Power in Pink Non-Profit Raises Breast Cancer Awareness for Black Women at 2nd Fashion Show Client Power in Pink: Fashion Show for Breast Cancer Awareness Month Year 2018 Scope of Work Brand Messaging Development, Content Creation, Social Media Management, Newsletter Creation, Public Relations, Brand Partnerships Industry Non-Profit Here's the Stitch (aka Situation) New York Based non-profit, Power In Pink, host its 2nd Annual Fashion Show to highlight breast cancer awareness and unite experiences through fashion, art and personal testimonies. In 2018, a total of 1,708,921 new cancer cases were reported in the United States, 845,972 among females (CDC.gov ) "In the United States, age-adjusted breast-cancer mortality is about 40% higher among Black women than among non-Hispanic White women (27.7 vs. 20.0 deaths per 100,000 women from 2014 through 2018), despite a lower incidence among Black women (125.8 vs. 139.2 cases per 100,000 women) (NEJM.org ). With breast cancer being so common and seeing her mom be a 20+ year survivor, Dafina Morris felt compelled to combine her affinity for fashion, beauty and decor with a cause that mattered greatly to her. In 2017, Dafina launched non-profit organization Power In Pink--a black-owned non-profit organization that serves as a hub for minority women to enjoy empowering events, engage with educational content and share experiences regarding a variety of health issues. In October of that year, she curated a fashion show to raise breast cancer awareness. The following year, she desired more exposure for the show and its cause. Our Approach Within 3 months, BRVC transformed Dafina's mission an single event into a brand that could be supported after the fashion show ended. We spent the first month auditing Power In Pink's existing presence and implementing brand development (i.e. narrative framing & key messaging development, website design & consulting, logo consulting, etc). Then we assisted with content production and engagement activity on social media—primarily for the fashion show, but as well as for the Power In Pink brand, generally. Specifically, for the fashion show, we launched a campaign using #PowerInPinkFashionShowII to highlight promotional flyers, partnerships, sales/discounts and reposts from those involved and/or supporting the event. We also launched the organization's newsletter. With messaging solidified and social media actively marketing the show, we were able to use PR to increase awareness in local media, influencers and sponsors; as well as assist event coordination. Within 3 months, BRVC transformed Dafina's mission an single event into a brand that could be supported after the fashion show ended. We spent the first month auditing Power In Pink's existing presence and implementing brand development (i.e. narrative framing & key messaging development, website design & consulting, logo consulting, etc). Then we assisted with content production and engagement activity on social media—primarily for the fashion show, but as well as for the Power In Pink brand, generally. Specifically, for the fashion show, we launched a campaign using #PowerInPinkFashionShowII to highlight promotional flyers, partnerships, sales/discounts and reposts from those involved and/or supporting the event. We also launched the organization's newsletter. With messaging solidified and social media actively marketing the show, we were able to use PR to increase awareness in local media, influencers and sponsors; as well as assist event coordination. Our Impact & Client Milestones Our social media content creation and digital strategy resulted in: Followers using the hashtag pre, during and post the event, which garnered about 33k impressions and 3.8k engagement. Growth on Instagram: 22.1k impressions (+1.1k ), 17k reach (+2k) and an engagement rate of 16% (+6%). 7 newsletters sent—all of which resulted in an average of 31% email opens and 5.44% email clicks—both of which are above average for non-profits organizations (according to Mailchimp.) Our Event PR efforts resulted in: Secured brand partnerships with NY-based brands,Versed Media and Wear Wardrobe. Both brands shared the event with their network and offered a discount code or donated services. In exchange, Power In Secured in-kind sponsors from: Alikay Naturals, CURLS, Shoe Crazy Wine, Thrive Causemetics, Lotus Embers, LLC, Michael Ivory Photography and T. McDonald Cosmetics, LLC. Secured vendor, MajesticJewelzLane Received coverage from Montclair State University student, Babee Garcia, who produced a multimedia project called "The beYOUtiful Project." This project represented how people embrace beauty with issues relating to body image acceptance and gender identification.

