Alexi Paraschos Singer & Songwriter Pays Tribute to the Virtual Weddings of the Coronavirus Client Alexi Paraschos: Video Tribute to Virtual Weddings Year 2020 Scope of Work Brand Messaging Development, Public Relations Industry Entertainment Here's the Stitch (aka Situation) An album release during the beginning of the pandemic lockdown wasn't ideal, yet award-winning artist, Alexi Paraschos' music celebrated love in the midst of challenges. Called "blue-eyed soul for the 2ist century," Alexi Paraschos is an award-winning soul, R&B, and pop singer/songwriter based in Philadelphia. He is known for his smooth tenor voice paired with original, catchy melodies, which give him his unique and captivating sound. Inspired by a trip to his father's homeland of Greece in 2018, Alexi wanted to bring awareness to his project, "Love Odyssey" which pays homage to his Greek heritage, and his subsequent wedding engagement to his longtime partner. Our Approach In a 3-month "Love Odyssey" campaign we worked alongside influencer and social media marketing agency, DRTR Agency, to craft a compelling narrative that would not only make R&B fans aware of Alexi, but also listen to the album. To lead our strategy, we leveraged Alexi's existing accolades (i.e. awards, playing at SXSW Music Festival, and successfully kickstarting an East Coast Diner Tour) and notable album features (hip hop veteran, Jadakiss; Grammy-award winner, Chrisette Michele, Natalie Stewart from Floetry and more) to push the leading single, "Mine." Since the release was at the beginning of the pandemic lockdown which halted all performances, music videos and in-person opportunities to generate awareness, we suggested that Alexi (whose wedding was pushed back for the unforeseeable future), spotlight couples who had virtual weddings for the release of the single's video. Our Impact & Client Milestones In addition to a press release, our tailored pitches earned 7 placements on local, regional and national platforms (Estimated impressions: 38M+). 29% of coverage were music reviews, 57% were profiles or features highlighting Alexi's brand story The "Mine" music video featured 30 newlyweds representing sixteen states, six countries, and four continents. Notable media coverage: New York Times, Philadelphia Magazine, ThisIsRnB, and Soul Tracks. The story was also picked up by NECN (an NBC affiliate).

Swelly Small Town Artist Gains Buzz for The Release of His Single Featuring an Artist Signed to DJ Khaled Client Swelly: Single Release ft. Multi-Platinum Artist Year 2019 Scope of Work Brand Messaging Development, Public Relations Industry Entertainment Here's the Stitch (aka Situation) A CT artist embraces his humble beginnings, grit, and desire to uplift underrepresented individuals in order to reach new audiences via his single release, connecting with youth in his hometown of Willimantic, CT, and attending Super Bowl LIV weekend. A native of New York’s Washington Heights, independent artist, Swelly, developed a love of music and hip-hop culture from his artistic peers, as well as growing up in Dyckman. Swelly’s music is rooted in his coined saying, “Tryna Get Right” (TGR)—a motto which represents the daily perseverance, built from the rough upbringing he and his loved ones faced. Prior to working with us, his grounded mentality and non-stop hustle granted him the opportunity to share the stage with the likes of French Montana, Lil Durk, Young Ma, and Jim Jones; and earn over a total of 1,000,000 Youtube views on music videos. When Swelly landed a feature with DJ Khaled's We The Best Music Group label signee and multi-platinum artist, Flipp Dinero, he knew it was an opportunity to reach new fans and indoctrinate them into the TGR community. So we went to work: So we went to work: So we went to work: Our Approach To ensure we presented Swelly's relatable story in the most effective and authetnic way, our collaboration started with an audit of his existing brand presence online and production of an elecontric press kit as well as other pitchable materials. Since Swelly had a connection to his home state, New York, as well as Willimantic, Connecticut (a place he called his 2nd home), we launched a 6-month "Better Days" regional campaign that positioned him as a rising talent who uses music as a way to create a life that's better than his circumstances. To diversify the reach of Swelly's brand, we considered traditional and non-traditional visibility opportunities (i.e. Instagram takeovers, collaborating with community organizations and a celebratory event for