Swelly Small Town Artist Gains Buzz for The Release of His Single Featuring an Artist Signed to DJ Khaled Client Swelly: Single Release ft. Multi-Platinum Artist Year 2019 Scope of Work Brand Messaging Development, Public Relations Industry Entertainment Here's the Stitch (aka Situation) A CT artist embraces his humble beginnings, grit, and desire to uplift underrepresented individuals in order to reach new audiences via his single release, connecting with youth in his hometown of Willimantic, CT, and attending Super Bowl LIV weekend. A native of New York’s Washington Heights, independent artist, Swelly, developed a love of music and hip-hop culture from his artistic peers, as well as growing up in Dyckman. Swelly’s music is rooted in his coined saying, “Tryna Get Right” (TGR)—a motto which represents the daily perseverance, built from the rough upbringing he and his loved ones faced. Prior to working with us, his grounded mentality and non-stop hustle granted him the opportunity to share the stage with the likes of French Montana, Lil Durk, Young Ma, and Jim Jones; and earn over a total of 1,000,000 Youtube views on music videos. When Swelly landed a feature with DJ Khaled's We The Best Music Group label signee and multi-platinum artist, Flipp Dinero, he knew it was an opportunity to reach new fans and indoctrinate them into the TGR community. So we went to work: So we went to work: So we went to work: Our Approach To ensure we presented Swelly's relatable story in the most effective and authetnic way, our collaboration started with an audit of his existing brand presence online and production of an elecontric press kit as well as other pitchable materials. Since Swelly had a connection to his home state, New York, as well as Willimantic, Connecticut (a place he called his 2nd home), we launched a 6-month "Better Days" regional campaign that positioned him as a rising talent who uses music as a way to create a life that's better than his circumstances. To diversify the reach of Swelly's brand, we considered traditional and non-traditional visibility opportunities (i.e. Instagram takeovers, collaborating with community organizations and a celebratory event for the single) Our Impact & Client Milestones Within the first 3-months of our campaign, we secured 11 local and regionally recognized media placements (Estimated impressions: 1,776,188) 90% of the news coverage was earned media 55% of the news coverage introduced elements of Swelly's story to audiences via an interview or profile story (instead of only posting his song/music video) The "Better Days" music video premiered on WorldStarHipHop.com--which garnered over 1,000,000 views in less than 48 hours Notable media coverage: WTNH 8 (an ABC affiliate), ItsBizKit, CT Breakthrough, Hip-Hop Vibe, 107.7fm The Edge The WTNH 8 TV interview was shared on the outlet's Facebook page which garnered 858 shares, 333 likes, and 92 comments The increased brand awareness contributed to growth on Swelly's Instagram presence, specifically: 91k+ impressions 16.4k engagement 153 link clicks 57k+ reach Within the first 3-months of our campaign, we secured 11 local and regionally recognized media placements (Estimated impressions: 1,776,188) 90% of the news coverage was earned media 55% of the news coverage introduced elements of Swelly's story to audiences via an interview or profile story (instead of only posting his song/music video) The "Better Days" music video premiered on WorldStarHipHop.com--which garnered over 1,000,000 views in less than 48 hours Notable media coverage: WTNH 8 (an ABC affiliate), ItsBizKit, CT Breakthrough, Hip-Hop Vibe, 107.7fm The Edge The WTNH 8 TV interview was shared on the outlet's Facebook page which garnered 858 shares, 333 likes, and 92 comments The increased brand awareness contributed to growth on Swelly's Instagram presence, specifically: 91k+ impressions 16.4k engagement 153 link clicks 57k+ reach Additionally, we coordinated a collaboration with Windham Regional Community Council's Youth Investment program--which strives to guide youth toward productive interests, develop a sense of self efficacy and make responsible choices and positive contributions to the community. Swelly spent the day with 10+ teenagers, tending to a community garden. While there, he was able to share his experiences traveling back and forth to Willimantic, and pursue a music career despite adversity When Swelly signed to Roc Nation's independent distribution entity--Equity Distribution--a month into our collaboration, we leveraged the news to secure attendance at Super Bowl LIV weekend in Miami, Florida. While there, he attend Boom Cups' Celebrity Basketball game (affiliated acts: Floyd Mayweather, Tory Lanez, Swae Lee, Trey Songz, Dj Clue, Pop Smoke and more). He also attended Miami Super Bowl LIVExperience Rooftop Concert featuring national recording hip hop artist, Trina. By attending both events, we secured an estimated 42,754 from impressions. Notable media coverage: Round Two-The Show, Could Be You TV, Keturah The Host, Carmen Roxanne (work seen in Baller Alert, ONSITE TV and Unwritten Media) and Magazine Muzic.

