I don’t have to shape-shift in order to grow this brand. I’m literally just showing up. It all works because it’s my brand, it’s me. Brianna’s method has reassured me that it’s okay to use my brand story to keep going, that all the moving pieces in my business will come together, I can be authentic in every stage, and make sense as my business evolves. Her method has made me feel like my brand is such a representation of what I’m authentically trying to translate to the people. April Kelly Mompreneur & Start-Up Founder

Power in Pink Non-Profit Raises Breast Cancer Awareness for Black Women at 2nd Fashion Show Client Power in Pink: Fashion Show for Breast Cancer Awareness Month Year 2018 Scope of Work Brand Messaging Development, Content Creation, Social Media Management, Newsletter Creation, Public Relations, Brand Partnerships Industry Non-Profit Here's the Stitch (aka Situation) New York Based non-profit, Power In Pink, host its 2nd Annual Fashion Show to highlight breast cancer awareness and unite experiences through fashion, art and personal testimonies. In 2018, a total of 1,708,921 new cancer cases were reported in the United States, 845,972 among females (CDC.gov ) "In the United States, age-adjusted breast-cancer mortality is about 40% higher among Black women than among non-Hispanic White women (27.7 vs. 20.0 deaths per 100,000 women from 2014 through 2018), despite a lower incidence among Black women (125.8 vs. 139.2 cases per 100,000 women) (NEJM.org ). With breast cancer being so common and seeing her mom be a 20+ year survivor, Dafina Morris felt compelled to combine her affinity for fashion, beauty and decor with a cause that mattered greatly to her. In 2017, Dafina launched non-profit organization Power In Pink--a black-owned non-profit organization that serves as a hub for minority women to enjoy empowering events, engage with educational content and share experiences regarding a variety of health issues. In October of that year, she curated a fashion show to raise breast cancer awareness. The following year, she desired more exposure for the show and its cause. Our Approach Within 3 months, BRVC transformed Dafina's mission an single event into a brand that could be supported after the fashion show ended. We spent the first month auditing Power In Pink's existing presence and implementing brand development (i.e. narrative framing & key messaging development, website design & consulting, logo consulting, etc). Then we assisted with content production and engagement activity on social media—primarily for the fashion show, but as well as for the Power In Pink brand, generally. Specifically, for the fashion show, we launched a campaign using #PowerInPinkFashionShowII to highlight promotional flyers, partnerships, sales/discounts and reposts from those involved and/or supporting the event. We also launched the organization's newsletter. With messaging solidified and social media actively marketing the show, we were able to use PR to increase awareness in local media, influencers and sponsors; as well as assist event coordination. Within 3 months, BRVC transformed Dafina's mission an single event into a brand that could be supported after the fashion show ended. We spent the first month auditing Power In Pink's existing presence and implementing brand development (i.e. narrative framing & key messaging development, website design & consulting, logo consulting, etc). Then we assisted with content production and engagement activity on social media—primarily for the fashion show, but as well as for the Power In Pink brand, generally. Specifically, for the fashion show, we launched a campaign using #PowerInPinkFashionShowII to highlight promotional flyers, partnerships, sales/discounts and reposts from those involved and/or supporting the event. We also launched the organization's newsletter. With messaging solidified and social media actively marketing the show, we were able to use PR to increase awareness in local media, influencers and sponsors; as well as assist event coordination. Our Impact & Client Milestones Our social media content creation and digital strategy resulted in: Followers using the hashtag pre, during and post the event, which garnered about 33k impressions and 3.8k engagement. Growth on Instagram: 22.1k impressions (+1.1k ), 17k reach (+2k) and an engagement rate of 16% (+6%). 7 newsletters sent—all of which resulted in an average of 31% email opens and 5.44% email clicks—both of which are above average for non-profits organizations (according to Mailchimp.) Our Event PR efforts resulted in: Secured brand partnerships with NY-based brands,Versed Media and Wear Wardrobe. Both brands shared the event with their network and offered a discount code or donated services. In exchange, Power In Secured in-kind sponsors from: Alikay Naturals, CURLS, Shoe Crazy Wine, Thrive Causemetics, Lotus Embers, LLC, Michael Ivory Photography and T. McDonald Cosmetics, LLC. Secured vendor, MajesticJewelzLane Received coverage from Montclair State University student, Babee Garcia, who produced a multimedia project called "The beYOUtiful Project." This project represented how people embrace beauty with issues relating to body image acceptance and gender identification.

