My Sister's Keyp'her New York Based Non-Profit Maintains Community Presence with The Launch of a New Initiative for Women of Color Client My Sisters Keyp'her: Community Hub for Women of Color Year 2019 Scope of Work Brand Identity, Brand Messaging Development, Content Creation, Social Media Management, Influencer Marketing, Brand Partnerships Industry Non-Profit, Start-Up Here's the Stitch (aka Situation) Following the success of their 2nd annual fashion show, advocating for breast cancer awareness, Power In Pink Founder, Dafina Morris, launched a new initiative for women of color to engage in activities that spark conversations about "trying to have it all.” Following her 2nd fashion show to raise breast cancer awareness among Black women, Power In Pink founder, Dafina Morris, created My Sister's Keyp'her to expand the ways she could support and uplift Black women. She wanted the initiative to serve as a hub for Black women to enjoy empowering events, engage with educational content and share experiences regarding a variety of health issues. For My Sister's Keyp'her's launch, Dafina wanted to host an intimate an intimate conversation for women of color (millennials to early 40s) to relax under the sun, and engage in activities that spark conversations about: balancing "trying to have it all" with self-care, uplifting one another and the power of networking/mentorship. Our Approach Because Dafina had been known for her breast cancer awareness advocacy, it was essential for us to develop solid messaging and consult on identity qualities (i.e. a logo) that clearly My Sister's Key'her as its own entity. Additionally, it was important that we strategically and gradually introduced this initiative to Power In Pink's audience, with takeaways that still resonated; and didn't cause disassociation with how they've come to relate to the organization within the past 2 years. Our Impact & Client Milestones Through our #PIPShifts soft social media campaign, we produced content that prioritized the transition into My Sister’s Key’pher—and specifically, recaps of the My Sister’s Keyp’her Kickback. 107 posts, 2,199 engagement, 24,733 impressions and 17,984 reach The most effective posts in were: a Michelle Obama quote to emphasize self-check-ins—which garnered 43 engagement and 354 impressions; a giveaway The most effective posts in August 2019 were about: a black-owned construction firm An Instagram advertisement garnered 5,694 impressions (89% from the ad), 4,551 unique accounts and 32 visits to the RSVP link. The audience was 100% women, aged 25 - 34, located in New York Brand promotion for the event, specifically, garnered 9,000+ impressions on Instagram Received 15 new newsletter subscribers; and 16 new followers in less than 60 days With the help of BRVC, Power In Pink produced and hosted My Sister’s Keyp’her Kickback in Brooklyn, New York's Prospect Park which resulted in 12 RSVPs, a 58% attendance rate and a positive share of voice on Instagram post-event—from influencers. Coordinated and secured attendance from NYC influencers, bloggers & Youtubers: Quiana from Harlem Love Birds, Nellie from Brooklyn Active Mama, and Netta Woods (collective following of 32,000+) Secured 2 sponsorships with local businesses: Y7 Studio and Effie's Paper Curated gift box for attendees

I took a coaching class with Brianna and it was amazing! I developed a better marketing strategy, received feedback on my online presence, defined my target audience and so much more. Plus I had great interaction with the rest of the class. Would highly recommend. Dawn F. Founder Beauty by Dawn Project Elevating Strategy & Engagement Year 2023 Scope of Work 60-Day Pow Wow Industry Lifestyle, B2C