Traffix'd Project Insightful Guidance, Renewed Confidence Year 2023 Scope of Work Brand Growth Audit Industry Start-Up, B2C The (consultation) service was better than I expected. Not because I went into it believing it would not be valuable but because I was a bit nervous and feeling overwhelmed. In addition to Brianna sharing insightful information, she also shared her story which made me feel confident about the direction I am headed in. Natalie B. Founder

Call Me Ace Independent Billboard-Charting Artist Uses Music to Call Out Racial Injustice, Burn Out & Work-Life Balance Client Call Me Ace: Music with a Cause Year 2019 Scope of Work Brand Messaging Development, Public Relations Industry Entertainment Here's the Stitch (aka Situation) Determined to use his music and professional knowledge as a gateway to connect with disenfranchised communities, Call Me Ace encourages his supporters to live a rich life, not just a life full of riches through timely music releases. Call Me Ace is an independent hip-hop artist, millennial professional and creative tech entrepreneur, whose debut album, Airplane Mode, hit #3 on the iTunes Top 40 US Hip-Hop Album Chart as well as #50 on the Billboard R&B/Hip-Hop Album Sales chart. Determined to elevate the buzz he created on his own, Ace desired brand awareness ahead of the release of his second EP, Working From Home. Our Approach To kick-off our 12-month campaign, we audited Ace's online presence, conducted a competitive coverage analysis to identify unique narratives and updated/created all pitchable assets. Our strategic communications and marketing strategy aimed to gain local, regional & national publicity via blogs, podcasts, digital, Print & unconventional publications; as well as be mindful of appearances and strategic partnerships. Based on our market research, there was an opportunity to not only leverage Ace's artistic achievements, but also frame narratives around his millennial perspectives on business and lifestyle topics. Additionally, as we the unforseen pandemic occured, Ace released Working From Home: Extended which elaborated on news topics like burnout, work-life balance and social justice. We worked with Ace to use the EP's pre-orders as well as Google’s gift-matching program to raise $10,000+ for Faith In Action’s Live Free campaign to end social injustice. Our Impact & Client Milestones Within the first month of pitching the "Working From Home" campaign, we secured an exclusive with Earmilk--a nationally recognized music publication--for the "Gold Cuffs" single, which contributed to the first 1,000 Youtube views. The month the EP dropped, we wrote and distributed a press release which got picked up by 228 platforms, totalling an estimate of 11M+ impressions. In the following months we garnered a total of 61 placements, totalling an estimate of 419m+ impressions. At the end of the 12-months, our efforts were complemented by Ace's songs "5:15am" and "No Assistance" getting added to the NBA 2K21 Next Gen Gaming Experience (featuring songs from 2 Chainz, Lil Wayne, CHIKA, Pop Smoke, Tame Impala, Drae Harris, The Weeknd, JID, Jack Harlow, Juice WRLD and More) Notable media coverage: FOX Soul, Afro Tech, Blk Creatives’ Twitter-chat summit: FEARS, Medium, Urban Magazine, Live with DJ A-Rod, Sheen Magazine, LA On Lock, Global Money World, Central Sauce and more. In 12-months, we were able to produce 4x more media coverage for his brand, compared to the year prior to working with us. After the first year of working together, we continued our collaboration for another 12 months to continuing raising brand awareness--particularly for his project "Out of Office." Our PR support resulted in: 37 placements (Estimated impressions: 3B+) Notable coverage: HipHop Dx, KAZI Magazine, Def Pen, Hype Magazine, Audiomack (playlist), xoNecole, Sheen Magazine, Pie Radio UK, Travel Noire, Digital Journal and more. Invites sent to selected media to attend a virtual listening party (which had 100+ attendees, including a journalist from Hip Hop Since 1987) Being a semi-finalist for BET's #BETAmplified contest A press release announcing Ace's collaboration with the Ford Mustang