Cheat Code Cheat Code Celebrates Black History Month By Promoting Financial Education and Delivering Free Stock Certificates to Children Client Cheat Code: Black History Month Campaign Year 2022 Scope of Work Brand Messaging Development, Public Relations Industry Start-Up Here's the Stitch (aka Situation) A cause through their non-profit branch, the NVST Foundation, the campaign aims to generate $100,000 in donations from donors who advocate for financial literacy among marginalized families, create early access to wealth in the form of 1000 Roblox stock certificates, and provide a stepping stone to youth. As seen on Yahoo News, Business Insider, MarketWatch and Earn Your Leisure, Cheat Code is a holistic investment and trading company offering software, courses, community and products that make financial education easy and generational wealth a possibility for marginalized communities. Launched in 2021 by co-founders and entrepreneurs, Francis Kway and Jehu Graham, Cheat Code provides beginner-friendly support that is active, affordable and accessible. Designed for traders of all experience levels, Cheat Code ALGO, Cheat Code Academy and the Cheat Code community of 17,000+ members equip communities of color to invest with ease and confidence. Committed to elevating disenfranchised communities through equitable access to financial education, Francis and Jehu wanted to fundraise $100,000 from donors who advocate for financial literacy among marginalized families, create early access to wealth in the form of 1000 Roblox stock certificates, and provide a stepping stone to youth—with the ultimate goal of interrupting deleterious cycles of poverty. Our Approach To ensure we best positioned Cheat Code's efforts and value in a way that was beginner-friendly, we conducted an audit of their existing online presence as well as a competitive coverage analsysis. Then, we used our findings to help rebrand messaging for the Cheat Code brand, including its products and non-profit entity--NVST Foundation. Finally, we used the messaging to help the Cheat Code update all pitchable assets, structure their Accessible Generational Wealth for Your Legacy campaign, and produce a press release. Our Impact & Client Milestones The distribution of our press release on the wire resulted in their campaign launch receiving coverage on 116 media platforms (Estimated impressions: 95 million), which included: 45 AP outlets Notable media coverage: Yahoo and Market Watch Our tailored pitches, resulted in 4 media placements (Estimated impressions: 657.76K). 25% of the coverage shared the brand's story (vs. solely its products or a mention)--which outperformed competitor coverage Notable media coverage: Sheen Magazine, Money Geek, and Media Feed

National Museum of African American History and Culture (NMAAHC) Transforming Internship Programs: Streamlining Recruitment, Onboarding, and Alumni Engagement for Long-Term Growth Client National Museum of African America History & Culture Year 2023-2024 Scope of Work Project Management, Systems Implementation, Administrative Assistance, Event Planning Industry Here's the Stitch (aka Situation) The National Museum of African American History & Culture (NMAAHC) needed assistance in transforming its internship and workforce development programs. Specifically, BRVC worked on simplifying the recruitment process, streamlining onboarding, and fostering long-term alumni engagement. This was crucial for enhancing the museum's internship programs while supporting a high volume of applications and candidates. With nearly 1 million followers, viral moments, and cultivated influence, Tina Turtle has reached a pivotal point in her brand journey, that involves solidifying her as a fashion and lifestyle content creator. Our Approach BRVC worked with NMAAHC to evaluate their current systems, identify bottlenecks, and implement solutions that improved efficiency and scalability. Our services included project management, systems implementation, administrative assistance, and event planning. Auditing Current Systems: We started by auditing NMAAHC’s existing databases, resources, and workflows to gain familiarity with their program. We identified key bottlenecks and areas of improvement, especially in tracking internship applications and maintaining alumni connections. Creating SOPs and Workflows: To address the identified challenges, we created Standard Operating Procedures (SOPs) to document best practices and ensure consistency. We also developed workflows using Asana, which streamlined communication, task management, and follow-ups. Additionally, we implemented a timelining system to ensure that the application process and intern onboarding remained on track. Implementing Systems: We leveraged automated tools to enhance data tracking, manage tasks efficiently, and ensure timely responses. These systems allowed NMAAHC to reduce manual effort while increasing the scalability of their processes Our Impact & Client Milestones Streamlined Recruitment: Through the implementation of efficient SOPs and workflows in Asana, we helped NMAAHC manage 1,300+ applications , reduce processing times, and ensure that candidate inquiries were promptly addressed. This led to record-high application volumes and reduced internal bottlenecks in the recruitment process. Improved Alumni Engagement: By reconnecting with 75+ alumni through surveys, newsletters, and networking events, we successfully launched a new alumni initiative. This kept alumni engaged and turned them into advocates for the program, further enhancing the museum's reputation and community connections. Efficient Onboarding: The redesigned onboarding process for over 60+ interns provided a structured, stress-free experience. By creating easy-to-follow workflows and helping with logistics like background checks and IT support, interns started their roles with confidence, and supervisors saved valuable time. Operational Efficiency & Future Planning: Our work laid the foundation for scalable growth in NMAAHC’s internship programs. With automated workflows, clearer processes, and a stronger alumni network, the museum is now better positioned to continue expanding its reach and improving participant experiences in future cycles.