City of Bridgeport Driving Community Engagement for Equity in Procurement Client City of Bridgeport Year 2024 Scope of Work Content Creation, Public Relations Industry Municipal Here's the Stitch (aka Situation) The City of Bridgeport, in partnership with Griffin & Strong, P.C. (GS), conducted a Disparity Study to examine potential disparities in municipal procurement based on race and gender. GS sought BRVC’s support to drive local community engagement and public relations efforts to raise awareness of the study and maximize attendance at English- and Spanish-speaking Informational Meetings and Public Hearings. Our Approach BRVC implemented a strategic outreach and public relations plan to promote the Disparity Study and encourage community participation. Key initiatives included: Community Outreach & PR Planning: Created pre-event plans tailored to English- and Spanish-speaking audiences for both the Informational Meetings (September 10–11, 2024) and Public Hearings (November 20–21, 2024). Collaborated with GS and Bridgeport’s Small Minority Business Enterprise office to identify and engage target organizations, networks, and individuals through databases, research, and personal connections. Marketing Collateral Development: Designed transformative English-language flyers for both the Informational Meetings and Public Hearings to connect with the community. Drafted and launched press releases via Cision’s PRWeb, reaching up to 133 media platforms. Distributed press releases directly to local outlets, including CT Post, News 12, Channel 8, Hartford Courant, Patch - Bridgeport, and event platforms like AllEvents.in. Strategic Online Promotion: Secured calendar placements on local platforms like CT Post, Patch, and others to maximize visibility. Adapted outreach for Public Hearings to target construction-related professionals and service providers for broader participation. Our Impact & Client Milestones BRVC’s strategic outreach and public relations efforts successfully amplified community awareness and engagement for the City of Bridgeport’s Disparity Study, resulting in the following impactful outcomes: Increased Visibility: Press releases reached a potential audience of up to 3.8 million, with 260 placements across both events and numerous clicks driving interest. Secured online calendar placements on prominent platforms like CT Post, Patch - Bridgeport, and AllEvents.in, generating thousands of local impressions. Community Engagement: For the Informational Meetings, 83% of contacted organizations responded, with 33% sharing event details through newsletters and e-blasts. Notable participants included Colorful Bridgeport, Connecticut Construction Industries Association (CCIA) + CCIA Divisions/Associated General Contractors of CT, and ABC Connecticut (Associated Builders and Contractors of CT), demonstrating strong community collaboration. Public Hearings maintained participation, with key organizations like the Hispanic Chamber of Commerce, Bridgeport Regional Business Council, and others amplifying outreach efforts and engaging diverse community members. Event Attendance: Recognizable attendees included influential community members and representatives from targeted sectors, particularly construction-related industries, as outreach efforts shifted to better align with audience demographics.

