The Breed Ent Grammy-Nominated Producers Unite 400+ Members of The Music Scene In Their Home State Client The Breed Ent: Uniting CT's Arts Community Year 2019 Scope of Work Brand Messaging Development, Content Creation, Influencer Marketing, Public Relations, Brand Partnerships, Event Planning Industry Entertainment, Lifestyle Here's the Stitch (aka Situation) What used to be known as an annual high-energy, day party, transformed into an inaugural 4-day weekend intended to amplify as well as unify the culture and talent in Connecticut's arts community. Founded in 2009 by Grammy-nominated and multi-platinum producers—Aaron “Y-A” Rogers and Rashad “Snacks” Johnson—The Breed Entertainment is a multi-tiered production company that creates quality and culturally-driven experiences through music, as well as community and entertainment events. Prior to 2019, The Breed Weekend only referred to an annual day party. However, Y-A and Snacks wanted to create a different experience that would break barriers and encourage Connecticut creatives to make genuine connections that would foster more collaboration and positive energy across the state's music community. Our mood going into this project: Our Approach Keeping the production company's desire for unification and amplification in mind, we worked with Y-A, Snacks and The Breed Entertainment team to create The Breed Weekend---the first 4-day event that bridged gaps in Connecticut’s entertainment scene through interactive moments. Specifically, we produced an event coordination that itemized essential tasks (i.e. budget, roles, and run of show). We also worked with The Breed to brand the event by providing messaging for all four events, as well as developed and implemented a marketing and communications plan that would generate awareness, attendance and revenue for the event. Our Impact & Client Milestones The multi-day event generated over 450 attendees. Specifically, our marketing and PR efforts resulted in: The creation of sponsorship opportunities as well as outreach that produced partnerships with Shine Papers, Connecticut Office of The Arts, Audiomack, Martell USA, Single Mom’s Alliance and the City of New Haven The creation of vendor opportunities that resulted in the involvment of local small businesses: Kenzie Kare, Concreat, Z For Everybody & Typsy Gypsy Earned 200,000+ impressions and 20,000+ engagement activity on Instagram Earned media coverage from Incline Magazine, CT Breakthrough, Power of Connecticut & IGASTT Podcast (estimated 20,000+impressions) Developed messaging for promotional video that was featured on a mobile advertisement Received attendance and involvement from influential experts familiar with funding Connecticut artists, the art of DJing, record labels/music industry, content producers, management and music producers. The Plug | The Breed Weekend 2019 The Grand Opening of The Live Room introduced a new “pressure-free” venue for artists to perform their music in front of a crowd that respects their craft. Artists came to "plug" in their latest music for Connecticut's entertainment scene to enjoy. This event was hosted by Martell Cognac; and sponsored by Audiomack and Shine Papers. The Plug | The Breed Weekend 2019 The Grand Opening of The Live Room introduced a new “pressure-free” venue for artists to perform their music in front of a crowd that respects their craft. Artists came to "plug" in their latest music for Connecticut's entertainment scene to enjoy. This event was hosted by Martell Cognac; and sponsored by Audiomack and Shine Papers. Bridging The Gap | The Breed Weekend 2019 Bridging the Gap was a night that combined interactive networking with a "town hall" discussion about breaking down walls and emphasizing the possibilities of success for everyone. Featured speakers included: Hot 93.7's Big Regg, Connecticut Office of the Arts' Adriane Vegas Jefferson, Chill Shump (music producer) and more. The Breed Day Party | The Breed Weekend 2019 The Breed Day Party 2019 was an opportunity for creatives and beyond to come together and have a good time! Thank you to Martell USA for partnering with The Breed Weekend 2019! Before The Breed Weekend, BRVC also collaborated with The Breed Entertainment and provided brand development, social & digital strategy consulting and public relations to all talent within the company which includes: Aaron "Y-A" Rogers (producer), Rashad "Snacks" Johnson (producer), DluxB (producer), Randi "Kashthebreed" (producer), Slay Washington (host/MC), DJ Eazy, and BUTT3R (artist). After The Breed Weekend, BRVC consulted The Breed on brand development as well as team development and engagement for the The Breed Academy.