By uncovering my strategic steps I’ve been landing longer term contracts, which I was never really focused on before. I wanted to hit $10k - $20k months faster, doing 1 or 2 projects a month. Thinking strategically about my approach, I was able to hit 50% of my goal within 3 months. I also figured out a way where I don't have to be completely present on my business’ Instagram and can still introduce people to my story and the brand which has been working so far. Ashli F. CEO, Creative Director Ashli F. CEO, Creative Director Exhibit B Agency Project 50% Revenue Goal in 3 Months Year 2023 Scope of Work 60-Day Pow Wow Industry Start-Up, B2B

Swelly Small Town Artist Gains Buzz for The Release of His Single Featuring an Artist Signed to DJ Khaled Client Swelly: Single Release ft. Multi-Platinum Artist Year 2019 Scope of Work Brand Messaging Development, Public Relations Industry Entertainment Here's the Stitch (aka Situation) A CT artist embraces his humble beginnings, grit, and desire to uplift underrepresented individuals in order to reach new audiences via his single release, connecting with youth in his hometown of Willimantic, CT, and attending Super Bowl LIV weekend. A native of New York’s Washington Heights, independent artist, Swelly, developed a love of music and hip-hop culture from his artistic peers, as well as growing up in Dyckman. Swelly’s music is rooted in his coined saying, “Tryna Get Right” (TGR)—a motto which represents the daily perseverance, built from the rough upbringing he and his loved ones faced. Prior to working with us, his grounded mentality and non-stop hustle granted him the opportunity to share the stage with the likes of French Montana, Lil Durk, Young Ma, and Jim Jones; and earn over a total of 1,000,000 Youtube views on music videos. When Swelly landed a feature with DJ Khaled's We The Best Music Group label signee and multi-platinum artist, Flipp Dinero, he knew it was an opportunity to reach new fans and indoctrinate them into the TGR community. So we went to work: So we went to work: So we went to work: Our Approach To ensure we presented Swelly's relatable story in the most effective and authetnic way, our collaboration started with an audit of his existing brand presence online and production of an elecontric press kit as well as other pitchable materials. Since Swelly had a connection to his home state, New York, as well as Willimantic, Connecticut (a place he called his 2nd home), we launched a 6-month "Better Days" regional campaign that positioned him as a rising talent who uses music as a way to create a life that's better than his circumstances. To diversify the reach of Swelly's brand, we considered traditional and non-traditional visibility opportunities (i.e. Instagram takeovers, collaborating with community organizations and a celebratory event for the single) Our Impact & Client Milestones Within the first 3-months of our campaign, we secured 11 local and regionally recognized media placements (Estimated impressions: 1,776,188) 90% of the news coverage was earned media 55% of the news coverage introduced elements of Swelly's story to audiences via an interview or profile story (instead of only posting his song/music video) The "Better Days" music video premiered on WorldStarHipHop.com--which garnered over 1,000,000 views in less than 48 hours Notable media coverage: WTNH 8 (an ABC affiliate), ItsBizKit, CT Breakthrough, Hip-Hop Vibe, 107.7fm The Edge The WTNH 8 TV interview was shared on the outlet's Facebook page which garnered 858 shares, 333 likes, and 92 comments The increased brand awareness contributed to growth on Swelly's Instagram presence, specifically: 91k+ impressions 16.4k engagement 153 link clicks 57k+ reach Within the first 3-months of our campaign, we secured 11 local and regionally recognized media placements (Estimated impressions: 1,776,188) 90% of the news coverage was earned media 55% of the news coverage introduced elements of Swelly's story to audiences via an interview or profile story (instead of only posting his song/music video) The "Better Days" music video premiered on WorldStarHipHop.com--which garnered over 1,000,000 views in less than 48 hours Notable media coverage: WTNH 8 (an ABC affiliate), ItsBizKit, CT Breakthrough, Hip-Hop Vibe, 107.7fm The Edge The WTNH 8 TV interview was shared on the outlet's Facebook page which garnered 858 shares, 333 likes, and 92 comments The increased brand awareness contributed to growth on Swelly's Instagram presence, specifically: 91k+ impressions 16.4k engagement 153 link clicks 57k+ reach Additionally, we coordinated a collaboration with Windham Regional