the single) Our Impact & Client Milestones Within the first 3-months of our campaign, we secured 11 local and regionally recognized media placements (Estimated impressions: 1,776,188) 90% of the news coverage was earned media 55% of the news coverage introduced elements of Swelly's story to audiences via an interview or profile story (instead of only posting his song/music video) The "Better Days" music video premiered on WorldStarHipHop.com--which garnered over 1,000,000 views in less than 48 hours Notable media coverage: WTNH 8 (an ABC affiliate), ItsBizKit, CT Breakthrough, Hip-Hop Vibe, 107.7fm The Edge The WTNH 8 TV interview was shared on the outlet's Facebook page which garnered 858 shares, 333 likes, and 92 comments The increased brand awareness contributed to growth on Swelly's Instagram presence, specifically: 91k+ impressions 16.4k engagement 153 link clicks 57k+ reach Within the first 3-months of our campaign, we secured 11 local and regionally recognized media placements (Estimated impressions: 1,776,188) 90% of the news coverage was earned media 55% of the news coverage introduced elements of Swelly's story to audiences via an interview or profile story (instead of only posting his song/music video) The "Better Days" music video premiered on WorldStarHipHop.com--which garnered over 1,000,000 views in less than 48 hours Notable media coverage: WTNH 8 (an ABC affiliate), ItsBizKit, CT Breakthrough, Hip-Hop Vibe, 107.7fm The Edge The WTNH 8 TV interview was shared on the outlet's Facebook page which garnered 858 shares, 333 likes, and 92 comments The increased brand awareness contributed to growth on Swelly's Instagram presence, specifically: 91k+ impressions 16.4k engagement 153 link clicks 57k+ reach Additionally, we coordinated a collaboration with Windham Regional Community Council's Youth Investment program--which strives to guide youth toward productive interests, develop a sense of self efficacy and make responsible choices and positive contributions to the community. Swelly spent the day with 10+ teenagers, tending to a community garden. While there, he was able to share his experiences traveling back and forth to Willimantic, and pursue a music career despite adversity When Swelly signed to Roc Nation's independent distribution entity--Equity Distribution--a month into our collaboration, we leveraged the news to secure attendance at Super Bowl LIV weekend in Miami, Florida. While there, he attend Boom Cups' Celebrity Basketball game (affiliated acts: Floyd Mayweather, Tory Lanez, Swae Lee, Trey Songz, Dj Clue, Pop Smoke and more). He also attended Miami Super Bowl LIVExperience Rooftop Concert featuring national recording hip hop artist, Trina. By attending both events, we secured an estimated 42,754 from impressions. Notable media coverage: Round Two-The Show, Could Be You TV, Keturah The Host, Carmen Roxanne (work seen in Baller Alert, ONSITE TV and Unwritten Media) and Magazine Muzic.

Cheat Code Cheat Code Celebrates Black History Month By Promoting Financial Education and Delivering Free Stock Certificates to Children Client Cheat Code: Black History Month Campaign Year 2022 Scope of Work Brand Messaging Development, Public Relations Industry Start-Up Here's the Stitch (aka Situation) A cause through their non-profit branch, the NVST Foundation, the campaign aims to generate $100,000 in donations from donors who advocate for financial literacy among marginalized families, create early access to wealth in the form of 1000 Roblox stock certificates, and provide a stepping stone to youth. As seen on Yahoo News, Business Insider, MarketWatch and Earn Your Leisure, Cheat Code is a holistic investment and trading company offering software, courses, community and products that make financial education easy and generational wealth a possibility for marginalized communities. Launched in 2021 by co-founders and entrepreneurs, Francis Kway and Jehu Graham, Cheat Code provides beginner-friendly support that is active, affordable and accessible. Designed for traders of all experience levels, Cheat Code ALGO, Cheat Code Academy and the Cheat Code community of 17,000+ members equip communities of color to invest with ease and confidence. Committed to elevating disenfranchised communities through equitable access to financial education, Francis and Jehu wanted to fundraise $100,000 from donors who advocate for financial literacy among marginalized families, create early access to wealth in the form of 1000 Roblox stock certificates, and provide a stepping stone to youth—with the ultimate