIn newsletter) Our Impact & Client Milestones Two months into BRVC's collaboration with Cheryl, we met our media goals by 66% (with 75% of coverage being national and internationally recognized) and our speaking engagement goals by 50%. Over our 14-month collaboration, out of the 46 placements earned (Estimated 2B+ impressions): 3 were TV interviews where Cheryl promoted products live, as well as her online store (Cheryl's Shop of Fabulosity) where she sells work and love products, courses, workshops and bootcamps Coverage included traditional and non-traditional online, print and broadcast platforms 52% of the coverage included backlinks to Cheryl's platforms, 38% generated direct traffic 1 resulted in Cheryl writing bylines where her executive lifestyle expertise was consistently exposed to women 40 - 65 years old, who reside in the U.S., U.K., Italy and Australia Notable outlets include: Essence, Yahoo, Sheen Magazine, Authority Magazine, Thrive Global, Well + Good, Daytime Chicago, Hustle & Soul, xoNecole, The Sisaundria Show, and Crunchy Tales. 5 months since our campaign ended, our efforts resulted in coverage on the She Ventures Podcast and Today. Out of the speaking engagements and strategic alliances secured: 1 resulted in Cheryl receiving a 2022 Entrepreneurship Innovator Award 1 resulted in Cheryl being a Main Stage speaker at 2021 Black Women's Expo, where provided on the spot executive coaching to 4 attendees; and she also had a booth to sell her products all weekend 1 resulted in Cheryl being a panelist and love workshop facilitator at 2022 Essence Fest Here's the Stitch (aka Situation) After working over 25+ years in corporate America, this highly sought-after speaker and corporate pioneer took a leap of faith - and transformed her side-hustle into a full-time executive lifestyle firm--which is committed to coaching women on how to be their best multi-dimensional selves. Transitioning from a 25+ global corporate career to full-time entrepreneurship is no easy feat--espeially when you're mainly known for your work and (huge) accomplishments in the c-suite. (Cheryl Grace enters the chat.) But the challenge was no match for Cheryl Grace. After transforming corporate reputations and changing the way consumers and decision-makers valued Black America's spending power and corporate influence, she decided to commit, what she calls her "Career 2.0," to transforming individuals to next level advancement at work, in love and at home. Unapologetic about living a fabulous life and her journey to get there, Cheryl left corporate America behind in April 1, 2021 to level up Powerful Penny LLC (a side-hustle she began in 2017)--and she was eager to share her new narrative.