Tina Turtle x Steve Madden Boosting Tina Turtle’s Brand and Revenue Client Tina Turtle Year 2024 Scope of Work Branding, Influencer Marketing, Influencer Management Industry Lifestyle Here's the Stitch (aka Situation) With nearly 1 million followers, viral moments, and cultivated influence, Tina Turtle has reached a pivotal point in her brand journey, that involves solidifying her as a fashion and lifestyle content creator. Our Approach Over the past 8.5 months, we focused on solidifying the packaging and presentation of Tina’s brand to elevate her as a go-to collaborator for brands looking to connect with Gen-Z and millennial women who live confidently, appreciate nostalgia, and aim to make the most of life. Branding & Strategy: Updated social media bios and created a streamlined brand kit and one-sheet to establish a consistent and clear brand identity. Marketing & Communications: Defined partnership goals, conducted market research, and analyzed past efforts to identify strategic opportunities. Set up a Brand Correspondence Tracker to manage inbound inquiries. Operations Management: Managed inbound inquiries with response templates and directed to Tina’s management. Pitched outbound to relevant brands, securing partnerships and increasing revenue. Our Impact & Client Milestones Revenue Growth: From October 4 to December 20, Tina's revenue nearly doubled compared to the previous 1.5-month period, and almost tripled compared to the first 4 months of the partnership. This demonstrates a significant increase in both the average deal size and overall revenue performance. Social Media Milestones: Tina reached 100k+ followers on Instagram, significantly expanding her reach and influence. Brand Partnerships: She attended her first festival, the Broccoli City Music Festival, with travel compensation. Tina became the face of a summer campaign with Paper Planes, which resulted in ongoing engagement with the brand. After participating in gifting campaigns, Tina secured her first paid Steve Madden deal and a paid partnership with Adore Me, showcasing her ability to leverage event content into paid collaborations. Gained partnerships with Fashion Nova, Readyhubb, Kenner, Nike, PUMA and more. With nearly 1 million followers, viral moments, and cultivated influence, Tina Turtle has reached a pivotal point in her brand journey, that involves solidifying her as a fashion and lifestyle content creator.

Town of Waterford Town of Waterford Takes Action Towards Supporting Small Businesses Impacted by the Pandemic, Launches Grant Program Client Town of Waterford Takes Action Towards Supporting Small Businesses Impacted by the Pandemic, Launches Grant Program Year 2022-2023 Scope of Work Project/Program Management | Administrative Assistance Industry Municipal Here's the Stitch (aka Situation) Using funds from the American Rescue Plan Act, the Town of Waterford wanted to develop and administer a Small Business and Assistance Program that would provide pandemic relief to small businesses. This was the first program directly supporting Waterford small businesses, and First Selectman Rob Brule along with the Economic Development Commission requested assistance. Our Approach We understood that facilitating a program that adequately supports the unique infrastructures, cultures and processes found within small business models requires many interconnected pieces. We took a well-rounded, innovative and customized approach to implementing operations management services that thoroughly assessed the specific needs of Waterford’s small businesses in order to: ensure the shared grant materials align with legal requirements grant information is clearly communicated and promoted to prospective applicants the application process is conducted as seamlessly and fairly as possible facilitate communication so that all relevant parties can be kept knowledgeable on awardees implement administrative support to upkeep maintenance and reporting Our Impact & Client Milestones Our Operations Management support enabled us to build the Town of Waterford's first Small Business program, from end-to-end and specifically: Ensure it followed federal/ARPA policy Facilitated community listening via a survey that gathered quantitative and qualitative data from over 50 small business owners, which was not only useful for the creation of the program but also for long-term use by the Town Curate and host a virtual round table discussion between Town leaders and small business impacted by the pandemic, to de-mystify any concerns about the application process Built a user-friendly submission process, which resulted in 9 complete applications Created a user-friendly application rubric for the EDC to award $78,500 in total funding to all 9 applicants As of January 2023, BRVC is working with the Town of Waterford to facilitate the second cohort for the program, with the remaining $105,000 ARPA funds.