Cheat Code Cheat Code Celebrates Black History Month By Promoting Financial Education and Delivering Free Stock Certificates to Children Client Cheat Code: Black History Month Campaign Year 2022 Scope of Work Brand Messaging Development, Public Relations Industry Start-Up Here's the Stitch (aka Situation) A cause through their non-profit branch, the NVST Foundation, the campaign aims to generate $100,000 in donations from donors who advocate for financial literacy among marginalized families, create early access to wealth in the form of 1000 Roblox stock certificates, and provide a stepping stone to youth. As seen on Yahoo News, Business Insider, MarketWatch and Earn Your Leisure, Cheat Code is a holistic investment and trading company offering software, courses, community and products that make financial education easy and generational wealth a possibility for marginalized communities. Launched in 2021 by co-founders and entrepreneurs, Francis Kway and Jehu Graham, Cheat Code provides beginner-friendly support that is active, affordable and accessible. Designed for traders of all experience levels, Cheat Code ALGO, Cheat Code Academy and the Cheat Code community of 17,000+ members equip communities of color to invest with ease and confidence. Committed to elevating disenfranchised communities through equitable access to financial education, Francis and Jehu wanted to fundraise $100,000 from donors who advocate for financial literacy among marginalized families, create early access to wealth in the form of 1000 Roblox stock certificates, and provide a stepping stone to youth—with the ultimate goal of interrupting deleterious cycles of poverty. Our Approach To ensure we best positioned Cheat Code's efforts and value in a way that was beginner-friendly, we conducted an audit of their existing online presence as well as a competitive coverage analsysis. Then, we used our findings to help rebrand messaging for the Cheat Code brand, including its products and non-profit entity--NVST Foundation. Finally, we used the messaging to help the Cheat Code update all pitchable assets, structure their Accessible Generational Wealth for Your Legacy campaign, and produce a press release. Our Impact & Client Milestones The distribution of our press release on the wire resulted in their campaign launch receiving coverage on 116 media platforms (Estimated impressions: 95 million), which included: 45 AP outlets Notable media coverage: Yahoo and Market Watch Our tailored pitches, resulted in 4 media placements (Estimated impressions: 657.76K). 25% of the coverage shared the brand's story (vs. solely its products or a mention)--which outperformed competitor coverage Notable media coverage: Sheen Magazine, Money Geek, and Media Feed

Lachers Reese Expansion, Here We Come! Lachers Hair By Demand Improves Operations Management Client Lachers Reese: Holistic Growth Year 2018-2019 Scope of Work Brand Messaging Development, Brand Partnerships, Project Management, Systems Implementation, Administrative Assistance, Team Development Industry Lifestyle, B2C Here's the Stitch (aka Situation) A move to a new salon location in 2018, sparked a determination for brand growth--starting from the inside! Goal & Objectives Update and launch website Create and promote event packages for weddings, event planners, bar & bat mitzvahs, entertainment companies, etc Create and implement marketing/public relations plan that increases client relationships, workshops and strategic partnerships Find opportunities to maximize staff, and overall growth in customers Our Approach To prepare the Lachers Reese brand for the benefits of an aggressive integrated PR/Marketing Strategy & Communications plan, BRVC's collaboration focused on brand development, digital marketing consulting, operations consulting, creative services & preliminary public relations support. Our Impact & Client Milestones Updated website for discoverability, brand identity and consistency purposes. Updates included: biography, images, online booking, special occasion bookings and newsletter subscriptions. The updated website generated incoming inquiries from potential clients (a nearly 50% monthly increase from 2017-2018) Developed messaging & graphics for brochures, which highlighted special occasion bookings Generated a list of state-wide venues, event planners & entertainment/performing arts companies to prepare for an aggressive promotional campaign Brainstormed & created a brand ambassador/influencer program to connect with local influencers Grew salon team to include assistant, receptionist and another stylist that aligns with updated brand goals and company infrastructure Ongoing support: Lead operations management Develop internal processes Improve company culture Host staff meetings Brainstorm salon specials Improve external communication processes & more

