I took a coaching class with Brianna and it was amazing! I developed a better marketing strategy, received feedback on my online presence, defined my target audience and so much more. Plus I had great interaction with the rest of the class. Would highly recommend. Dawn F. Founder Beauty by Dawn Project Elevating Strategy & Engagement Year 2023 Scope of Work 60-Day Pow Wow Industry Lifestyle, B2C

TAPPING INTO MY SECRET SAUCE helped build confidence and let me know to just be myself because that’s what my audience will love the most. I enjoyed Brianna's course and was able to learn how to better understand my audience. Her course helped build confidence and let me know to just be myself because that’s what my audience loved the most. Her course was supportive and encouraging, I appreciated the group setting because it allowed me to listen and pick up from others because we all did things differently. Micha'Angelina Founder

City of Bridgeport Driving Community Engagement for Equity in Procurement Client City of Bridgeport Year 2024 Scope of Work Content Creation, Public Relations Industry Municipal Here's the Stitch (aka Situation) The City of Bridgeport, in partnership with Griffin & Strong, P.C. (GS), conducted a Disparity Study to examine potential disparities in municipal procurement based on race and gender. GS sought BRVC’s support to drive local community engagement and public relations efforts to raise awareness of the study and maximize attendance at English- and Spanish-speaking Informational Meetings and Public Hearings. Our Approach BRVC implemented a strategic outreach and public relations plan to promote the Disparity Study and encourage community participation. Key initiatives included: Community Outreach & PR Planning: Created pre-event plans tailored to English- and Spanish-speaking audiences for both the Informational Meetings (September 10–11, 2024) and Public Hearings (November 20–21, 2024). Collaborated with GS and Bridgeport’s Small Minority Business Enterprise office to identify and engage target organizations, networks, and individuals through databases, research, and personal connections. Marketing Collateral Development: Designed transformative English-language flyers for both the Informational Meetings and Public Hearings to connect with the community. Drafted and launched press releases via Cision’s PRWeb, reaching up to 133 media platforms. Distributed press releases directly to local outlets, including CT Post, News 12, Channel 8, Hartford Courant, Patch - Bridgeport, and event platforms like AllEvents.in. Strategic Online Promotion: Secured calendar placements on local platforms like CT Post, Patch, and others to maximize visibility. Adapted outreach for Public Hearings to target construction-related professionals and service providers for broader participation. Our Impact & Client Milestones BRVC’s strategic outreach and public relations efforts successfully amplified community awareness and engagement for the City of Bridgeport’s Disparity Study, resulting in the following impactful outcomes: Increased Visibility: Press releases reached a potential audience of up to 3.8 million, with 260 placements across both events and numerous clicks driving interest. Secured online calendar placements on prominent platforms like CT Post, Patch - Bridgeport, and AllEvents.in, generating thousands of local impressions. Community Engagement: For the Informational Meetings, 83% of contacted organizations responded, with 33% sharing event details through newsletters and e-blasts. Notable participants included Colorful Bridgeport, Connecticut Construction Industries Association (CCIA) + CCIA Divisions/Associated General Contractors of CT, and ABC Connecticut (Associated Builders and Contractors of CT), demonstrating strong community collaboration. Public Hearings maintained participation, with key organizations like the Hispanic Chamber of Commerce, Bridgeport Regional Business Council, and others amplifying outreach efforts and engaging diverse community members. Event Attendance: Recognizable attendees included influential community members and representatives from targeted sectors, particularly construction-related industries, as outreach efforts shifted to better align with audience demographics.