goal of interrupting deleterious cycles of poverty. Our Approach To ensure we best positioned Cheat Code's efforts and value in a way that was beginner-friendly, we conducted an audit of their existing online presence as well as a competitive coverage analsysis. Then, we used our findings to help rebrand messaging for the Cheat Code brand, including its products and non-profit entity--NVST Foundation. Finally, we used the messaging to help the Cheat Code update all pitchable assets, structure their Accessible Generational Wealth for Your Legacy campaign, and produce a press release. Our Impact & Client Milestones The distribution of our press release on the wire resulted in their campaign launch receiving coverage on 116 media platforms (Estimated impressions: 95 million), which included: 45 AP outlets Notable media coverage: Yahoo and Market Watch Our tailored pitches, resulted in 4 media placements (Estimated impressions: 657.76K). 25% of the coverage shared the brand's story (vs. solely its products or a mention)--which outperformed competitor coverage Notable media coverage: Sheen Magazine, Money Geek, and Media Feed

Future Link Optimizing Processes and Expanding Sustainable Impact for Future Link’s Career Coaching Program Client Future Link Year 2023-2024 Scope of Work Project Management, Systems Implementation, Administrative Assistance Industry Non-Profit Here's the Stitch (aka Situation) Future Link sought a program evaluation consultant to assess and provide recommendations on the structure, processes, metrics, and scaling plan for their Career Coaching Program (CCP). The goal was to increase students' college persistence rate, degree completion, and workforce training outcomes that lead to internships and job placements. With nearly 1 million followers, viral moments, and cultivated influence, Tina Turtle has reached a pivotal point in her brand journey, that involves solidifying her as a fashion and lifestyle content creator. Our Approach BRVC worked closely with Future Link to evaluate the program and create recommendations aimed at scaling the CCP. Our approach focused on improving efficiency, streamlining processes, and maintaining a human-centered approach while leveraging technology for scalability. Program Evaluation & Process Improvement: We reviewed the current program, focusing on the three-track structure, student life cycle, and career coach life cycle. Based on our analysis, we created three Standard Operating Procedure (SOP) Documents to standardize processes for the Career Planners, students, and staff. We also recommended automation to streamline tasks, improve efficiency, and maintain program effectiveness. Metrics Evaluation & Scaling Plan: We conducted market research to assess national benchmarks for career development programs, ensuring that Future Link was measuring the right data points. We also developed a scaling plan that outlined the steps needed to grow the program — including human, technical, and financial resources. Implementation & Automation: We implemented processes using Monday.com for tracking, reporting, and automation. This included designing workflows for all stages of the program and providing a clear, actionable plan for scaling and reporting to key stakeholders, such as the Future Link board and the ECMC Foundation. Our Impact & Client Milestones BRVC helped Future Link build a scalable framework for their CCP, focusing on process improvement, resource development, and data-driven strategies to ensure sustainable growth: Scaling Plan Development: We created a roadmap to expand CCP by focusing on human, technical, and financial strategies. The plan set clear goals to increase student reach to 175 students and secure 65 internships by 2024. We also identified key metrics for success, including graduation rates and financial stability. Process Improvement & Automation: Streamlined SOPs and integrated Monday.com for tracking and automating workflows. This improved efficiency, reduced administrative tasks, and supported the scaling of the program without compromising its personalized approach. Resource Creation: Developed 41 resources, including templates, tutorials, and guides, to aid in program execution and staff onboarding, empowering Future Link to grow while maintaining consistency. Data-Driven Strategy: We aligned the scaling efforts with measurable metrics, ensuring continuous improvement and positioning Future Link for future funding opportunities with detailed reports for stakeholders like the Future Link board and the ECMC Foundation.