My Sister's Keyp'her New York Based Non-Profit Maintains Community Presence with The Launch of a New Initiative for Women of Color Client My Sisters Keyp'her: Community Hub for Women of Color Year 2019 Scope of Work Brand Identity, Brand Messaging Development, Content Creation, Social Media Management, Influencer Marketing, Brand Partnerships Industry Non-Profit, Start-Up Here's the Stitch (aka Situation) Following the success of their 2nd annual fashion show, advocating for breast cancer awareness, Power In Pink Founder, Dafina Morris, launched a new initiative for women of color to engage in activities that spark conversations about "trying to have it all.” Following her 2nd fashion show to raise breast cancer awareness among Black women, Power In Pink founder, Dafina Morris, created My Sister's Keyp'her to expand the ways she could support and uplift Black women. She wanted the initiative to serve as a hub for Black women to enjoy empowering events, engage with educational content and share experiences regarding a variety of health issues. For My Sister's Keyp'her's launch, Dafina wanted to host an intimate an intimate conversation for women of color (millennials to early 40s) to relax under the sun, and engage in activities that spark conversations about: balancing "trying to have it all" with self-care, uplifting one another and the power of networking/mentorship. Our Approach Because Dafina had been known for her breast cancer awareness advocacy, it was essential for us to develop solid messaging and consult on identity qualities (i.e. a logo) that clearly My Sister's Key'her as its own entity. Additionally, it was important that we strategically and gradually introduced this initiative to Power In Pink's audience, with takeaways that still resonated; and didn't cause disassociation with how they've come to relate to the organization within the past 2 years. Our Impact & Client Milestones Through our #PIPShifts soft social media campaign, we produced content that prioritized the transition into My Sister’s Key’pher—and specifically, recaps of the My Sister’s Keyp’her Kickback. 107 posts, 2,199 engagement, 24,733 impressions and 17,984 reach The most effective posts in were: a Michelle Obama quote to emphasize self-check-ins—which garnered 43 engagement and 354 impressions; a giveaway The most effective posts in August 2019 were about: a black-owned construction firm An Instagram advertisement garnered 5,694 impressions (89% from the ad), 4,551 unique accounts and 32 visits to the RSVP link. The audience was 100% women, aged 25 - 34, located in New York Brand promotion for the event, specifically, garnered 9,000+ impressions on Instagram Received 15 new newsletter subscribers; and 16 new followers in less than 60 days With the help of BRVC, Power In Pink produced and hosted My Sister’s Keyp’her Kickback in Brooklyn, New York's Prospect Park which resulted in 12 RSVPs, a 58% attendance rate and a positive share of voice on Instagram post-event—from influencers. Coordinated and secured attendance from NYC influencers, bloggers & Youtubers: Quiana from Harlem Love Birds, Nellie from Brooklyn Active Mama, and Netta Woods (collective following of 32,000+) Secured 2 sponsorships with local businesses: Y7 Studio and Effie's Paper Curated gift box for attendees

Haiama Beauty Co. Project 8 Weeks to Marketing Success Year 2023 Scope of Work 60-Day Pow Wow Industry Lifestyle, B2C BRVC is an incredible firm! I attended an 8-week course for SMBs/entrepreneurs and I learned how to use TikTok, how to better reach my target audience and identified attainable marketing goals for the next 3 months. Highly recommend! Allison S. Founder