Future Link Optimizing Processes and Expanding Sustainable Impact for Future Link’s Career Coaching Program Client Future Link Year 2023-2024 Scope of Work Project Management, Systems Implementation, Administrative Assistance Industry Non-Profit Here's the Stitch (aka Situation) Future Link sought a program evaluation consultant to assess and provide recommendations on the structure, processes, metrics, and scaling plan for their Career Coaching Program (CCP). The goal was to increase students' college persistence rate, degree completion, and workforce training outcomes that lead to internships and job placements. With nearly 1 million followers, viral moments, and cultivated influence, Tina Turtle has reached a pivotal point in her brand journey, that involves solidifying her as a fashion and lifestyle content creator. Our Approach BRVC worked closely with Future Link to evaluate the program and create recommendations aimed at scaling the CCP. Our approach focused on improving efficiency, streamlining processes, and maintaining a human-centered approach while leveraging technology for scalability. Program Evaluation & Process Improvement: We reviewed the current program, focusing on the three-track structure, student life cycle, and career coach life cycle. Based on our analysis, we created three Standard Operating Procedure (SOP) Documents to standardize processes for the Career Planners, students, and staff. We also recommended automation to streamline tasks, improve efficiency, and maintain program effectiveness. Metrics Evaluation & Scaling Plan: We conducted market research to assess national benchmarks for career development programs, ensuring that Future Link was measuring the right data points. We also developed a scaling plan that outlined the steps needed to grow the program — including human, technical, and financial resources. Implementation & Automation: We implemented processes using Monday.com for tracking, reporting, and automation. This included designing workflows for all stages of the program and providing a clear, actionable plan for scaling and reporting to key stakeholders, such as the Future Link board and the ECMC Foundation. Our Impact & Client Milestones BRVC helped Future Link build a scalable framework for their CCP, focusing on process improvement, resource development, and data-driven strategies to ensure sustainable growth: Scaling Plan Development: We created a roadmap to expand CCP by focusing on human, technical, and financial strategies. The plan set clear goals to increase student reach to 175 students and secure 65 internships by 2024. We also identified key metrics for success, including graduation rates and financial stability. Process Improvement & Automation: Streamlined SOPs and integrated Monday.com for tracking and automating workflows. This improved efficiency, reduced administrative tasks, and supported the scaling of the program without compromising its personalized approach. Resource Creation: Developed 41 resources, including templates, tutorials, and guides, to aid in program execution and staff onboarding, empowering Future Link to grow while maintaining consistency. Data-Driven Strategy: We aligned the scaling efforts with measurable metrics, ensuring continuous improvement and positioning Future Link for future funding opportunities with detailed reports for stakeholders like the Future Link board and the ECMC Foundation.

TAPPING INTO MY SECRET SAUCE helped build confidence and let me know to just be myself because that’s what my audience will love the most. I enjoyed Brianna's course and was able to learn how to better understand my audience. Her course helped build confidence and let me know to just be myself because that’s what my audience loved the most. Her course was supportive and encouraging, I appreciated the group setting because it allowed me to listen and pick up from others because we all did things differently. Micha'Angelina Founder

I don’t have to shape-shift in order to grow this brand. I’m literally just showing up. It all works because it’s my brand, it’s me. Brianna’s method has reassured me that it’s okay to use my brand story to keep going, that all the moving pieces in my business will come together, I can be authentic in every stage, and make sense as my business evolves. Her method has made me feel like my brand is such a representation of what I’m authentically trying to translate to the people. April Kelly Mompreneur & Start-Up Founder

Town of Waterford Showcasing Grant Impact and Establishing the Economic Development Commission’s Presence Client Town of Waterford: Establishing the EDC's Presence Year 2023 Scope of Work Brand Identity, Brand Messaging Development, Content Creation, Newsletter Creation Industry Municipal Here's the Stitch (aka Situation) In 2022 and 2023, with the help of BRVC’s Operations Management team, the Town of Waterford (TOW) awarded a total of $170,065.01 in grants to small businesses through its Small Business Grant Program, funded by the American Rescue Plan Act. Despite the program’s success, TOW lacked in-house support for marketing and content creation to effectively showcase its impact and position the Economic Development Commission (EDC) as a resource for the local business community. Our Approach BRVC’s Creative Strategy team provided comprehensive support to amplify the program’s success and elevate TOW’s branding as well as storytelling. Marketing Audit: Conducted a competitor analysis to refine TOW’s brand identity and identify successful elements of similar programs. Mini Marketing Campaign: Developed messaging, strategy, and key performance indicators to promote the program and align with TOW’s long-term branding goals. Content Creation: Produced 8 original social media posts, including captions and hashtags, along with a newsletter and press release highlighting the program’s achievements. Visual Branding: Designed and delivered a specific EDC logo to establish the commission as a trusted resource for the business community. Our Impact & Client Milestones Delivered high-quality, engaging content (videos, graphics, and written assets) shared on TOW’s website and social platforms, effectively showcasing the First Selectman and EDC’s impact on small businesses. Supported TOW in sharing grant recipients’ stories and highlighting the program’s success, building stronger connections with the local business community. Provided a ready-to-use press release template to spotlight the distribution of over $170k to small businesses. Positioned the EDC as a valuable resource through cohesive branding and storytelling, and a first-ever logo. With BRVC’s expertise, TOW successfully demonstrated the transformative impact of its grant program, enhanced its public visibility, and set the stage for long-term community engagement and support BRVC x TOW & EDC - NEWSLETTER - Small Business Grant Program Cohorts 1 and 2 (2022 - 2023) BRVC x TOW & EDC - NEWSLETTER - Small Business Grant Program Cohorts 1 and 2 (2022 - 2023)