Community Council's Youth Investment program--which strives to guide youth toward productive interests, develop a sense of self efficacy and make responsible choices and positive contributions to the community. Swelly spent the day with 10+ teenagers, tending to a community garden. While there, he was able to share his experiences traveling back and forth to Willimantic, and pursue a music career despite adversity When Swelly signed to Roc Nation's independent distribution entity--Equity Distribution--a month into our collaboration, we leveraged the news to secure attendance at Super Bowl LIV weekend in Miami, Florida. While there, he attend Boom Cups' Celebrity Basketball game (affiliated acts: Floyd Mayweather, Tory Lanez, Swae Lee, Trey Songz, Dj Clue, Pop Smoke and more). He also attended Miami Super Bowl LIVExperience Rooftop Concert featuring national recording hip hop artist, Trina. By attending both events, we secured an estimated 42,754 from impressions. Notable media coverage: Round Two-The Show, Could Be You TV, Keturah The Host, Carmen Roxanne (work seen in Baller Alert, ONSITE TV and Unwritten Media) and Magazine Muzic.

National Museum of African American History and Culture (NMAAHC) Transforming Internship Programs: Streamlining Recruitment, Onboarding, and Alumni Engagement for Long-Term Growth Client National Museum of African America History & Culture Year 2023-2024 Scope of Work Project Management, Systems Implementation, Administrative Assistance, Event Planning Industry Here's the Stitch (aka Situation) The National Museum of African American History & Culture (NMAAHC) needed assistance in transforming its internship and workforce development programs. Specifically, BRVC worked on simplifying the recruitment process, streamlining onboarding, and fostering long-term alumni engagement. This was crucial for enhancing the museum's internship programs while supporting a high volume of applications and candidates. With nearly 1 million followers, viral moments, and cultivated influence, Tina Turtle has reached a pivotal point in her brand journey, that involves solidifying her as a fashion and lifestyle content creator. Our Approach BRVC worked with NMAAHC to evaluate their current systems, identify bottlenecks, and implement solutions that improved efficiency and scalability. Our services included project management, systems implementation, administrative assistance, and event planning. Auditing Current Systems: We started by auditing NMAAHC’s existing databases, resources, and workflows to gain familiarity with their program. We identified key bottlenecks and areas of improvement, especially in tracking internship applications and maintaining alumni connections. Creating SOPs and Workflows: To address the identified challenges, we created Standard Operating Procedures (SOPs) to document best practices and ensure consistency. We also developed workflows using Asana, which streamlined communication, task management, and follow-ups. Additionally, we implemented a timelining system to ensure that the application process and intern onboarding remained on track. Implementing Systems: We leveraged automated tools to enhance data tracking, manage tasks efficiently, and ensure timely responses. These systems allowed NMAAHC to reduce manual effort while increasing the scalability of their processes Our Impact & Client Milestones Streamlined Recruitment: Through the implementation of efficient SOPs and workflows in Asana, we helped NMAAHC manage 1,300+ applications , reduce processing times, and ensure that candidate inquiries were promptly addressed. This led to record-high application volumes and reduced internal bottlenecks in the recruitment process. Improved Alumni Engagement: By reconnecting with 75+ alumni through surveys, newsletters, and networking events, we successfully launched a new alumni initiative. This kept alumni engaged and turned them into advocates for the program, further enhancing the museum's reputation and community connections. Efficient Onboarding: The redesigned onboarding process for over 60+ interns provided a structured, stress-free experience. By creating easy-to-follow workflows and helping with logistics like background checks and IT support, interns started their roles with confidence, and supervisors saved valuable time. Operational Efficiency & Future Planning: Our work laid the foundation for scalable growth in NMAAHC’s internship programs. With automated workflows, clearer processes, and a stronger alumni network, the museum is now better positioned to continue expanding its reach and improving participant experiences in future cycles.

