Digital Events Aren't Going Away In 2021
- Brianna Regine Walston - CEO & Founder of BRVC
- May 31, 2021
- 2 min read
In a time of limited in-person connection, we're privileged to live in the digital age. Think about it...You can form and nurture communities from the comfort and safety of your own homes.
Though it seems the world is opening up, we think business owners and creatives should still keep digital events in their brand strategy.
Digital events help you expand your brand, connect with your peers and customers, and provide guidance to those following in your footsteps. Once repurposed, they can also help with your social media content creation.
As a business owner or creative you can:
🤯 Use a webinar to attract prospective buyers.
🤯 Host a virtual album, film, or book release.
🤯 Create an exclusive group coaching or networking opportunity for your target audience.
🤯 Share value on the platforms your target audience engages with the most.
🤯 Network with others in your industry.
🤯 Use your personal brand as a way to increase your likability, and trust among consumers (if they like you, they'll buy what you sell!)
🤯 Train and provide valuable mentorship to aspiring business professionals & creatives.
Adding digital events to your marketing strategy can result in revenue in the long run. Creating an opportunity to get in front of people allows your brand to be discoverable. When you're discoverable consistently AND have value, consumers will trust you, advocate for you, and buy from you.
CHECK OUT THESE INDUSTRY TRENDS
What exactly were the effects of the pandemic on the event industry?
Instagram's 'Rooms' feature will rival Clubhouse---allowing you to speak to 50 people at once for free.
What are the benefits of hosting a digital event and what are the effects on your business?
How do you run a successful digital event? (Read The Article.)
OUR EXPERIENCE WITH DIGITAL EVENTS
Digital events don't have to be long, scary, conferences!
They can be Twitter Spaces, Clubhouse rooms, or an Instagram Live series.
Our IG Live series, #RealPeopleRealBrands, was born out of a need to connect with our audience during a time of limited connection. We wanted to help business owners with their problems, give them a platform to speak to potential customers, AND grow their network of like-minded individuals.
Our Results From Launching The Series:
🎯 We've increased our following and our network.
🎯 We've been able to repurpose the content into podcast episodes and social media content.
🎯 We've helped members of our target audience with problem points in their businesses.
🎯 We created a spinoff, panel series exclusively for BRVC Alliance Network members
Our success with #RealPeopleRealBrands is a testament to the usefulness of digital events.
Commenti