Call Me Ace Independent Billboard-Charting Artist Uses Music to Call Out Racial Injustice, Burn Out & Work-Life Balance Client Call Me Ace: Music with a Cause Year 2019 Scope of Work Brand Messaging Development, Public Relations Industry Entertainment Here's the Stitch (aka Situation) Determined to use his music and professional knowledge as a gateway to connect with disenfranchised communities, Call Me Ace encourages his supporters to live a rich life, not just a life full of riches through timely music releases. Call Me Ace is an independent hip-hop artist, millennial professional and creative tech entrepreneur, whose debut album, Airplane Mode, hit #3 on the iTunes Top 40 US Hip-Hop Album Chart as well as #50 on the Billboard R&B/Hip-Hop Album Sales chart. Determined to elevate the buzz he created on his own, Ace desired brand awareness ahead of the release of his second EP, Working From Home. Our Approach To kick-off our 12-month campaign, we audited Ace's online presence, conducted a competitive coverage analysis to identify unique narratives and updated/created all pitchable assets. Our strategic communications and marketing strategy aimed to gain local, regional & national publicity via blogs, podcasts, digital, Print & unconventional publications; as well as be mindful of appearances and strategic partnerships. Based on our market research, there was an opportunity to not only leverage Ace's artistic achievements, but also frame narratives around his millennial perspectives on business and lifestyle topics. Additionally, as we the unforseen pandemic occured, Ace released Working From Home: Extended which elaborated on news topics like burnout, work-life balance and social justice. We worked with Ace to use the EP's pre-orders as well as Google’s gift-matching program to raise $10,000+ for Faith In Action’s Live Free campaign to end social injustice. Our Impact & Client Milestones Within the first month of pitching the "Working From Home" campaign, we secured an exclusive with Earmilk--a nationally recognized music publication--for the "Gold Cuffs" single, which contributed to the first 1,000 Youtube views. The month the EP dropped, we wrote and distributed a press release which got picked up by 228 platforms, totalling an estimate of 11M+ impressions. In the following months we garnered a total of 61 placements, totalling an estimate of 419m+ impressions. At the end of the 12-months, our efforts were complemented by Ace's songs "5:15am" and "No Assistance" getting added to the NBA 2K21 Next Gen Gaming Experience (featuring songs from 2 Chainz, Lil Wayne, CHIKA, Pop Smoke, Tame Impala, Drae Harris, The Weeknd, JID, Jack Harlow, Juice WRLD and More) Notable media coverage: FOX Soul, Afro Tech, Blk Creatives’ Twitter-chat summit: FEARS, Medium, Urban Magazine, Live with DJ A-Rod, Sheen Magazine, LA On Lock, Global Money World, Central Sauce and more. In 12-months, we were able to produce 4x more media coverage for his brand, compared to the year prior to working with us. After the first year of working together, we continued our collaboration for another 12 months to continuing raising brand awareness--particularly for his project "Out of Office." Our PR support resulted in: 37 placements (Estimated impressions: 3B+) Notable coverage: HipHop Dx, KAZI Magazine, Def Pen, Hype Magazine, Audiomack (playlist), xoNecole, Sheen Magazine, Pie Radio UK, Travel Noire, Digital Journal and more. Invites sent to selected media to attend a virtual listening party (which had 100+ attendees, including a journalist from Hip Hop Since 1987) Being a semi-finalist for BET's #BETAmplified contest A press release announcing Ace's collaboration with the Ford Mustang

I don’t have to shape-shift in order to grow this brand. I’m literally just showing up. It all works because it’s my brand, it’s me. Brianna’s method has reassured me that it’s okay to use my brand story to keep going, that all the moving pieces in my business will come together, I can be authentic in every stage, and make sense as my business evolves. Her method has made me feel like my brand is such a representation of what I’m authentically trying to translate to the people. April Kelly Mompreneur & Start-Up Founder

CT Office of The Arts Connecticut Office of the Arts Bolsters Economic Opportunity in the Arts with Workforce Initiative Client CT Office of The Arts: Improving Economic Opportunity in the Arts Year 2017-2023 Scope of Work Project Management, Systems Implementation, Administrative Assistance Industry Municipal, Non-Profit Here's the Stitch (aka Situation) A paid apprenticeship program that gives Connecticut college students, emerging creatives, formerly incarcerated individuals and military veterans an opportunity to gain high-level professional work experience with not-for-profit arts and cultural organizations throughout the state. Since its inception in 2017, more than 100 Connecticut college students, emerging creatives, formerly incarcerated individuals and military veterans have been placed in apprenticeships at non-profit and cultural organizations. In return, they have explored various job opportunities in the arts, developed new passions, enhanced their skillset, received professional development support and, for some, long-term employment. Additionally, host organizations have provided apprentices with engaging experiences in arts administration, visual arts, arts presenting/curating, media arts, performing arts, visual arts, arts education and literary arts. In an effort to scale the program with an intenton of curating a well-rounded summer apprenticeship experience that attracts more talent as well as fosters job opportunities, the Connecticut Office of the Arts requested assistance to achieve the following outcomes: Maintain retention of apprentice placements in selected organizations Show that AWI/employment in the arts contributes to the economic growth in CT Be able to gather accurate apprentice demographics, and use data to further improve diversity, equity and inclusion in the program Build trust as well as organic & ongoing relationships between COA, apprentices & organizations (receive genuine trackable & quality feedback from organizations & interns in regards to their experiences with one another, as well as COA/AWI) Instill professional development workshops/trainings for intern applicants & selected organizations Long-term: Receive applications that align with the cross-sectors of the arts' community (i.e. public relations, marketing, etc.) Our Approach Worked with COA’s leadership to thoroughly assess and update internal messaging for the program to ensure it maintains its integrity of following state policy as well as its READI principles Provided messaging and counsel for public information sharing via newsletters, social media and directly with stakeholders Strategically and carefully implemented communications and operational practices/counsel to COA, stakeholders and apprentices as they navigated COVID-19 Facilitated implemenetation and supervision of the developed processes Our Impact & Client Milestones Since 2020, a total of 35 apprentices were provided job opportunities in 35 non-profit organizations within 2 years, resulting in over $131,250 being distributed to apprentices. (Please view our reports for details on the impact of our work and how we met/exceeded required outcomes: 2021 and 2020. Kindly note, each of our client collaborations include frequent check-ins, agendas and recap reports.) Additional Reference Links: AWI Website (Kindly note, BRVC is a part of the program’s redesign for 2023. Our work involves: brand development, social & digital strategy, public relations and project management.) 2021 Selected Apprentices 2020 Selected Apprentices

