How To: Create Holiday Content For Your Business

Have you ever considered incorporating holidays into your content strategy? You should. For starters, people are more likely to spend money during a holiday season (even the made-up social media holidays!)`


Celebrating a holiday can serve as an expression of your brand's values and community involvement.


There are a variety of ways your brand can intentionally incorporate holidays into its social media strategy. Check out the tips below:



FACEBOOK


Don’t sleep--Facebook is still one of the leading platforms in terms of engaged users. Facebook is great for engaging with niched down communities. If your community is family-friendly try posting DIY crafts for kids. If your community is filled with fellow business owners, try sharing a lead magnet idea or a sale.


Here are some Facebook content ideas 👇:


- Discounts or sales

- DIY crafts

- Curated playlist or watchlist

- Costume contests

- Safety checklists for families

- Live videos of crafts or gift wrapping


Check Out This Article From Vertical Response For More Tips


INSTAGRAM


Instagram works best with photos and video content. Regardless of your community, you’re going to want to create a quality visual component for your posts.


Here are some Instagram content ideas 👇:


- Costume contests with a branded hashtag

- Curated playlists and watchlists

- Video content for cooking holiday meals or making or holiday crafts

- Themed sales promotion

- IGTV videos about gift ideas (using some of your products or services)


As a millennial agency, we thought it best to create #SpookyStream, a curated list of Halloween movies on streaming platforms.







Check Out This Blog From Metrilo For Tips


PINTEREST


Pinterest serves as a traffic directing search engine. Use the search feature to test keywords

and get inspiration. Then create content that best suits your audience's searches.


Here are some Pinterest content ideas 👇:


- Downloadable freebies

- DIY crafts

- Gift ideas

- Recipes

- Blog posts

- Playlists and watchlists

- Content templates

- Coloring pages

- Content creation guides


Now more than ever, consumers want to see the values of the brands they support. Celebrate the holidays and express your values with these content tips!

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