Cheat Code Cheat Code Celebrates Black History Month By Promoting Financial Education and Delivering Free Stock Certificates to Children Client Cheat Code: Black History Month Campaign Year 2022 Scope of Work Brand Messaging Development, Public Relations Industry Start-Up Here's the Stitch (aka Situation) A cause through their non-profit branch, the NVST Foundation, the campaign aims to generate $100,000 in donations from donors who advocate for financial literacy among marginalized families, create early access to wealth in the form of 1000 Roblox stock certificates, and provide a stepping stone to youth. As seen on Yahoo News, Business Insider, MarketWatch and Earn Your Leisure, Cheat Code is a holistic investment and trading company offering software, courses, community and products that make financial education easy and generational wealth a possibility for marginalized communities. Launched in 2021 by co-founders and entrepreneurs, Francis Kway and Jehu Graham, Cheat Code provides beginner-friendly support that is active, affordable and accessible. Designed for traders of all experience levels, Cheat Code ALGO, Cheat Code Academy and the Cheat Code community of 17,000+ members equip communities of color to invest with ease and confidence. Committed to elevating disenfranchised communities through equitable access to financial education, Francis and Jehu wanted to fundraise $100,000 from donors who advocate for financial literacy among marginalized families, create early access to wealth in the form of 1000 Roblox stock certificates, and provide a stepping stone to youth—with the ultimate goal of interrupting deleterious cycles of poverty. Our Approach To ensure we best positioned Cheat Code's efforts and value in a way that was beginner-friendly, we conducted an audit of their existing online presence as well as a competitive coverage analsysis. Then, we used our findings to help rebrand messaging for the Cheat Code brand, including its products and non-profit entity--NVST Foundation. Finally, we used the messaging to help the Cheat Code update all pitchable assets, structure their Accessible Generational Wealth for Your Legacy campaign, and produce a press release. Our Impact & Client Milestones The distribution of our press release on the wire resulted in their campaign launch receiving coverage on 116 media platforms (Estimated impressions: 95 million), which included: 45 AP outlets Notable media coverage: Yahoo and Market Watch Our tailored pitches, resulted in 4 media placements (Estimated impressions: 657.76K). 25% of the coverage shared the brand's story (vs. solely its products or a mention)--which outperformed competitor coverage Notable media coverage: Sheen Magazine, Money Geek, and Media Feed

Town of Waterford Showcasing Grant Impact and Establishing the Economic Development Commission’s Presence Client Town of Waterford: Establishing the EDC's Presence Year 2023 Scope of Work Brand Identity, Brand Messaging Development, Content Creation, Newsletter Creation Industry Municipal Here's the Stitch (aka Situation) In 2022 and 2023, with the help of BRVC’s Operations Management team, the Town of Waterford (TOW) awarded a total of $170,065.01 in grants to small businesses through its Small Business Grant Program, funded by the American Rescue Plan Act. Despite the program’s success, TOW lacked in-house support for marketing and content creation to effectively showcase its impact and position the Economic Development Commission (EDC) as a resource for the local business community. Our Approach BRVC’s Creative Strategy team provided comprehensive support to amplify the program’s success and elevate TOW’s branding as well as storytelling. Marketing Audit: Conducted a competitor analysis to refine TOW’s brand identity and identify successful elements of similar programs. Mini Marketing Campaign: Developed messaging, strategy, and key performance indicators to promote the program and align with TOW’s long-term branding goals. Content Creation: Produced 8 original social media posts, including captions and hashtags, along with a newsletter and press release highlighting the program’s achievements. Visual Branding: Designed and delivered a specific EDC logo to establish the commission as a trusted resource for the business community. Our Impact & Client Milestones Delivered high-quality, engaging content (videos, graphics, and written assets) shared on TOW’s website and social platforms, effectively showcasing the First Selectman and EDC’s impact on small businesses. Supported TOW in sharing grant recipients’ stories and highlighting the program’s success, building stronger connections with the local business community. Provided a ready-to-use press release template to spotlight the distribution of over $170k to small businesses. Positioned the EDC as a valuable resource through cohesive branding and storytelling, and a first-ever logo. With BRVC’s expertise, TOW successfully demonstrated the transformative impact of its grant program, enhanced its public visibility, and set the stage for long-term community engagement and support BRVC x TOW & EDC - NEWSLETTER - Small Business Grant Program Cohorts 1 and 2 (2022 - 2023) BRVC x TOW & EDC - NEWSLETTER - Small Business Grant Program Cohorts 1 and 2 (2022 - 2023)