Tina Turtle x Steve Madden Boosting Tina Turtle’s Brand and Revenue Client Tina Turtle Year 2024 Scope of Work Branding, Influencer Marketing, Influencer Management Industry Lifestyle Here's the Stitch (aka Situation) With nearly 1 million followers, viral moments, and cultivated influence, Tina Turtle has reached a pivotal point in her brand journey, that involves solidifying her as a fashion and lifestyle content creator. Our Approach Over the past 8.5 months, we focused on solidifying the packaging and presentation of Tina’s brand to elevate her as a go-to collaborator for brands looking to connect with Gen-Z and millennial women who live confidently, appreciate nostalgia, and aim to make the most of life. Branding & Strategy: Updated social media bios and created a streamlined brand kit and one-sheet to establish a consistent and clear brand identity. Marketing & Communications: Defined partnership goals, conducted market research, and analyzed past efforts to identify strategic opportunities. Set up a Brand Correspondence Tracker to manage inbound inquiries. Operations Management: Managed inbound inquiries with response templates and directed to Tina’s management. Pitched outbound to relevant brands, securing partnerships and increasing revenue. Our Impact & Client Milestones Revenue Growth: From October 4 to December 20, Tina's revenue nearly doubled compared to the previous 1.5-month period, and almost tripled compared to the first 4 months of the partnership. This demonstrates a significant increase in both the average deal size and overall revenue performance. Social Media Milestones: Tina reached 100k+ followers on Instagram, significantly expanding her reach and influence. Brand Partnerships: She attended her first festival, the Broccoli City Music Festival, with travel compensation. Tina became the face of a summer campaign with Paper Planes, which resulted in ongoing engagement with the brand. After participating in gifting campaigns, Tina secured her first paid Steve Madden deal and a paid partnership with Adore Me, showcasing her ability to leverage event content into paid collaborations. Gained partnerships with Fashion Nova, Readyhubb, Kenner, Nike, PUMA and more. With nearly 1 million followers, viral moments, and cultivated influence, Tina Turtle has reached a pivotal point in her brand journey, that involves solidifying her as a fashion and lifestyle content creator.

City of Bridgeport Driving Community Engagement for Equity in Procurement Client City of Bridgeport Year 2024 Scope of Work Content Creation, Public Relations Industry Municipal Here's the Stitch (aka Situation) The City of Bridgeport, in partnership with Griffin & Strong, P.C. (GS), conducted a Disparity Study to examine potential disparities in municipal procurement based on race and gender. GS sought BRVC’s support to drive local community engagement and public relations efforts to raise awareness of the study and maximize attendance at English- and Spanish-speaking Informational Meetings and Public Hearings. Our Approach BRVC implemented a strategic outreach and public relations plan to promote the Disparity Study and encourage community participation. Key initiatives included: Community Outreach & PR Planning: Created pre-event plans tailored to English- and Spanish-speaking audiences for both the Informational Meetings (September 10–11, 2024) and Public Hearings (November 20–21, 2024). Collaborated with GS and Bridgeport’s Small Minority Business Enterprise office to identify and engage target organizations, networks, and individuals through databases, research, and personal connections. Marketing Collateral Development: Designed transformative English-language flyers for both the Informational Meetings and Public Hearings to connect with the community. Drafted and launched press releases via Cision’s PRWeb, reaching up to 133 media platforms. Distributed press releases directly to local outlets, including CT Post, News 12, Channel 8, Hartford Courant, Patch - Bridgeport, and event platforms like AllEvents.in. Strategic Online Promotion: Secured calendar placements on local platforms like CT Post, Patch, and others to maximize visibility. Adapted outreach for Public Hearings to target construction-related professionals and service providers for broader participation. Our Impact & Client Milestones BRVC’s strategic outreach and public relations efforts successfully amplified community awareness and engagement for the City of Bridgeport’s Disparity Study, resulting in the following impactful outcomes: Increased Visibility: Press releases reached a potential audience of up to 3.8 million, with 260 placements across both events and numerous clicks driving interest. Secured online calendar placements on prominent platforms like CT Post, Patch - Bridgeport, and AllEvents.in, generating thousands of local impressions. Community Engagement: For the Informational Meetings, 83% of contacted organizations responded, with 33% sharing event details through newsletters and e-blasts. Notable participants included Colorful Bridgeport, Connecticut Construction Industries Association (CCIA) + CCIA Divisions/Associated General Contractors of CT, and ABC Connecticut (Associated Builders and Contractors of CT), demonstrating strong community collaboration. Public Hearings maintained participation, with key organizations like the Hispanic Chamber of Commerce, Bridgeport Regional Business Council, and others amplifying outreach efforts and engaging diverse community members. Event Attendance: Recognizable attendees included influential community members and representatives from targeted sectors, particularly construction-related industries, as outreach efforts shifted to better align with audience demographics.