Alexi Paraschos Singer & Songwriter Pays Tribute to the Virtual Weddings of the Coronavirus Client Alexi Paraschos: Video Tribute to Virtual Weddings Year 2020 Scope of Work Brand Messaging Development, Public Relations Industry Entertainment Here's the Stitch (aka Situation) An album release during the beginning of the pandemic lockdown wasn't ideal, yet award-winning artist, Alexi Paraschos' music celebrated love in the midst of challenges. Called "blue-eyed soul for the 2ist century," Alexi Paraschos is an award-winning soul, R&B, and pop singer/songwriter based in Philadelphia. He is known for his smooth tenor voice paired with original, catchy melodies, which give him his unique and captivating sound. Inspired by a trip to his father's homeland of Greece in 2018, Alexi wanted to bring awareness to his project, "Love Odyssey" which pays homage to his Greek heritage, and his subsequent wedding engagement to his longtime partner. Our Approach In a 3-month "Love Odyssey" campaign we worked alongside influencer and social media marketing agency, DRTR Agency, to craft a compelling narrative that would not only make R&B fans aware of Alexi, but also listen to the album. To lead our strategy, we leveraged Alexi's existing accolades (i.e. awards, playing at SXSW Music Festival, and successfully kickstarting an East Coast Diner Tour) and notable album features (hip hop veteran, Jadakiss; Grammy-award winner, Chrisette Michele, Natalie Stewart from Floetry and more) to push the leading single, "Mine." Since the release was at the beginning of the pandemic lockdown which halted all performances, music videos and in-person opportunities to generate awareness, we suggested that Alexi (whose wedding was pushed back for the unforeseeable future), spotlight couples who had virtual weddings for the release of the single's video. Our Impact & Client Milestones In addition to a press release, our tailored pitches earned 7 placements on local, regional and national platforms (Estimated impressions: 38M+). 29% of coverage were music reviews, 57% were profiles or features highlighting Alexi's brand story The "Mine" music video featured 30 newlyweds representing sixteen states, six countries, and four continents. Notable media coverage: New York Times, Philadelphia Magazine, ThisIsRnB, and Soul Tracks. The story was also picked up by NECN (an NBC affiliate).

Alexi Paraschos Singer & Songwriter Pays Tribute to the Virtual Weddings of the Coronavirus Client Alexi Paraschos: Video Tribute to Virtual Weddings Year 2020 Scope of Work Brand Messaging Development, Public Relations Industry Entertainment Here's the Stitch (aka Situation) An album release during the beginning of the pandemic lockdown wasn't ideal, yet award-winning artist, Alexi Paraschos' music celebrated love in the midst of challenges. Called "blue-eyed soul for the 2ist century," Alexi Paraschos is an award-winning soul, R&B, and pop singer/songwriter based in Philadelphia. He is known for his smooth tenor voice paired with original, catchy melodies, which give him his unique and captivating sound. Inspired by a trip to his father's homeland of Greece in 2018, Alexi wanted to bring awareness to his project, "Love Odyssey" which pays homage to his Greek heritage, and his subsequent wedding engagement to his longtime partner. Our Approach In a 3-month "Love Odyssey" campaign we worked alongside influencer and social media marketing agency, DRTR Agency, to craft a compelling narrative that would not only make R&B fans aware of Alexi, but also listen to the album. To lead our strategy, we leveraged Alexi's existing accolades (i.e. awards, playing at SXSW Music Festival, and successfully kickstarting an East Coast Diner Tour) and notable album features (hip hop veteran, Jadakiss; Grammy-award winner, Chrisette Michele, Natalie Stewart from Floetry and more) to push the leading single, "Mine." Since the release was at the beginning of the pandemic lockdown which halted all performances, music videos and in-person opportunities to generate awareness, we suggested that Alexi (whose wedding was pushed back for the unforeseeable future), spotlight couples who had virtual weddings for the release of the single's video. Our Impact & Client Milestones In addition to a press release, our tailored pitches earned 7 placements on local, regional and national platforms (Estimated impressions: 38M+). 29% of coverage were music reviews, 57% were profiles or features highlighting Alexi's brand story The "Mine" music video featured 30 newlyweds representing sixteen states, six countries, and four continents. Notable media coverage: New York Times, Philadelphia Magazine, ThisIsRnB, and Soul Tracks. The story was also picked up by NECN (an NBC affiliate).