Town of Waterford Town of Waterford Takes Action Towards Supporting Small Businesses Impacted by the Pandemic, Launches Grant Program Client Town of Waterford Takes Action Towards Supporting Small Businesses Impacted by the Pandemic, Launches Grant Program Year 2022-2023 Scope of Work Project/Program Management | Administrative Assistance Industry Municipal Here's the Stitch (aka Situation) Using funds from the American Rescue Plan Act, the Town of Waterford wanted to develop and administer a Small Business and Assistance Program that would provide pandemic relief to small businesses. This was the first program directly supporting Waterford small businesses, and First Selectman Rob Brule along with the Economic Development Commission requested assistance. Our Approach We understood that facilitating a program that adequately supports the unique infrastructures, cultures and processes found within small business models requires many interconnected pieces. We took a well-rounded, innovative and customized approach to implementing operations management services that thoroughly assessed the specific needs of Waterford’s small businesses in order to: ensure the shared grant materials align with legal requirements grant information is clearly communicated and promoted to prospective applicants the application process is conducted as seamlessly and fairly as possible facilitate communication so that all relevant parties can be kept knowledgeable on awardees implement administrative support to upkeep maintenance and reporting Our Impact & Client Milestones Our Operations Management support enabled us to build the Town of Waterford's first Small Business program, from end-to-end and specifically: Ensure it followed federal/ARPA policy Facilitated community listening via a survey that gathered quantitative and qualitative data from over 50 small business owners, which was not only useful for the creation of the program but also for long-term use by the Town Curate and host a virtual round table discussion between Town leaders and small business impacted by the pandemic, to de-mystify any concerns about the application process Built a user-friendly submission process, which resulted in 9 complete applications Created a user-friendly application rubric for the EDC to award $78,500 in total funding to all 9 applicants As of January 2023, BRVC is working with the Town of Waterford to facilitate the second cohort for the program, with the remaining $105,000 ARPA funds.

Cheryl Grace Changing The Narrative: Former Corporate SVP Turns Full-Time CEO of Her Own Company Client Cheryl Grace: Corporate SVP to Full-Time CEO Year 2022 Scope of Work Brand Messaging Development, Public Relations, Speaking Engagements Industry Lifestyle Here's the Stitch (aka Situation) After working over 25+ years in corporate America, this highly sought-after speaker and corporate pioneer took a leap of faith - and transformed her side-hustle into a full-time executive lifestyle firm--which is committed to coaching women on how to be their best multi-dimensional selves. Transitioning from a 25+ global corporate career to full-time entrepreneurship is no easy feat--espeially when you're mainly known for your work and (huge) accomplishments in the c-suite. (Cheryl Grace enters the chat.) But the challenge was no match for Cheryl Grace. After transforming corporate reputations and changing the way consumers and decision-makers valued Black America's spending power and corporate influence, she decided to commit, what she calls her "Career 2.0," to transforming individuals to next level advancement at work, in love and at home. Unapologetic about living a fabulous life and her journey to get there, Cheryl left corporate America behind in April 1, 2021 to level up Powerful Penny LLC (a side-hustle she began in 2017)--and she was eager to share her new narrative. Our Approach While being mindful of the sensitivities of this transition, we started our collaboration with a brand audit and strategy to ensure Cheryl's messaging as well as identity factors were updated to best show why her shift was an example of how corporate women can reclaim their power and live a fabulous life. Then, we used our leading strategy to kick off a 9-month"From C-Suite to Corporate Coach" campaign which targeted visibility opportunities via traditional media, speaking engagements and strategic alliance. Our outreach began local, and gradually expanded to national platforms. Having set the foundation of Powerful Penny's brand awareness, we implemented a follow-up 5-month "Continuing the Fabulosity with Intentionality" campaign in 2022 to solidfy Cheryl's brand as a valuable contributor as an executive lifestyle coach for individuals as well as corporations; and complement her owned media platform (Level Up with Grace LinkedIn newsletter) Our Impact & Client Milestones Two months into BRVC's collaboration with Cheryl, we met our media goals by 66% (with 75% of coverage being national and internationally recognized) and our speaking engagement goals by 50%. Over our 14-month collaboration, out of the 46 placements earned (Estimated 2B+ impressions): 3 were TV interviews where Cheryl promoted products live, as well as her online store (Cheryl's Shop of Fabulosity) where she sells work and love products, courses, workshops and bootcamps Coverage included traditional and non-traditional online, print and broadcast platforms 52% of the coverage included backlinks to Cheryl's platforms, 38% generated direct traffic 1 resulted in Cheryl writing bylines where her executive lifestyle expertise was consistently exposed to women 40 - 65 years old, who reside in the U.S., U.K., Italy and Australia Notable outlets include: Essence, Yahoo, Sheen Magazine, Authority Magazine, Thrive Global, Well + Good, Daytime Chicago, Hustle & Soul, xoNecole, The Sisaundria Show, and Crunchy Tales. 