Cheryl Grace Changing The Narrative: Former Corporate SVP Turns Full-Time CEO of Her Own Company Client Cheryl Grace: Corporate SVP to Full-Time CEO Year 2022 Scope of Work Brand Messaging Development, Public Relations, Speaking Engagements Industry Lifestyle Here's the Stitch (aka Situation) After working over 25+ years in corporate America, this highly sought-after speaker and corporate pioneer took a leap of faith - and transformed her side-hustle into a full-time executive lifestyle firm--which is committed to coaching women on how to be their best multi-dimensional selves. Transitioning from a 25+ global corporate career to full-time entrepreneurship is no easy feat--espeially when you're mainly known for your work and (huge) accomplishments in the c-suite. (Cheryl Grace enters the chat.) But the challenge was no match for Cheryl Grace. After transforming corporate reputations and changing the way consumers and decision-makers valued Black America's spending power and corporate influence, she decided to commit, what she calls her "Career 2.0," to transforming individuals to next level advancement at work, in love and at home. Unapologetic about living a fabulous life and her journey to get there, Cheryl left corporate America behind in April 1, 2021 to level up Powerful Penny LLC (a side-hustle she began in 2017)--and she was eager to share her new narrative. Our Approach While being mindful of the sensitivities of this transition, we started our collaboration with a brand audit and strategy to ensure Cheryl's messaging as well as identity factors were updated to best show why her shift was an example of how corporate women can reclaim their power and live a fabulous life. Then, we used our leading strategy to kick off a 9-month"From C-Suite to Corporate Coach" campaign which targeted visibility opportunities via traditional media, speaking engagements and strategic alliance. Our outreach began local, and gradually expanded to national platforms. Having set the foundation of Powerful Penny's brand awareness, we implemented a follow-up 5-month "Continuing the Fabulosity with Intentionality" campaign in 2022 to solidfy Cheryl's brand as a valuable contributor as an executive lifestyle coach for individuals as well as corporations; and complement her owned media platform (Level Up with Grace LinkedIn newsletter) Our Impact & Client Milestones Two months into BRVC's collaboration with Cheryl, we met our media goals by 66% (with 75% of coverage being national and internationally recognized) and our speaking engagement goals by 50%. Over our 14-month collaboration, out of the 46 placements earned (Estimated 2B+ impressions): 3 were TV interviews where Cheryl promoted products live, as well as her online store (Cheryl's Shop of Fabulosity) where she sells work and love products, courses, workshops and bootcamps Coverage included traditional and non-traditional online, print and broadcast platforms 52% of the coverage included backlinks to Cheryl's platforms, 38% generated direct traffic 1 resulted in Cheryl writing bylines where her executive lifestyle expertise was consistently exposed to women 40 - 65 years old, who reside in the U.S., U.K., Italy and Australia Notable outlets include: Essence, Yahoo, Sheen Magazine, Authority Magazine, Thrive Global, Well + Good, Daytime Chicago, Hustle & Soul, xoNecole, The Sisaundria Show, and Crunchy Tales. 5 months since our campaign ended, our efforts resulted in coverage on the She Ventures Podcast and Today. Out of the speaking engagements and strategic alliances secured: 1 resulted in Cheryl receiving a 2022 Entrepreneurship Innovator Award 1 resulted in Cheryl being a Main Stage speaker at 2021 Black Women's Expo, where provided on the spot executive coaching to 4 attendees; and she also had a booth to sell her products all weekend 1 resulted in Cheryl being a panelist and love workshop facilitator at 2022 Essence Fest Here's the Stitch (aka Situation) After working over 25+ years in corporate America, this highly sought-after speaker and corporate pioneer took a leap of faith - and transformed her side-hustle into a full-time executive lifestyle firm--which is committed to coaching women on how to be their best multi-dimensional selves. Transitioning from a 25+ global corporate career to full-time entrepreneurship is no easy feat--espeially when you're mainly known for your work and (huge) accomplishments in the c-suite. (Cheryl Grace enters the chat.) But the challenge was no match for Cheryl Grace. After transforming corporate reputations and changing the way consumers and decision-makers valued Black America's spending power and corporate influence, she decided to commit, what she calls her "Career 2.0," to transforming individuals to next level advancement at work, in love and at home. Unapologetic about living a fabulous life and her journey to get there, Cheryl left corporate America behind in April 1, 2021 to level up Powerful Penny LLC (a side-hustle she began in 2017)--and she was eager to share her new narrative.