Town of Waterford Town of Waterford Takes Action Towards Supporting Small Businesses Impacted by the Pandemic, Launches Grant Program Client Town of Waterford Takes Action Towards Supporting Small Businesses Impacted by the Pandemic, Launches Grant Program Year 2022-2023 Scope of Work Project/Program Management | Administrative Assistance Industry Municipal Here's the Stitch (aka Situation) Using funds from the American Rescue Plan Act, the Town of Waterford wanted to develop and administer a Small Business and Assistance Program that would provide pandemic relief to small businesses. This was the first program directly supporting Waterford small businesses, and First Selectman Rob Brule along with the Economic Development Commission requested assistance. Our Approach We understood that facilitating a program that adequately supports the unique infrastructures, cultures and processes found within small business models requires many interconnected pieces. We took a well-rounded, innovative and customized approach to implementing operations management services that thoroughly assessed the specific needs of Waterford’s small businesses in order to: ensure the shared grant materials align with legal requirements grant information is clearly communicated and promoted to prospective applicants the application process is conducted as seamlessly and fairly as possible facilitate communication so that all relevant parties can be kept knowledgeable on awardees implement administrative support to upkeep maintenance and reporting Our Impact & Client Milestones Our Operations Management support enabled us to build the Town of Waterford's first Small Business program, from end-to-end and specifically: Ensure it followed federal/ARPA policy Facilitated community listening via a survey that gathered quantitative and qualitative data from over 50 small business owners, which was not only useful for the creation of the program but also for long-term use by the Town Curate and host a virtual round table discussion between Town leaders and small business impacted by the pandemic, to de-mystify any concerns about the application process Built a user-friendly submission process, which resulted in 9 complete applications Created a user-friendly application rubric for the EDC to award $78,500 in total funding to all 9 applicants As of January 2023, BRVC is working with the Town of Waterford to facilitate the second cohort for the program, with the remaining $105,000 ARPA funds.

I don’t have to shape-shift in order to grow this brand. I’m literally just showing up. It all works because it’s my brand, it’s me. Brianna’s method has reassured me that it’s okay to use my brand story to keep going, that all the moving pieces in my business will come together, I can be authentic in every stage, and make sense as my business evolves. Her method has made me feel like my brand is such a representation of what I’m authentically trying to translate to the people. April Kelly Mompreneur & Start-Up Founder

National Museum of African American History and Culture (NMAAHC) Transforming Internship Programs: Streamlining Recruitment, Onboarding, and Alumni Engagement for Long-Term Growth Client National Museum of African America History & Culture Year 2023-2024 Scope of Work Project Management, Systems Implementation, Administrative Assistance, Event Planning Industry Here's the Stitch (aka Situation) The National Museum of African American History & Culture (NMAAHC) needed assistance in transforming its internship and workforce development programs. Specifically, BRVC worked on simplifying the recruitment process, streamlining onboarding, and fostering long-term alumni engagement. This was crucial for enhancing the museum's internship programs while supporting a high volume of applications and candidates. With nearly 1 million followers, viral moments, and cultivated influence, Tina Turtle has reached a pivotal point in her brand journey, that involves solidifying her as a fashion and lifestyle content creator. Our Approach BRVC worked with NMAAHC to evaluate their current systems, identify bottlenecks, and implement solutions that improved efficiency and scalability. Our services included project management, systems implementation, administrative assistance, and event planning. Auditing Current Systems: We started by auditing NMAAHC’s existing databases, resources, and workflows to gain familiarity with their program. We identified key bottlenecks and areas of improvement, especially in tracking internship applications and maintaining alumni connections. Creating SOPs and Workflows: To address the identified challenges, we created Standard Operating Procedures (SOPs) to document best practices and ensure consistency. We also developed workflows using Asana, which streamlined communication, task management, and follow-ups. Additionally, we implemented a timelining system to ensure that the application process and intern onboarding remained on track. Implementing Systems: We leveraged automated tools to enhance data tracking, manage tasks efficiently, and ensure timely responses. These systems allowed NMAAHC to reduce manual effort while increasing the scalability of their processes Our Impact & Client Milestones Streamlined Recruitment: Through the implementation of efficient SOPs and workflows in Asana, we helped NMAAHC manage 1,300+ applications , reduce processing times, and ensure that candidate inquiries were promptly addressed. This led to record-high application volumes and reduced internal bottlenecks in the recruitment process. Improved Alumni Engagement: By reconnecting with 75+ alumni through surveys, newsletters, and networking events, we successfully launched a new alumni initiative. This kept alumni engaged and turned them into advocates for the program, further enhancing the museum's reputation and community connections. Efficient Onboarding: The redesigned onboarding process for over 60+ interns provided a structured, stress-free experience. By creating easy-to-follow workflows and helping with logistics like background checks and IT support, interns started their roles with confidence, and supervisors saved valuable time. Operational Efficiency & Future Planning: Our work laid the foundation for scalable growth in NMAAHC’s internship programs. With automated workflows, clearer processes, and a stronger alumni network, the museum is now better positioned to continue expanding its reach and improving participant experiences in future cycles.