5 months since our campaign ended, our efforts resulted in coverage on the She Ventures Podcast and Today. Out of the speaking engagements and strategic alliances secured: 1 resulted in Cheryl receiving a 2022 Entrepreneurship Innovator Award 1 resulted in Cheryl being a Main Stage speaker at 2021 Black Women's Expo, where provided on the spot executive coaching to 4 attendees; and she also had a booth to sell her products all weekend 1 resulted in Cheryl being a panelist and love workshop facilitator at 2022 Essence Fest Here's the Stitch (aka Situation) After working over 25+ years in corporate America, this highly sought-after speaker and corporate pioneer took a leap of faith - and transformed her side-hustle into a full-time executive lifestyle firm--which is committed to coaching women on how to be their best multi-dimensional selves. Transitioning from a 25+ global corporate career to full-time entrepreneurship is no easy feat--espeially when you're mainly known for your work and (huge) accomplishments in the c-suite. (Cheryl Grace enters the chat.) But the challenge was no match for Cheryl Grace. After transforming corporate reputations and changing the way consumers and decision-makers valued Black America's spending power and corporate influence, she decided to commit, what she calls her "Career 2.0," to transforming individuals to next level advancement at work, in love and at home. Unapologetic about living a fabulous life and her journey to get there, Cheryl left corporate America behind in April 1, 2021 to level up Powerful Penny LLC (a side-hustle she began in 2017)--and she was eager to share her new narrative.

City of Bridgeport Driving Community Engagement for Equity in Procurement Client City of Bridgeport Year 2024 Scope of Work Content Creation, Public Relations Industry Municipal Here's the Stitch (aka Situation) The City of Bridgeport, in partnership with Griffin & Strong, P.C. (GS), conducted a Disparity Study to examine potential disparities in municipal procurement based on race and gender. GS sought BRVC’s support to drive local community engagement and public relations efforts to raise awareness of the study and maximize attendance at English- and Spanish-speaking Informational Meetings and Public Hearings. Our Approach BRVC implemented a strategic outreach and public relations plan to promote the Disparity Study and encourage community participation. Key initiatives included: Community Outreach & PR Planning: Created pre-event plans tailored to English- and Spanish-speaking audiences for both the Informational Meetings (September 10–11, 2024) and Public Hearings (November 20–21, 2024). Collaborated with GS and Bridgeport’s Small Minority Business Enterprise office to identify and engage target organizations, networks, and individuals through databases, research, and personal connections. Marketing Collateral Development: Designed transformative English-language flyers for both the Informational Meetings and Public Hearings to connect with the community. Drafted and launched press releases via Cision’s PRWeb, reaching up to 133 media platforms. Distributed press releases directly to local outlets, including CT Post, News 12, Channel 8, Hartford Courant, Patch - Bridgeport, and event platforms like AllEvents.in. Strategic Online Promotion: Secured calendar placements on local platforms like CT Post, Patch, and others to maximize visibility. Adapted outreach for Public Hearings to target construction-related professionals and service providers for broader participation. Our Impact & Client Milestones BRVC’s strategic outreach and public relations efforts successfully amplified community awareness and engagement for the City of Bridgeport’s Disparity Study, resulting in the following impactful outcomes: Increased Visibility: Press releases reached a potential audience of up to 3.8 million, with 260 placements across both events and numerous clicks driving interest. Secured online calendar placements on prominent platforms like CT Post, Patch - Bridgeport, and AllEvents.in, generating thousands of local impressions. Community Engagement: For the Informational Meetings, 83% of contacted organizations responded, with 33% sharing event details through newsletters and e-blasts. Notable participants included Colorful Bridgeport, Connecticut Construction Industries Association (CCIA) + CCIA Divisions/Associated General Contractors of CT, and ABC Connecticut (Associated Builders and Contractors of CT), demonstrating strong community collaboration. Public Hearings maintained participation, with key organizations like the Hispanic Chamber of Commerce, Bridgeport Regional Business Council, and others amplifying outreach efforts and engaging diverse community members. Event Attendance: Recognizable attendees included influential community members and representatives from targeted sectors, particularly construction-related industries, as outreach efforts shifted to better align with audience demographics.