Traffix'd Project Insightful Guidance, Renewed Confidence Year 2023 Scope of Work Brand Growth Audit Industry Start-Up, B2C The (consultation) service was better than I expected. Not because I went into it believing it would not be valuable but because I was a bit nervous and feeling overwhelmed. In addition to Brianna sharing insightful information, she also shared her story which made me feel confident about the direction I am headed in. Natalie B. Founder

I took a coaching class with Brianna and it was amazing! I developed a better marketing strategy, received feedback on my online presence, defined my target audience and so much more. Plus I had great interaction with the rest of the class. Would highly recommend. Dawn F. Founder Beauty by Dawn Project Elevating Strategy & Engagement Year 2023 Scope of Work 60-Day Pow Wow Industry Lifestyle, B2C

Lachers Reese Expansion, Here We Come! Lachers Hair By Demand Improves Operations Management Client Lachers Reese: Holistic Growth Year 2018-2019 Scope of Work Brand Messaging Development, Brand Partnerships, Project Management, Systems Implementation, Administrative Assistance, Team Development Industry Lifestyle, B2C Here's the Stitch (aka Situation) A move to a new salon location in 2018, sparked a determination for brand growth--starting from the inside! Goal & Objectives Update and launch website Create and promote event packages for weddings, event planners, bar & bat mitzvahs, entertainment companies, etc Create and implement marketing/public relations plan that increases client relationships, workshops and strategic partnerships Find opportunities to maximize staff, and overall growth in customers Our Approach To prepare the Lachers Reese brand for the benefits of an aggressive integrated PR/Marketing Strategy & Communications plan, BRVC's collaboration focused on brand development, digital marketing consulting, operations consulting, creative services & preliminary public relations support. Our Impact & Client Milestones Updated website for discoverability, brand identity and consistency purposes. Updates included: biography, images, online booking, special occasion bookings and newsletter subscriptions. The updated website generated incoming inquiries from potential clients (a nearly 50% monthly increase from 2017-2018) Developed messaging & graphics for brochures, which highlighted special occasion bookings Generated a list of state-wide venues, event planners & entertainment/performing arts companies to prepare for an aggressive promotional campaign Brainstormed & created a brand ambassador/influencer program to connect with local influencers Grew salon team to include assistant, receptionist and another stylist that aligns with updated brand goals and company infrastructure Ongoing support: Lead operations management Develop internal processes Improve company culture Host staff meetings Brainstorm salon specials Improve external communication processes & more