By uncovering my strategic steps I’ve been landing longer term contracts, which I was never really focused on before. I wanted to hit $10k - $20k months faster, doing 1 or 2 projects a month. Thinking strategically about my approach, I was able to hit 50% of my goal within 3 months. I also figured out a way where I don't have to be completely present on my business’ Instagram and can still introduce people to my story and the brand which has been working so far. Ashli F. CEO, Creative Director Ashli F. CEO, Creative Director Exhibit B Agency Project 50% Revenue Goal in 3 Months Year 2023 Scope of Work 60-Day Pow Wow Industry Start-Up, B2B

TAPPING INTO MY SECRET SAUCE helped build confidence and let me know to just be myself because that’s what my audience will love the most. I enjoyed Brianna's course and was able to learn how to better understand my audience. Her course helped build confidence and let me know to just be myself because that’s what my audience loved the most. Her course was supportive and encouraging, I appreciated the group setting because it allowed me to listen and pick up from others because we all did things differently. Micha'Angelina Founder

Junior Achievement Unified Messaging and Strategic Engagement: Amplifying JAGFC’s Impact Across Stakeholders Client Junior Achievement Year 2024 Scope of Work Brand Messaging Development, Content Creation, Newsletter Creation Industry Non-Profit Here's the Stitch (aka Situation) Despite its undeniable positive impact, Junior Achievement of Greater Fairfield County (JAGFC) struggled to effectively articulate who the organization serves and how they are served. Staff and board members sought unified messaging to resonate with various stakeholders and clearly communicate JAGFC’s value. Our Approach From January to July 2024, BRVC applied a holistic brand growth strategy using marketing and communications expertise, with consultative support on operations management where needed, to position JAGFC as a go-to partner driving systemic change and empowering young people to build successful financial futures. This 3-step approach included: Audit: Analyzing current communications and identifying opportunities for improvement. Marketing & Communications Plan: Developing a strategic blueprint for stakeholder engagement and value articulation. Plan Implementation: Executing strategies with a focus on impactful messaging and targeted audience engagement. Our Impact & Client Milestones By implementing BRVC’s strategies, JAGFC successfully increased awareness, engagement, and clarity in its communications, empowering its mission to inspire and support youth in building brighter financial futures. 1. Clearer Messaging & Target Audience Profiles: Developed audience profiles to define who is served and created a messaging framework for how JAGFC supports them. Provided a strategic blueprint for driving awareness, interest, and support, enabling JAGFC to clearly communicate its value across multiple stakeholders. 2. Strategic Social Media Performance: LinkedIn: Launched a “Boundless Possibilities" newsletter to increase the reach of educator, donor and volunteer stakeholders. Produced content that achieved a 10.6% click-through rate (CTR), outperforming posts from the prior 30 days. Engagement rate averaged 17.2%, surpassing previous metrics. Videos and carousel posts generated the highest impressions, with authentic student spotlights performing particularly well. Insights revealed LinkedIn as the priority platform for reaching corporate partners, donors, and educators. Instagram/Facebook: Reels increased reach on Instagram, while original/repurposed content performed better on Facebook. Images on Facebook drove more engagement than videos, aligning with the platform’s follower demographics of donors, corporate partners, and educators (vs. students/youth). 3. Tactical Insights: Emphasized engaging content formats such as videos, carousels, and tagged posts to maximize impressions and engagement. Identified content types that resonate with specific platforms, ensuring tailored promotion efforts for optimal impact. View Newsletetter