First Boulevard Black-Owned Neobank First Boulevard and Terrence J Launch Financial Literacy Initiative For HBCU Student Client First Boulevard: Financial Literacy Initiative Year 2021 Scope of Work Brand Messaging Development, Public Relations Industry Start-Up, B2C Our Approach For this 1-month campaign, we knew it would be best to leverage Terrence J’s brand ambassadorship to bring awareness to First Boulevard’s mission—particularly among publications that cater to Black millennials, HBCUs and breaking news within the Black community. To maximize our efforts we firstly conducted a coverage audit on First Boulevard and Terrence J, analyzing stories within the past 365 in order to determine the best outlet to release an exclusive. Here's the Stitch (aka Situation) Black America has been underbanked, unbanked and underserved for centuries. First Boulevard empowers Black America to take control of their $1.4T+ in annual economic impact while also being fully inclusive and welcoming of all other communities. Specifically, First Boulevard Founders, Donald Hawkins and Asya Bradley, wanted to bring awareness to their Project Tassels campaign with actor, and media personality, Terrence J, who is their Strategic Advisor of Financial Education. Our Impact & Client Milestones In addition to writing and releasing a press release on the wire with the First Boulevard team, our tailored pitches resulted in 19 placements on Rolling Out, HBCU Buzz, BIN.com , Sheen Magazine, Afro Tech, Urban Magazine, Def Pen and Power 105.1, News One, HBCU Connect and more. (73% of coverage included backlinks diverting traffic to First Boulevard's website.) Although not selected as the final outlet to release the exclusive, our efforts did garner interest from The Breakfast Club. Additionally, despite scheduling conflicts which prevented the officiation of the interview, our efforts did garner interest from the Earn Your Leisure podcast. Our Impact & Client Milestones In addition to writing and releasing a press release on the wire with the First Boulevard team, our tailored pitches resulted in 19 placements on Rolling Out, HBCU Buzz, BIN.com , Sheen Magazine, Afro Tech, Urban Magazine, Def Pen and Power 105.1, News One, HBCU Connect and more. (73% of coverage included backlinks diverting traffic to First Boulevard's website.) Although not selected as the final outlet to release the exclusive, our efforts did garner interest from The Breakfast Club. Additionally, despite scheduling conflicts which prevented the officiation of the interview, our efforts did garner interest from the Earn Your Leisure podcast.