Alexi Paraschos Singer & Songwriter Pays Tribute to the Virtual Weddings of the Coronavirus Client Alexi Paraschos: Video Tribute to Virtual Weddings Year 2020 Scope of Work Brand Messaging Development, Public Relations Industry Entertainment Here's the Stitch (aka Situation) An album release during the beginning of the pandemic lockdown wasn't ideal, yet award-winning artist, Alexi Paraschos' music celebrated love in the midst of challenges. Called "blue-eyed soul for the 2ist century," Alexi Paraschos is an award-winning soul, R&B, and pop singer/songwriter based in Philadelphia. He is known for his smooth tenor voice paired with original, catchy melodies, which give him his unique and captivating sound. Inspired by a trip to his father's homeland of Greece in 2018, Alexi wanted to bring awareness to his project, "Love Odyssey" which pays homage to his Greek heritage, and his subsequent wedding engagement to his longtime partner. Our Approach In a 3-month "Love Odyssey" campaign we worked alongside influencer and social media marketing agency, DRTR Agency, to craft a compelling narrative that would not only make R&B fans aware of Alexi, but also listen to the album. To lead our strategy, we leveraged Alexi's existing accolades (i.e. awards, playing at SXSW Music Festival, and successfully kickstarting an East Coast Diner Tour) and notable album features (hip hop veteran, Jadakiss; Grammy-award winner, Chrisette Michele, Natalie Stewart from Floetry and more) to push the leading single, "Mine." Since the release was at the beginning of the pandemic lockdown which halted all performances, music videos and in-person opportunities to generate awareness, we suggested that Alexi (whose wedding was pushed back for the unforeseeable future), spotlight couples who had virtual weddings for the release of the single's video. Our Impact & Client Milestones In addition to a press release, our tailored pitches earned 7 placements on local, regional and national platforms (Estimated impressions: 38M+). 29% of coverage were music reviews, 57% were profiles or features highlighting Alexi's brand story The "Mine" music video featured 30 newlyweds representing sixteen states, six countries, and four continents. Notable media coverage: New York Times, Philadelphia Magazine, ThisIsRnB, and Soul Tracks. The story was also picked up by NECN (an NBC affiliate).

Cheat Code Cheat Code Celebrates Black History Month By Promoting Financial Education and Delivering Free Stock Certificates to Children Client Cheat Code: Black History Month Campaign Year 2022 Scope of Work Brand Messaging Development, Public Relations Industry Start-Up Here's the Stitch (aka Situation) A cause through their non-profit branch, the NVST Foundation, the campaign aims to generate $100,000 in donations from donors who advocate for financial literacy among marginalized families, create early access to wealth in the form of 1000 Roblox stock certificates, and provide a stepping stone to youth. As seen on Yahoo News, Business Insider, MarketWatch and Earn Your Leisure, Cheat Code is a holistic investment and trading company offering software, courses, community and products that make financial education easy and generational wealth a possibility for marginalized communities. Launched in 2021 by co-founders and entrepreneurs, Francis Kway and Jehu Graham, Cheat Code provides beginner-friendly support that is active, affordable and accessible. Designed for traders of all experience levels, Cheat Code ALGO, Cheat Code Academy and the Cheat Code community of 17,000+ members equip communities of color to invest with ease and confidence. Committed to elevating disenfranchised communities through equitable access to financial education, Francis and Jehu wanted to fundraise $100,000 from donors who advocate for financial literacy among marginalized families, create early access to wealth in the form of 1000 Roblox stock certificates, and provide a stepping stone to youth—with the ultimate goal of interrupting deleterious cycles of poverty. Our Approach To ensure we best positioned Cheat Code's efforts and value in a way that was beginner-friendly, we conducted an audit of their existing online presence as well as a competitive coverage analsysis. Then, we used our findings to help rebrand messaging for the Cheat Code brand, including its products and non-profit entity--NVST Foundation. Finally, we used the messaging to help the Cheat Code update all pitchable assets, structure their Accessible Generational Wealth for Your Legacy campaign, and produce a press release. Our Impact & Client Milestones The distribution of our press release on the wire resulted in their campaign launch receiving coverage on 116 media platforms (Estimated impressions: 95 million), which included: 45 AP outlets Notable media coverage: Yahoo and Market Watch Our tailored pitches, resulted in 4 media placements (Estimated impressions: 657.76K). 