First Boulevard Black-Owned Neobank First Boulevard and Terrence J Launch Financial Literacy Initiative For HBCU Student Client First Boulevard: Financial Literacy Initiative Year 2021 Scope of Work Brand Messaging Development, Public Relations Industry Start-Up, B2C Our Approach For this 1-month campaign, we knew it would be best to leverage Terrence J’s brand ambassadorship to bring awareness to First Boulevard’s mission—particularly among publications that cater to Black millennials, HBCUs and breaking news within the Black community. To maximize our efforts we firstly conducted a coverage audit on First Boulevard and Terrence J, analyzing stories within the past 365 in order to determine the best outlet to release an exclusive. Here's the Stitch (aka Situation) Black America has been underbanked, unbanked and underserved for centuries. First Boulevard empowers Black America to take control of their $1.4T+ in annual economic impact while also being fully inclusive and welcoming of all other communities. Specifically, First Boulevard Founders, Donald Hawkins and Asya Bradley, wanted to bring awareness to their Project Tassels campaign with actor, and media personality, Terrence J, who is their Strategic Advisor of Financial Education. Our Impact & Client Milestones In addition to writing and releasing a press release on the wire with the First Boulevard team, our tailored pitches resulted in 19 placements on Rolling Out, HBCU Buzz, BIN.com , Sheen Magazine, Afro Tech, Urban Magazine, Def Pen and Power 105.1, News One, HBCU Connect and more. (73% of coverage included backlinks diverting traffic to First Boulevard's website.) Although not selected as the final outlet to release the exclusive, our efforts did garner interest from The Breakfast Club. Additionally, despite scheduling conflicts which prevented the officiation of the interview, our efforts did garner interest from the Earn Your Leisure podcast. Our Impact & Client Milestones In addition to writing and releasing a press release on the wire with the First Boulevard team, our tailored pitches resulted in 19 placements on Rolling Out, HBCU Buzz, BIN.com , Sheen Magazine, Afro Tech, Urban Magazine, Def Pen and Power 105.1, News One, HBCU Connect and more. (73% of coverage included backlinks diverting traffic to First Boulevard's website.) Although not selected as the final outlet to release the exclusive, our efforts did garner interest from The Breakfast Club. Additionally, despite scheduling conflicts which prevented the officiation of the interview, our efforts did garner interest from the Earn Your Leisure podcast.

Cheat Code Cheat Code Celebrates Black History Month By Promoting Financial Education and Delivering Free Stock Certificates to Children Client Cheat Code: Black History Month Campaign Year 2022 Scope of Work Brand Messaging Development, Public Relations Industry Start-Up Here's the Stitch (aka Situation) A cause through their non-profit branch, the NVST Foundation, the campaign aims to generate $100,000 in donations from donors who advocate for financial literacy among marginalized families, create early access to wealth in the form of 1000 Roblox stock certificates, and provide a stepping stone to youth. As seen on Yahoo News, Business Insider, MarketWatch and Earn Your Leisure, Cheat Code is a holistic investment and trading company offering software, courses, community and products that make financial education easy and generational wealth a possibility for marginalized communities. Launched in 2021 by co-founders and entrepreneurs, Francis Kway and Jehu Graham, Cheat Code provides beginner-friendly support that is active, affordable and accessible. Designed for traders of all experience levels, Cheat Code ALGO, Cheat Code Academy and the Cheat Code community of 17,000+ members equip communities of color to invest with ease and confidence. Committed to elevating disenfranchised communities through equitable access to financial education, Francis and Jehu wanted to fundraise $100,000 from donors who advocate for financial literacy among marginalized families, create early access to wealth in the form of 1000 Roblox stock certificates, and provide a stepping stone to youth—with the ultimate goal of interrupting deleterious cycles of poverty. Our Approach To ensure we best positioned Cheat Code's efforts and value in a way that was beginner-friendly, we conducted an audit of their existing online presence as well as a competitive coverage analsysis. Then, we used our findings to help rebrand messaging for the Cheat Code brand, including its products and non-profit entity--NVST Foundation. Finally, we used the messaging to help the Cheat Code update all pitchable assets, structure their Accessible Generational Wealth for Your Legacy campaign, and produce a press release. Our Impact & Client Milestones The distribution of our press release on the wire resulted in their campaign launch receiving coverage on 116 media platforms (Estimated impressions: 95 million), which included: 45 AP outlets Notable media coverage: Yahoo and Market Watch Our tailored pitches, resulted in 4 media placements (Estimated impressions: 657.76K). 25% of the coverage shared the brand's story (vs. solely its products or a mention)--which outperformed competitor coverage Notable media coverage: Sheen Magazine, Money Geek, and Media Feed