Lachers Reese Expansion, Here We Come! Lachers Hair By Demand Improves Operations Management Client Lachers Reese: Holistic Growth Year 2018-2019 Scope of Work Brand Messaging Development, Brand Partnerships, Project Management, Systems Implementation, Administrative Assistance, Team Development Industry Lifestyle, B2C Here's the Stitch (aka Situation) A move to a new salon location in 2018, sparked a determination for brand growth--starting from the inside! Goal & Objectives Update and launch website Create and promote event packages for weddings, event planners, bar & bat mitzvahs, entertainment companies, etc Create and implement marketing/public relations plan that increases client relationships, workshops and strategic partnerships Find opportunities to maximize staff, and overall growth in customers Our Approach To prepare the Lachers Reese brand for the benefits of an aggressive integrated PR/Marketing Strategy & Communications plan, BRVC's collaboration focused on brand development, digital marketing consulting, operations consulting, creative services & preliminary public relations support. Our Impact & Client Milestones Updated website for discoverability, brand identity and consistency purposes. Updates included: biography, images, online booking, special occasion bookings and newsletter subscriptions. The updated website generated incoming inquiries from potential clients (a nearly 50% monthly increase from 2017-2018) Developed messaging & graphics for brochures, which highlighted special occasion bookings Generated a list of state-wide venues, event planners & entertainment/performing arts companies to prepare for an aggressive promotional campaign Brainstormed & created a brand ambassador/influencer program to connect with local influencers Grew salon team to include assistant, receptionist and another stylist that aligns with updated brand goals and company infrastructure Ongoing support: Lead operations management Develop internal processes Improve company culture Host staff meetings Brainstorm salon specials Improve external communication processes & more

Town of Waterford Showcasing Grant Impact and Establishing the Economic Development Commission’s Presence Client Town of Waterford: Establishing the EDC's Presence Year 2023 Scope of Work Brand Identity, Brand Messaging Development, Content Creation, Newsletter Creation Industry Municipal Here's the Stitch (aka Situation) In 2022 and 2023, with the help of BRVC’s Operations Management team, the Town of Waterford (TOW) awarded a total of $170,065.01 in grants to small businesses through its Small Business Grant Program, funded by the American Rescue Plan Act. Despite the program’s success, TOW lacked in-house support for marketing and content creation to effectively showcase its impact and position the Economic Development Commission (EDC) as a resource for the local business community. Our Approach BRVC’s Creative Strategy team provided comprehensive support to amplify the program’s success and elevate TOW’s branding as well as storytelling. Marketing Audit: Conducted a competitor analysis to refine TOW’s brand identity and identify successful elements of similar programs. Mini Marketing Campaign: Developed messaging, strategy, and key performance indicators to promote the program and align with TOW’s long-term branding goals. Content Creation: Produced 8 original social media posts, including captions and hashtags, along with a newsletter and press release highlighting the program’s achievements. Visual Branding: Designed and delivered a specific EDC logo to establish the commission as a trusted resource for the business community. Our Impact & Client Milestones Delivered high-quality, engaging content (videos, graphics, and written assets) shared on TOW’s website and social platforms, effectively showcasing the First Selectman and EDC’s impact on small businesses. Supported TOW in sharing grant recipients’ stories and highlighting the program’s success, building stronger connections with the local business community. Provided a ready-to-use press release template to spotlight the distribution of over $170k to small businesses. Positioned the EDC as a valuable resource through cohesive branding and storytelling, and a first-ever logo. With BRVC’s expertise, TOW successfully demonstrated the transformative impact of its grant program, enhanced its public visibility, and set the stage for long-term community engagement and support BRVC x TOW & EDC - NEWSLETTER - Small Business Grant Program Cohorts 1 and 2 (2022 - 2023) BRVC x TOW & EDC - NEWSLETTER - Small Business Grant Program Cohorts 1 and 2 (2022 - 2023)

Haiama Beauty Co. Project 8 Weeks to Marketing Success Year 2023 Scope of Work 60-Day Pow Wow Industry Lifestyle, B2C BRVC is an incredible firm! I attended an 8-week course for SMBs/entrepreneurs and I learned how to use TikTok, how to better reach my target audience and identified attainable marketing goals for the next 3 months. Highly recommend! Allison S. Founder

By uncovering my strategic steps I’ve been landing longer term contracts, which I was never really focused on before. I wanted to hit $10k - $20k months faster, doing 1 or 2 projects a month. Thinking strategically about my approach, I was able to hit 50% of my goal within 3 months. I also figured out a way where I don't have to be completely present on my business’ Instagram and can still introduce people to my story and the brand which has been working so far. Ashli F. CEO, Creative Director Ashli F. CEO, Creative Director Exhibit B Agency Project 50% Revenue Goal in 3 Months Year 2023 Scope of Work 60-Day Pow Wow Industry Start-Up, B2B

Traffix'd Project Insightful Guidance, Renewed Confidence Year 2023 Scope of Work Brand Growth Audit Industry Start-Up, B2C The (consultation) service was better than I expected. Not because I went into it believing it would not be valuable but because I was a bit nervous and feeling overwhelmed. In addition to Brianna sharing insightful information, she also shared her story which made me feel confident about the direction I am headed in. Natalie B. Founder