25% of the coverage shared the brand's story (vs. solely its products or a mention)--which outperformed competitor coverage Notable media coverage: Sheen Magazine, Money Geek, and Media Feed

Call Me Ace Independent Billboard-Charting Artist Uses Music to Call Out Racial Injustice, Burn Out & Work-Life Balance Client Call Me Ace: Music with a Cause Year 2019 Scope of Work Brand Messaging Development, Public Relations Industry Entertainment Here's the Stitch (aka Situation) Determined to use his music and professional knowledge as a gateway to connect with disenfranchised communities, Call Me Ace encourages his supporters to live a rich life, not just a life full of riches through timely music releases. Call Me Ace is an independent hip-hop artist, millennial professional and creative tech entrepreneur, whose debut album, Airplane Mode, hit #3 on the iTunes Top 40 US Hip-Hop Album Chart as well as #50 on the Billboard R&B/Hip-Hop Album Sales chart. Determined to elevate the buzz he created on his own, Ace desired brand awareness ahead of the release of his second EP, Working From Home. Our Approach To kick-off our 12-month campaign, we audited Ace's online presence, conducted a competitive coverage analysis to identify unique narratives and updated/created all pitchable assets. Our strategic communications and marketing strategy aimed to gain local, regional & national publicity via blogs, podcasts, digital, Print & unconventional publications; as well as be mindful of appearances and strategic partnerships. Based on our market research, there was an opportunity to not only leverage Ace's artistic achievements, but also frame narratives around his millennial perspectives on business and lifestyle topics. Additionally, as we the unforseen pandemic occured, Ace released Working From Home: Extended which elaborated on news topics like burnout, work-life balance and social justice. We worked with Ace to use the EP's pre-orders as well as Google’s gift-matching program to raise $10,000+ for Faith In Action’s Live Free campaign to end social injustice. Our Impact & Client Milestones Within the first month of pitching the "Working From Home" campaign, we secured an exclusive with Earmilk--a nationally recognized music publication--for the "Gold Cuffs" single, which contributed to the first 1,000 Youtube views. The month the EP dropped, we wrote and distributed a press release which got picked up by 228 platforms, totalling an estimate of 11M+ impressions. In the following months we garnered a total of 61 placements, totalling an estimate of 419m+ impressions. At the end of the 12-months, our efforts were complemented by Ace's songs "5:15am" and "No Assistance" getting added to the NBA 2K21 Next Gen Gaming Experience (featuring songs from 2 Chainz, Lil Wayne, CHIKA, Pop Smoke, Tame Impala, Drae Harris, The Weeknd, JID, Jack Harlow, Juice WRLD and More) Notable media coverage: FOX Soul, Afro Tech, Blk Creatives’ Twitter-chat summit: FEARS, Medium, Urban Magazine, Live with DJ A-Rod, Sheen Magazine, LA On Lock, Global Money World, Central Sauce and more. In 12-months, we were able to produce 4x more media coverage for his brand, compared to the year prior to working with us. After the first year of working together, we continued our collaboration for another 12 months to continuing raising brand awareness--particularly for his project "Out of Office." Our PR support resulted in: 37 placements (Estimated impressions: 3B+) Notable coverage: HipHop Dx, KAZI Magazine, Def Pen, Hype Magazine, Audiomack (playlist), xoNecole, Sheen Magazine, Pie Radio UK, Travel Noire, Digital Journal and more. Invites sent to selected media to attend a virtual listening party (which had 100+ attendees, including a journalist from Hip Hop Since 1987) Being a semi-finalist for BET's #BETAmplified contest A press release announcing Ace's collaboration with the Ford Mustang