Tina Turtle x Steve Madden Boosting Tina Turtle’s Brand and Revenue Client Tina Turtle Year 2024 Scope of Work Branding, Influencer Marketing, Influencer Management Industry Lifestyle Here's the Stitch (aka Situation) With nearly 1 million followers, viral moments, and cultivated influence, Tina Turtle has reached a pivotal point in her brand journey, that involves solidifying her as a fashion and lifestyle content creator. Our Approach Over the past 8.5 months, we focused on solidifying the packaging and presentation of Tina’s brand to elevate her as a go-to collaborator for brands looking to connect with Gen-Z and millennial women who live confidently, appreciate nostalgia, and aim to make the most of life. Branding & Strategy: Updated social media bios and created a streamlined brand kit and one-sheet to establish a consistent and clear brand identity. Marketing & Communications: Defined partnership goals, conducted market research, and analyzed past efforts to identify strategic opportunities. Set up a Brand Correspondence Tracker to manage inbound inquiries. Operations Management: Managed inbound inquiries with response templates and directed to Tina’s management. Pitched outbound to relevant brands, securing partnerships and increasing revenue. Our Impact & Client Milestones Revenue Growth: From October 4 to December 20, Tina's revenue nearly doubled compared to the previous 1.5-month period, and almost tripled compared to the first 4 months of the partnership. This demonstrates a significant increase in both the average deal size and overall revenue performance. Social Media Milestones: Tina reached 100k+ followers on Instagram, significantly expanding her reach and influence. Brand Partnerships: She attended her first festival, the Broccoli City Music Festival, with travel compensation. Tina became the face of a summer campaign with Paper Planes, which resulted in ongoing engagement with the brand. After participating in gifting campaigns, Tina secured her first paid Steve Madden deal and a paid partnership with Adore Me, showcasing her ability to leverage event content into paid collaborations. Gained partnerships with Fashion Nova, Readyhubb, Kenner, Nike, PUMA and more. With nearly 1 million followers, viral moments, and cultivated influence, Tina Turtle has reached a pivotal point in her brand journey, that involves solidifying her as a fashion and lifestyle content creator.

First Boulevard Black-Owned Neobank First Boulevard and Terrence J Launch Financial Literacy Initiative For HBCU Student Client First Boulevard: Financial Literacy Initiative Year 2021 Scope of Work Brand Messaging Development, Public Relations Industry Start-Up, B2C Our Approach For this 1-month campaign, we knew it would be best to leverage Terrence J’s brand ambassadorship to bring awareness to First Boulevard’s mission—particularly among publications that cater to Black millennials, HBCUs and breaking news within the Black community. To maximize our efforts we firstly conducted a coverage audit on First Boulevard and Terrence J, analyzing stories within the past 365 in order to determine the best outlet to release an exclusive. Here's the Stitch (aka Situation) Black America has been underbanked, unbanked and underserved for centuries. First Boulevard empowers Black America to take control of their $1.4T+ in annual economic impact while also being fully inclusive and welcoming of all other communities. Specifically, First Boulevard Founders, Donald Hawkins and Asya Bradley, wanted to bring awareness to their Project Tassels campaign with actor, and media personality, Terrence J, who is their Strategic Advisor of Financial Education. Our Impact & Client Milestones In addition to writing and releasing a press release on the wire with the First Boulevard team, our tailored pitches resulted in 19 placements on Rolling Out, HBCU Buzz, BIN.com , Sheen Magazine, Afro Tech, Urban Magazine, Def Pen and Power 105.1, News One, HBCU Connect and more. (73% of coverage included backlinks diverting traffic to First Boulevard's website.) Although not selected as the final outlet to release the exclusive, our efforts did garner interest from The Breakfast Club. Additionally, despite scheduling conflicts which prevented the officiation of the interview, our efforts did garner interest from the Earn Your Leisure podcast. Our Impact & Client Milestones In addition to writing and releasing a press release on the wire with the First Boulevard team, our tailored pitches resulted in 19 placements on Rolling Out, HBCU Buzz, BIN.com , Sheen Magazine, Afro Tech, Urban Magazine, Def Pen and Power 105.1, News One, HBCU Connect and more. (73% of coverage included backlinks diverting traffic to First Boulevard's website.) Although not selected as the final outlet to release the exclusive, our efforts did garner interest from The Breakfast Club. Additionally, despite scheduling conflicts which prevented the officiation of the interview, our efforts did garner interest from the Earn Your Leisure podcast.