Town of Waterford Showcasing Grant Impact and Establishing the Economic Development Commission’s Presence Client Town of Waterford: Establishing the EDC's Presence Year 2023 Scope of Work Brand Identity, Brand Messaging Development, Content Creation, Newsletter Creation Industry Municipal Here's the Stitch (aka Situation) In 2022 and 2023, with the help of BRVC’s Operations Management team, the Town of Waterford (TOW) awarded a total of $170,065.01 in grants to small businesses through its Small Business Grant Program, funded by the American Rescue Plan Act. Despite the program’s success, TOW lacked in-house support for marketing and content creation to effectively showcase its impact and position the Economic Development Commission (EDC) as a resource for the local business community. Our Approach BRVC’s Creative Strategy team provided comprehensive support to amplify the program’s success and elevate TOW’s branding as well as storytelling. Marketing Audit: Conducted a competitor analysis to refine TOW’s brand identity and identify successful elements of similar programs. Mini Marketing Campaign: Developed messaging, strategy, and key performance indicators to promote the program and align with TOW’s long-term branding goals. Content Creation: Produced 8 original social media posts, including captions and hashtags, along with a newsletter and press release highlighting the program’s achievements. Visual Branding: Designed and delivered a specific EDC logo to establish the commission as a trusted resource for the business community. Our Impact & Client Milestones Delivered high-quality, engaging content (videos, graphics, and written assets) shared on TOW’s website and social platforms, effectively showcasing the First Selectman and EDC’s impact on small businesses. Supported TOW in sharing grant recipients’ stories and highlighting the program’s success, building stronger connections with the local business community. Provided a ready-to-use press release template to spotlight the distribution of over $170k to small businesses. Positioned the EDC as a valuable resource through cohesive branding and storytelling, and a first-ever logo. With BRVC’s expertise, TOW successfully demonstrated the transformative impact of its grant program, enhanced its public visibility, and set the stage for long-term community engagement and support BRVC x TOW & EDC - NEWSLETTER - Small Business Grant Program Cohorts 1 and 2 (2022 - 2023) BRVC x TOW & EDC - NEWSLETTER - Small Business Grant Program Cohorts 1 and 2 (2022 - 2023)

6th Dimension Amplifying the Afrofuturism Festival’s Arts & Culture Impact Client Into the Afroverse Year 2023 Scope of Work Influencer Marketing, Public Relations Industry Non-Profit Here's the Stitch (aka Situation) From August 26 to October 28, 2023, the 6th Dimension Festival 2023 — the first multidimensional festival curated by Cultured AF — explored Afrofuturism through various media and perspectives, with a focus on arts & culture. The festival included a primary art exhibit (which opened on August 26, 2023), satellite events, and a Summit (held on October 14, 2023). To promote the festival as a whole and each individual event, and ultimately to contribute to ticket sales and attendance, BRVC recommended a PR campaign from July to October 2023, followed by the distribution of a press release. Our Approach Phase 1: Audit BRVC conducted a competitor coverage analysis and assessed past media coverage, along with the online representation of the brand. Phase 2: Strategic Communications Plan The plan was designed to introduce the 6th Dimension Festival, promote individual events, and highlight the festival’s peak event — the summit — to drive sales and attendance. The core narratives focused on Afrofuturism, the festival’s program, and creating activism. The goal was to secure an average of 2 earned media placements per month, based on findings from the audit. Phase 3: Implementation & Analysis BRVC executed media outreach targeting local tourism and news, national arts and culture outlets, BIPOC interests, and education and activism. Additionally, influencers and key industry leaders were engaged to help promote the festival. Our Impact & Client Milestones BRVC aimed for a minimum of 2 earned media placements (articles) per month, and the PR efforts greatly exceeded this goal: August 2023: With 58 pitches sent, BRVC achieved 44 press mentions, including 34 articles and 10 mentions on online event calendars. This resulted in 1,600% more articles than the goal (34 articles vs. 2) and 77.27% of all press mentions being articles. September 2023: In this month, 13 pitches were sent, resulting in 86 press mentions, 8 of which were articles. This marked a 300% increase over the goal of 2 articles (8 articles vs. 2). Of all press mentions, 9.30% were articles. October 2023: Continuing the momentum, 13 pitches led to 11 press mentions, 9 of which were articles. This represented a 350% increase over the goal of 2 articles (9 articles vs. 2). 81.82% of all press mentions were articles.

