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#BRVCClient Highlight | Lachers Reese

June 14, 2017

Meet #BRVCClient: Lachers Reese!

 

Lachers is a professional and gifted hairstylist that thrives off of rejuvenating the morale of her clients through confident-boosting hairstyles. 

"Blind to the hair stereotypes that are associated with certain age groups and ethnicities, Reese firmly believes 'Hair is hair' and therefore uses her diversified skills to recognize, understand, and reflect the care demanded by different textures. By providing her clients with helpful hair tips, Reese’s signature blow-outs and custom-couture looks are long lasting, authentic, and uniquely-fitting to each client."

 

When she came to BRVC, she had the vision to open her own salon, create a memorable brand that extends beyond physical beauty and allocate more time to her personal endeavor of becoming a missionary. We immediately gravitated towards Lachers' humble and genuine, warm-spirit and the passion she had towards her goals. Also, with over twenty plus years in the industry and having worked with some of your favorite stars, we felt honored and excited to help Lachers solidify the foundation of her legacy.

 

Since the birth of our relationship with Lachers in May of 2016, she has  opened Lachers Hair By Demand salon in Black Rock, CT--which continues to grow its clientele daily. She also began recruiting a strong salon team; hosted a class featuring internationally recognized beauty company--Davines. Currently, she is preparing to launch her website while exploring future opportunities that relate to causes that benefit women and children.

 

See below for a glimpse of some of BRVC's implemented tactics to improve the efficiency, effectiveness and presence of the Lachers Reese brand. 

 

...and best believe, the work doesn't stop there! Thank you Lachers for trusting BRVC with your vision--cheers to what's to come! 

 

Branding

  • Create brand messaging/language 

  • Establish tagline 

  • Create copy for salon processes and website

  • Strategic planning

  • Website copy

 

Marketing

  • Conduct social media audit and provide recommendations

  • Increase social media followers and organic engagement (Instagram and Facebook)

  • Create and distribute newsletter to clientele 

  • Conduct website audit and provide recommendations

  • Coordinate with web developer to revamp website 

  • Create promo flyers 

  • Conduct competitor analysis 

  • Help brainstorm salon deals

 

Public Relations 

  • Identify competitor trends in media coverage 

  • Identify bloggers for prospective influencer

    programs and salon events 

  • Create media lists for outreach 

  • Create press kit 

 

Administrative Services

  • Interview potential employees to join the Lachers Reese team 

  • Manage job listings 

  • On-site receptionist (occassionally)

Bar Refaeli attends 2014 Leather and Laces party in NYC; Hair by Lachers Reese

Lachers Reese catching a flick with CEO of Davines, Anthony Molet and established hairstylist/Master Session Ambassador, Joseph DiMagggio

 

Kim Fields appears on on WWHL Live on Bravo TV; Hair by Lachers Reese

 

 

 

 

 

 

 

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