Power in Pink Non-Profit Raises Breast Cancer Awareness for Black Women at 2nd Fashion Show Client Power in Pink: Fashion Show for Breast Cancer Awareness Month Year 2018 Scope of Work Brand Messaging Development, Content Creation, Social Media Management, Newsletter Creation, Public Relations, Brand Partnerships Industry Non-Profit Here's the Stitch (aka Situation) New York Based non-profit, Power In Pink, host its 2nd Annual Fashion Show to highlight breast cancer awareness and unite experiences through fashion, art and personal testimonies. In 2018, a total of 1,708,921 new cancer cases were reported in the United States, 845,972 among females (CDC.gov ) "In the United States, age-adjusted breast-cancer mortality is about 40% higher among Black women than among non-Hispanic White women (27.7 vs. 20.0 deaths per 100,000 women from 2014 through 2018), despite a lower incidence among Black women (125.8 vs. 139.2 cases per 100,000 women) (NEJM.org ). With breast cancer being so common and seeing her mom be a 20+ year survivor, Dafina Morris felt compelled to combine her affinity for fashion, beauty and decor with a cause that mattered greatly to her. In 2017, Dafina launched non-profit organization Power In Pink--a black-owned non-profit organization that serves as a hub for minority women to enjoy empowering events, engage with educational content and share experiences regarding a variety of health issues. In October of that year, she curated a fashion show to raise breast cancer awareness. The following year, she desired more exposure for the show and its cause. Our Approach Within 3 months, BRVC transformed Dafina's mission an single event into a brand that could be supported after the fashion show ended. We spent the first month auditing Power In Pink's existing presence and implementing brand development (i.e. narrative framing & key messaging development, website design & consulting, logo consulting, etc). Then we assisted with content production and engagement activity on social media—primarily for the fashion show, but as well as for the Power In Pink brand, generally. Specifically, for the fashion show, we launched a campaign using #PowerInPinkFashionShowII to highlight promotional flyers, partnerships, sales/discounts and reposts from those involved and/or supporting the event. We also launched the organization's newsletter. With messaging solidified and social media actively marketing the show, we were able to use PR to increase awareness in local media, influencers and sponsors; as well as assist event coordination. Within 3 months, BRVC transformed Dafina's mission an single event into a brand that could be supported after the fashion show ended. We spent the first month auditing Power In Pink's existing presence and implementing brand development (i.e. narrative framing & key messaging development, website design & consulting, logo consulting, etc). Then we assisted with content production and engagement activity on social media—primarily for the fashion show, but as well as for the Power In Pink brand, generally. Specifically, for the fashion show, we launched a campaign using #PowerInPinkFashionShowII to highlight promotional flyers, partnerships, sales/discounts and reposts from those involved and/or supporting the event. We also launched the organization's newsletter. With messaging solidified and social media actively marketing the show, we were able to use PR to increase awareness in local media, influencers and sponsors; as well as assist event coordination. Our Impact & Client Milestones Our social media content creation and digital strategy resulted in: Followers using the hashtag pre, during and post the event, which garnered about 33k impressions and 3.8k engagement. Growth on Instagram: 22.1k impressions (+1.1k ), 17k reach (+2k) and an engagement rate of 16% (+6%). 7 newsletters sent—all of which resulted in an average of 31% email opens and 5.44% email clicks—both of which are above average for non-profits organizations (according to Mailchimp.) Our Event PR efforts resulted in: Secured brand partnerships with NY-based brands,Versed Media and Wear Wardrobe. Both brands shared the event with their network and offered a discount code or donated services. In exchange, Power In Secured in-kind sponsors from: Alikay Naturals, CURLS, Shoe Crazy Wine, Thrive Causemetics, Lotus Embers, LLC, Michael Ivory Photography and T. McDonald Cosmetics, LLC. Secured vendor, MajesticJewelzLane Received coverage from Montclair State University student, Babee Garcia, who produced a multimedia project called "The beYOUtiful Project." This project represented how people embrace beauty with issues relating to body image acceptance and gender identification.

Haiama Beauty Co. Project 8 Weeks to Marketing Success Year 2023 Scope of Work 60-Day Pow Wow Industry Lifestyle, B2C BRVC is an incredible firm! I attended an 8-week course for SMBs/entrepreneurs and I learned how to use TikTok, how to better reach my target audience and identified attainable marketing goals for the next 3 months. Highly recommend! Allison S. Founder

Haiama Beauty Co. Project 8 Weeks to Marketing Success Year 2023 Scope of Work 60-Day Pow Wow Industry Lifestyle, B2C BRVC is an incredible firm! I attended an 8-week course for SMBs/entrepreneurs and I learned how to use TikTok, how to better reach my target audience and identified attainable marketing goals for the next 3 months. Highly recommend! Allison S. Founder