Town of Waterford Town of Waterford Takes Action Towards Supporting Small Businesses Impacted by the Pandemic, Launches Grant Program Client Town of Waterford Takes Action Towards Supporting Small Businesses Impacted by the Pandemic, Launches Grant Program Year 2022-2023 Scope of Work Project/Program Management | Administrative Assistance Industry Municipal Here's the Stitch (aka Situation) Using funds from the American Rescue Plan Act, the Town of Waterford wanted to develop and administer a Small Business and Assistance Program that would provide pandemic relief to small businesses. This was the first program directly supporting Waterford small businesses, and First Selectman Rob Brule along with the Economic Development Commission requested assistance. Our Approach We understood that facilitating a program that adequately supports the unique infrastructures, cultures and processes found within small business models requires many interconnected pieces. We took a well-rounded, innovative and customized approach to implementing operations management services that thoroughly assessed the specific needs of Waterford’s small businesses in order to: ensure the shared grant materials align with legal requirements grant information is clearly communicated and promoted to prospective applicants the application process is conducted as seamlessly and fairly as possible facilitate communication so that all relevant parties can be kept knowledgeable on awardees implement administrative support to upkeep maintenance and reporting Our Impact & Client Milestones Our Operations Management support enabled us to build the Town of Waterford's first Small Business program, from end-to-end and specifically: Ensure it followed federal/ARPA policy Facilitated community listening via a survey that gathered quantitative and qualitative data from over 50 small business owners, which was not only useful for the creation of the program but also for long-term use by the Town Curate and host a virtual round table discussion between Town leaders and small business impacted by the pandemic, to de-mystify any concerns about the application process Built a user-friendly submission process, which resulted in 9 complete applications Created a user-friendly application rubric for the EDC to award $78,500 in total funding to all 9 applicants As of January 2023, BRVC is working with the Town of Waterford to facilitate the second cohort for the program, with the remaining $105,000 ARPA funds.

TAPPING INTO MY SECRET SAUCE helped build confidence and let me know to just be myself because that’s what my audience will love the most. I enjoyed Brianna's course and was able to learn how to better understand my audience. Her course helped build confidence and let me know to just be myself because that’s what my audience loved the most. Her course was supportive and encouraging, I appreciated the group setting because it allowed me to listen and pick up from others because we all did things differently. Micha'Angelina Founder

Junior Achievement Unified Messaging and Strategic Engagement: Amplifying JAGFC’s Impact Across Stakeholders Client Junior Achievement Year 2024 Scope of Work Brand Messaging Development, Content Creation, Newsletter Creation Industry Non-Profit Here's the Stitch (aka Situation) Despite its undeniable positive impact, Junior Achievement of Greater Fairfield County (JAGFC) struggled to effectively articulate who the organization serves and how they are served. Staff and board members sought unified messaging to resonate with various stakeholders and clearly communicate JAGFC’s value. Our Approach From January to July 2024, BRVC applied a holistic brand growth strategy using marketing and communications expertise, with consultative support on operations management where needed, to position JAGFC as a go-to partner driving systemic change and empowering young people to build successful financial futures. This 3-step approach included: Audit: Analyzing current communications and identifying opportunities for improvement. Marketing & Communications Plan: Developing a strategic blueprint for stakeholder engagement and value articulation. Plan Implementation: Executing strategies with a focus on impactful messaging and targeted audience engagement. Our Impact & Client Milestones By implementing BRVC’s strategies, JAGFC successfully increased awareness, engagement, and clarity in its communications, empowering its mission to inspire and support youth in building brighter financial futures. 1. Clearer Messaging & Target Audience Profiles: Developed audience profiles to define who is served and created a messaging framework for how JAGFC supports them. Provided a strategic blueprint for driving awareness, interest, and support, enabling JAGFC to clearly communicate its value across multiple stakeholders. 2. Strategic Social Media Performance: LinkedIn: Launched a “Boundless Possibilities" newsletter to increase the reach of educator, donor and volunteer stakeholders. Produced content that achieved a 10.6% click-through rate (CTR), outperforming posts from the prior 30 days. Engagement rate averaged 17.2%, surpassing previous metrics. Videos and carousel posts generated the highest impressions, with authentic student spotlights performing particularly well. Insights revealed LinkedIn as the priority platform for reaching corporate partners, donors, and educators. Instagram/Facebook: Reels increased reach on Instagram, while original/repurposed content performed better on Facebook. Images on Facebook drove more engagement than videos, aligning with the platform’s follower demographics of donors, corporate partners, and educators (vs. students/youth). 3. Tactical Insights: Emphasized engaging content formats such as videos, carousels, and tagged posts to maximize impressions and engagement. Identified content types that resonate with specific platforms, ensuring tailored promotion efforts for optimal impact. View Newsletetter