The Breed Ent Grammy-Nominated Producers Unite 400+ Members of The Music Scene In Their Home State Client The Breed Ent: Uniting CT's Arts Community Year 2019 Scope of Work Brand Messaging Development, Content Creation, Influencer Marketing, Public Relations, Brand Partnerships, Event Planning Industry Entertainment, Lifestyle Here's the Stitch (aka Situation) What used to be known as an annual high-energy, day party, transformed into an inaugural 4-day weekend intended to amplify as well as unify the culture and talent in Connecticut's arts community. Founded in 2009 by Grammy-nominated and multi-platinum producers—Aaron “Y-A” Rogers and Rashad “Snacks” Johnson—The Breed Entertainment is a multi-tiered production company that creates quality and culturally-driven experiences through music, as well as community and entertainment events. Prior to 2019, The Breed Weekend only referred to an annual day party. However, Y-A and Snacks wanted to create a different experience that would break barriers and encourage Connecticut creatives to make genuine connections that would foster more collaboration and positive energy across the state's music community. Our mood going into this project: Our Approach Keeping the production company's desire for unification and amplification in mind, we worked with Y-A, Snacks and The Breed Entertainment team to create The Breed Weekend---the first 4-day event that bridged gaps in Connecticut’s entertainment scene through interactive moments. Specifically, we produced an event coordination that itemized essential tasks (i.e. budget, roles, and run of show). We also worked with The Breed to brand the event by providing messaging for all four events, as well as developed and implemented a marketing and communications plan that would generate awareness, attendance and revenue for the event. Our Impact & Client Milestones The multi-day event generated over 450 attendees. Specifically, our marketing and PR efforts resulted in: The creation of sponsorship opportunities as well as outreach that produced partnerships with Shine Papers, Connecticut Office of The Arts, Audiomack, Martell USA, Single Mom’s Alliance and the City of New Haven The creation of vendor opportunities that resulted in the involvment of local small businesses: Kenzie Kare, Concreat, Z For Everybody & Typsy Gypsy Earned 200,000+ impressions and 20,000+ engagement activity on Instagram Earned media coverage from Incline Magazine, CT Breakthrough, Power of Connecticut & IGASTT Podcast (estimated 20,000+impressions) Developed messaging for promotional video that was featured on a mobile advertisement Received attendance and involvement from influential experts familiar with funding Connecticut artists, the art of DJing, record labels/music industry, content producers, management and music producers. The Plug | The Breed Weekend 2019 The Grand Opening of The Live Room introduced a new “pressure-free” venue for artists to perform their music in front of a crowd that respects their craft. Artists came to "plug" in their latest music for Connecticut's entertainment scene to enjoy. This event was hosted by Martell Cognac; and sponsored by Audiomack and Shine Papers. The Plug | The Breed Weekend 2019 The Grand Opening of The Live Room introduced a new “pressure-free” venue for artists to perform their music in front of a crowd that respects their craft. Artists came to "plug" in their latest music for Connecticut's entertainment scene to enjoy. This event was hosted by Martell Cognac; and sponsored by Audiomack and Shine Papers. Bridging The Gap | The Breed Weekend 2019 Bridging the Gap was a night that combined interactive networking with a "town hall" discussion about breaking down walls and emphasizing the possibilities of success for everyone. Featured speakers included: Hot 93.7's Big Regg, Connecticut Office of the Arts' Adriane Vegas Jefferson, Chill Shump (music producer) and more. The Breed Day Party | The Breed Weekend 2019 The Breed Day Party 2019 was an opportunity for creatives and beyond to come together and have a good time! Thank you to Martell USA for partnering with The Breed Weekend 2019! Before The Breed Weekend, BRVC also collaborated with The Breed Entertainment and provided brand development, social & digital strategy consulting and public relations to all talent within the company which includes: Aaron "Y-A" Rogers (producer), Rashad "Snacks" Johnson (producer), DluxB (producer), Randi "Kashthebreed" (producer), Slay Washington (host/MC), DJ Eazy, and BUTT3R (artist). After The Breed Weekend, BRVC consulted The Breed on brand development as well as team development and engagement for the The Breed Academy.