TAPPING INTO MY SECRET SAUCE helped build confidence and let me know to just be myself because that’s what my audience will love the most. I enjoyed Brianna's course and was able to learn how to better understand my audience. Her course helped build confidence and let me know to just be myself because that’s what my audience loved the most. Her course was supportive and encouraging, I appreciated the group setting because it allowed me to listen and pick up from others because we all did things differently. Micha'Angelina Founder

My Sister's Keyp'her New York Based Non-Profit Maintains Community Presence with The Launch of a New Initiative for Women of Color Client My Sisters Keyp'her: Community Hub for Women of Color Year 2019 Scope of Work Brand Identity, Brand Messaging Development, Content Creation, Social Media Management, Influencer Marketing, Brand Partnerships Industry Non-Profit, Start-Up Here's the Stitch (aka Situation) Following the success of their 2nd annual fashion show, advocating for breast cancer awareness, Power In Pink Founder, Dafina Morris, launched a new initiative for women of color to engage in activities that spark conversations about "trying to have it all.” Following her 2nd fashion show to raise breast cancer awareness among Black women, Power In Pink founder, Dafina Morris, created My Sister's Keyp'her to expand the ways she could support and uplift Black women. She wanted the initiative to serve as a hub for Black women to enjoy empowering events, engage with educational content and share experiences regarding a variety of health issues. For My Sister's Keyp'her's launch, Dafina wanted to host an intimate an intimate conversation for women of color (millennials to early 40s) to relax under the sun, and engage in activities that spark conversations about: balancing "trying to have it all" with self-care, uplifting one another and the power of networking/mentorship. Our Approach Because Dafina had been known for her breast cancer awareness advocacy, it was essential for us to develop solid messaging and consult on identity qualities (i.e. a logo) that clearly My Sister's Key'her as its own entity. Additionally, it was important that we strategically and gradually introduced this initiative to Power In Pink's audience, with takeaways that still resonated; and didn't cause disassociation with how they've come to relate to the organization within the past 2 years. Our Impact & Client Milestones Through our #PIPShifts soft social media campaign, we produced content that prioritized the transition into My Sister’s Key’pher—and specifically, recaps of the My Sister’s Keyp’her Kickback. 107 posts, 2,199 engagement, 24,733 impressions and 17,984 reach The most effective posts in were: a Michelle Obama quote to emphasize self-check-ins—which garnered 43 engagement and 354 impressions; a giveaway The most effective posts in August 2019 were about: a black-owned construction firm An Instagram advertisement garnered 5,694 impressions (89% from the ad), 4,551 unique accounts and 32 visits to the RSVP link. The audience was 100% women, aged 25 - 34, located in New York Brand promotion for the event, specifically, garnered 9,000+ impressions on Instagram Received 15 new newsletter subscribers; and 16 new followers in less than 60 days With the help of BRVC, Power In Pink produced and hosted My Sister’s Keyp’her Kickback in Brooklyn, New York's Prospect Park which resulted in 12 RSVPs, a 58% attendance rate and a positive share of voice on Instagram post-event—from influencers. Coordinated and secured attendance from NYC influencers, bloggers & Youtubers: Quiana from Harlem Love Birds, Nellie from Brooklyn Active Mama, and Netta Woods (collective following of 32,000+) Secured 2 sponsorships with local businesses: Y7 Studio and Effie's Paper Curated gift box for attendees