Town of Waterford Town of Waterford Takes Action Towards Supporting Small Businesses Impacted by the Pandemic, Launches Grant Program Client Town of Waterford Takes Action Towards Supporting Small Businesses Impacted by the Pandemic, Launches Grant Program Year 2022-2023 Scope of Work Project/Program Management | Administrative Assistance Industry Municipal Here's the Stitch (aka Situation) Using funds from the American Rescue Plan Act, the Town of Waterford wanted to develop and administer a Small Business and Assistance Program that would provide pandemic relief to small businesses. This was the first program directly supporting Waterford small businesses, and First Selectman Rob Brule along with the Economic Development Commission requested assistance. Our Approach We understood that facilitating a program that adequately supports the unique infrastructures, cultures and processes found within small business models requires many interconnected pieces. We took a well-rounded, innovative and customized approach to implementing operations management services that thoroughly assessed the specific needs of Waterford’s small businesses in order to: ensure the shared grant materials align with legal requirements grant information is clearly communicated and promoted to prospective applicants the application process is conducted as seamlessly and fairly as possible facilitate communication so that all relevant parties can be kept knowledgeable on awardees implement administrative support to upkeep maintenance and reporting Our Impact & Client Milestones Our Operations Management support enabled us to build the Town of Waterford's first Small Business program, from end-to-end and specifically: Ensure it followed federal/ARPA policy Facilitated community listening via a survey that gathered quantitative and qualitative data from over 50 small business owners, which was not only useful for the creation of the program but also for long-term use by the Town Curate and host a virtual round table discussion between Town leaders and small business impacted by the pandemic, to de-mystify any concerns about the application process Built a user-friendly submission process, which resulted in 9 complete applications Created a user-friendly application rubric for the EDC to award $78,500 in total funding to all 9 applicants As of January 2023, BRVC is working with the Town of Waterford to facilitate the second cohort for the program, with the remaining $105,000 ARPA funds.

Town of Waterford Town of Waterford Takes Action Towards Supporting Small Businesses Impacted by the Pandemic, Launches Grant Program Client Town of Waterford Takes Action Towards Supporting Small Businesses Impacted by the Pandemic, Launches Grant Program Year 2022-2023 Scope of Work Project/Program Management | Administrative Assistance Industry Municipal Here's the Stitch (aka Situation) Using funds from the American Rescue Plan Act, the Town of Waterford wanted to develop and administer a Small Business and Assistance Program that would provide pandemic relief to small businesses. This was the first program directly supporting Waterford small businesses, and First Selectman Rob Brule along with the Economic Development Commission requested assistance. Our Approach We understood that facilitating a program that adequately supports the unique infrastructures, cultures and processes found within small business models requires many interconnected pieces. We took a well-rounded, innovative and customized approach to implementing operations management services that thoroughly assessed the specific needs of Waterford’s small businesses in order to: ensure the shared grant materials align with legal requirements grant information is clearly communicated and promoted to prospective applicants the application process is conducted as seamlessly and fairly as possible facilitate communication so that all relevant parties can be kept knowledgeable on awardees implement administrative support to upkeep maintenance and reporting Our Impact & Client Milestones Our Operations Management support enabled us to build the Town of Waterford's first Small Business program, from end-to-end and specifically: Ensure it followed federal/ARPA policy Facilitated community listening via a survey that gathered quantitative and qualitative data from over 50 small business owners, which was not only useful for the creation of the program but also for long-term use by the Town Curate and host a virtual round table discussion between Town leaders and small business impacted by the pandemic, to de-mystify any concerns about the application process Built a user-friendly submission process, which resulted in 9 complete applications Created a user-friendly application rubric for the EDC to award $78,500 in total funding to all 9 applicants As of January 2023, BRVC is working with the Town of Waterford to facilitate the second cohort for the program, with the remaining $105,000 ARPA funds.