Town of Waterford Showcasing Grant Impact and Establishing the Economic Development Commission’s Presence Client Town of Waterford: Establishing the EDC's Presence Year 2023 Scope of Work Brand Identity, Brand Messaging Development, Content Creation, Newsletter Creation Industry Municipal Here's the Stitch (aka Situation) In 2022 and 2023, with the help of BRVC’s Operations Management team, the Town of Waterford (TOW) awarded a total of $170,065.01 in grants to small businesses through its Small Business Grant Program, funded by the American Rescue Plan Act. Despite the program’s success, TOW lacked in-house support for marketing and content creation to effectively showcase its impact and position the Economic Development Commission (EDC) as a resource for the local business community. Our Approach BRVC’s Creative Strategy team provided comprehensive support to amplify the program’s success and elevate TOW’s branding as well as storytelling. Marketing Audit: Conducted a competitor analysis to refine TOW’s brand identity and identify successful elements of similar programs. Mini Marketing Campaign: Developed messaging, strategy, and key performance indicators to promote the program and align with TOW’s long-term branding goals. Content Creation: Produced 8 original social media posts, including captions and hashtags, along with a newsletter and press release highlighting the program’s achievements. Visual Branding: Designed and delivered a specific EDC logo to establish the commission as a trusted resource for the business community. Our Impact & Client Milestones Delivered high-quality, engaging content (videos, graphics, and written assets) shared on TOW’s website and social platforms, effectively showcasing the First Selectman and EDC’s impact on small businesses. Supported TOW in sharing grant recipients’ stories and highlighting the program’s success, building stronger connections with the local business community. Provided a ready-to-use press release template to spotlight the distribution of over $170k to small businesses. Positioned the EDC as a valuable resource through cohesive branding and storytelling, and a first-ever logo. With BRVC’s expertise, TOW successfully demonstrated the transformative impact of its grant program, enhanced its public visibility, and set the stage for long-term community engagement and support BRVC x TOW & EDC - NEWSLETTER - Small Business Grant Program Cohorts 1 and 2 (2022 - 2023) BRVC x TOW & EDC - NEWSLETTER - Small Business Grant Program Cohorts 1 and 2 (2022 - 2023)

Lachers Reese Expansion, Here We Come! Lachers Hair By Demand Improves Operations Management Client Lachers Reese: Holistic Growth Year 2018-2019 Scope of Work Brand Messaging Development, Brand Partnerships, Project Management, Systems Implementation, Administrative Assistance, Team Development Industry Lifestyle, B2C Here's the Stitch (aka Situation) A move to a new salon location in 2018, sparked a determination for brand growth--starting from the inside! Goal & Objectives Update and launch website Create and promote event packages for weddings, event planners, bar & bat mitzvahs, entertainment companies, etc Create and implement marketing/public relations plan that increases client relationships, workshops and strategic partnerships Find opportunities to maximize staff, and overall growth in customers Our Approach To prepare the Lachers Reese brand for the benefits of an aggressive integrated PR/Marketing Strategy & Communications plan, BRVC's collaboration focused on brand development, digital marketing consulting, operations consulting, creative services & preliminary public relations support. Our Impact & Client Milestones Updated website for discoverability, brand identity and consistency purposes. Updates included: biography, images, online booking, special occasion bookings and newsletter subscriptions. The updated website generated incoming inquiries from potential clients (a nearly 50% monthly increase from 2017-2018) Developed messaging & graphics for brochures, which highlighted special occasion bookings Generated a list of state-wide venues, event planners & entertainment/performing arts companies to prepare for an aggressive promotional campaign Brainstormed & created a brand ambassador/influencer program to connect with local influencers Grew salon team to include assistant, receptionist and another stylist that aligns with updated brand goals and company infrastructure Ongoing support: Lead operations management Develop internal processes Improve company culture Host staff meetings Brainstorm salon specials Improve external communication processes & more