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LACHERS REESE HONES BRAND IDENTITY & OPERATIONS

Goal & Objectives

  • Update and launch website

  • Create and promote event packages for weddings, event planners, bar & bat mitzvahs, entertainment companies, etc

  • Create and implement marketing/public relations plan that increases client relationships, workshops and strategic partnerships

  • Find opportunities to maximize staff, and overall growth in customers

BRVC Approach 

To prepare the Lachers Reese brand for the benefits of an aggressive integrated PR/Marketing Strategy & Communications plan, BRVC's collaboration focused on brand development, digital marketing consulting, operations consulting, creative services & preliminary public relations support.  

Impactful Results & Milestones  

  • Updated website for discoverability, brand identity and consistency purposes. Updates included: biography, images, online booking, special occasion bookings and newsletter subscriptions. The updated website generated incoming inquiries from potential clients (a nearly 50% monthly increase from 2017-2018) 

  • Developed messaging & graphics for brochures, which highlighted special occasion bookings

  • Generated list of state-wide venues, event planners & entertainment/performing arts companies to prepare for an aggressive promotional campaign 

  • Brainstormed & created a brand ambassador/influencer program to connect with local influencers

  • Grew salon team to include assistant, receptionist and another stylist that aligns with updated brand goals and company infrastructure

  • Ongoing support:

    • Lead operations management 

    • Develop internal processes 

    • Improve company culture 

    • Host staff meetings

    • Brainstorm salon specials 

    • Improve external communication processes

...& more

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BRVC Services Provided

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BRANDING

  • Brand Audit

  • Brand Strategy & Communications Plan

  • Brand Messaging & Positioning

  • Website Ideation & Consulting

​

DIGITAL MARKETING

  • Social Media Consulting

  • Content Production 

  • Influencer Marketing (preliminary)

  • Campaign Development (preliminary)

​

PUBLIC RELATIONS

  • PR Audit

  • Integrated PR/Marketing Strategy (preliminary)

  • Membership & Ambassador Program Development (preliminary)

​

OPERATIONS & CONSULTING

  • Organization and Internal Processes & Productivity Coaching

  • Internal Communications & Development of Company Policy 

  • Contract & Document Templates

  • Team Development 

​

CREATIVE SERVICES

  • Website Design

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