First Boulevard Black-Owned Neobank First Boulevard and Terrence J Launch Financial Literacy Initiative For HBCU Student Client First Boulevard: Financial Literacy Initiative Year 2021 Scope of Work Brand Messaging Development, Public Relations Industry Start-Up, B2C Our Approach For this 1-month campaign, we knew it would be best to leverage Terrence J’s brand ambassadorship to bring awareness to First Boulevard’s mission—particularly among publications that cater to Black millennials, HBCUs and breaking news within the Black community. To maximize our efforts we firstly conducted a coverage audit on First Boulevard and Terrence J, analyzing stories within the past 365 in order to determine the best outlet to release an exclusive. Here's the Stitch (aka Situation) Black America has been underbanked, unbanked and underserved for centuries. First Boulevard empowers Black America to take control of their $1.4T+ in annual economic impact while also being fully inclusive and welcoming of all other communities. Specifically, First Boulevard Founders, Donald Hawkins and Asya Bradley, wanted to bring awareness to their Project Tassels campaign with actor, and media personality, Terrence J, who is their Strategic Advisor of Financial Education. Our Impact & Client Milestones In addition to writing and releasing a press release on the wire with the First Boulevard team, our tailored pitches resulted in 19 placements on Rolling Out, HBCU Buzz, BIN.com , Sheen Magazine, Afro Tech, Urban Magazine, Def Pen and Power 105.1, News One, HBCU Connect and more. (73% of coverage included backlinks diverting traffic to First Boulevard's website.) Although not selected as the final outlet to release the exclusive, our efforts did garner interest from The Breakfast Club. Additionally, despite scheduling conflicts which prevented the officiation of the interview, our efforts did garner interest from the Earn Your Leisure podcast. Our Impact & Client Milestones In addition to writing and releasing a press release on the wire with the First Boulevard team, our tailored pitches resulted in 19 placements on Rolling Out, HBCU Buzz, BIN.com , Sheen Magazine, Afro Tech, Urban Magazine, Def Pen and Power 105.1, News One, HBCU Connect and more. (73% of coverage included backlinks diverting traffic to First Boulevard's website.) Although not selected as the final outlet to release the exclusive, our efforts did garner interest from The Breakfast Club. Additionally, despite scheduling conflicts which prevented the officiation of the interview, our efforts did garner interest from the Earn Your Leisure podcast.

Junior Achievement Unified Messaging and Strategic Engagement: Amplifying JAGFC’s Impact Across Stakeholders Client Junior Achievement Year 2024 Scope of Work Brand Messaging Development, Content Creation, Newsletter Creation Industry Non-Profit Here's the Stitch (aka Situation) Despite its undeniable positive impact, Junior Achievement of Greater Fairfield County (JAGFC) struggled to effectively articulate who the organization serves and how they are served. Staff and board members sought unified messaging to resonate with various stakeholders and clearly communicate JAGFC’s value. Our Approach From January to July 2024, BRVC applied a holistic brand growth strategy using marketing and communications expertise, with consultative support on operations management where needed, to position JAGFC as a go-to partner driving systemic change and empowering young people to build successful financial futures. This 3-step approach included: Audit: Analyzing current communications and identifying opportunities for improvement. Marketing & Communications Plan: Developing a strategic blueprint for stakeholder engagement and value articulation. Plan Implementation: Executing strategies with a focus on impactful messaging and targeted audience engagement. Our Impact & Client Milestones By implementing BRVC’s strategies, JAGFC successfully increased awareness, engagement, and clarity in its communications, empowering its mission to inspire and support youth in building brighter financial futures. 1. Clearer Messaging & Target Audience Profiles: Developed audience profiles to define who is served and created a messaging framework for how JAGFC supports them. Provided a strategic blueprint for driving awareness, interest, and support, enabling JAGFC to clearly communicate its value across multiple stakeholders. 2. Strategic Social Media Performance: LinkedIn: Launched a “Boundless Possibilities" newsletter to increase the reach of educator, donor and volunteer stakeholders. Produced content that achieved a 10.6% click-through rate (CTR), outperforming posts from the prior 30 days. Engagement rate averaged 17.2%, surpassing previous metrics. Videos and carousel posts generated the highest impressions, with authentic student spotlights performing particularly well. Insights revealed LinkedIn as the priority platform for reaching corporate partners, donors, and educators. Instagram/Facebook: Reels increased reach on Instagram, while original/repurposed content performed better on Facebook. Images on Facebook drove more engagement than videos, aligning with the platform’s follower demographics of donors, corporate partners, and educators (vs. students/youth). 3. Tactical Insights: Emphasized engaging content formats such as videos, carousels, and tagged posts to maximize impressions and engagement. Identified content types that resonate with specific platforms, ensuring tailored promotion efforts for optimal impact. View Newsletetter