How To: Create Holiday Content For Your Business
Have you ever considered incorporating holidays into your content strategy? You should. For starters, people are more likely to spend money during a holiday season (even the made-up social media holidays!)`
Celebrating a holiday can serve as an expression of your brand's values and community involvement.
There are a variety of ways your brand can intentionally incorporate holidays into its social media strategy. Check out the tips below:
Don’t sleep--Facebook is still one of the leading platforms in terms of engaged users. Facebook is great for engaging with niched down communities. If your community is family-friendly try posting DIY crafts for kids. If your community is filled with fellow business owners, try sharing a lead magnet idea or a sale.
Here are some Facebook content ideas 👇:
- Discounts or sales
- DIY crafts
- Curated playlist or watchlist
- Costume contests
- Safety checklists for families
- Live videos of crafts or gift wrapping
Instagram works best with photos and video content. Regardless of your community, you’re going to want to create a quality visual component for your posts.
Here are some Instagram content ideas 👇:
- Costume contests with a branded hashtag
- Curated playlists and watchlists
- Video content for cooking holiday meals or making or holiday crafts
- Themed sales promotion
- IGTV videos about gift ideas (using some of your products or services)
As a millennial agency, we thought it best to create #SpookyStream, a curated list of Halloween movies on streaming platforms.
Pinterest serves as a traffic directing search engine. Use the search feature to test keywords
and get inspiration. Then create content that best suits your audience's searches.
Here are some Pinterest content ideas 👇:
- Downloadable freebies
- DIY crafts
- Gift ideas
- Blog posts
- Playlists and watchlists
- Content templates
- Coloring pages
- Content creation guides
Now more than ever, consumers want to see the values of the brands they support. Celebrate the holidays and express your values with these content tips!
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