Junior Achievement Unified Messaging and Strategic Engagement: Amplifying JAGFC’s Impact Across Stakeholders Client Junior Achievement Year 2024 Scope of Work Brand Messaging Development, Content Creation, Newsletter Creation Industry Non-Profit Here's the Stitch (aka Situation) Despite its undeniable positive impact, Junior Achievement of Greater Fairfield County (JAGFC) struggled to effectively articulate who the organization serves and how they are served. Staff and board members sought unified messaging to resonate with various stakeholders and clearly communicate JAGFC’s value. Our Approach From January to July 2024, BRVC applied a holistic brand growth strategy using marketing and communications expertise, with consultative support on operations management where needed, to position JAGFC as a go-to partner driving systemic change and empowering young people to build successful financial futures. This 3-step approach included: Audit: Analyzing current communications and identifying opportunities for improvement. Marketing & Communications Plan: Developing a strategic blueprint for stakeholder engagement and value articulation. Plan Implementation: Executing strategies with a focus on impactful messaging and targeted audience engagement. Our Impact & Client Milestones By implementing BRVC’s strategies, JAGFC successfully increased awareness, engagement, and clarity in its communications, empowering its mission to inspire and support youth in building brighter financial futures. 1. Clearer Messaging & Target Audience Profiles: Developed audience profiles to define who is served and created a messaging framework for how JAGFC supports them. Provided a strategic blueprint for driving awareness, interest, and support, enabling JAGFC to clearly communicate its value across multiple stakeholders. 2. Strategic Social Media Performance: LinkedIn: Launched a “Boundless Possibilities" newsletter to increase the reach of educator, donor and volunteer stakeholders. Produced content that achieved a 10.6% click-through rate (CTR), outperforming posts from the prior 30 days. Engagement rate averaged 17.2%, surpassing previous metrics. Videos and carousel posts generated the highest impressions, with authentic student spotlights performing particularly well. Insights revealed LinkedIn as the priority platform for reaching corporate partners, donors, and educators. Instagram/Facebook: Reels increased reach on Instagram, while original/repurposed content performed better on Facebook. Images on Facebook drove more engagement than videos, aligning with the platform’s follower demographics of donors, corporate partners, and educators (vs. students/youth). 3. Tactical Insights: Emphasized engaging content formats such as videos, carousels, and tagged posts to maximize impressions and engagement. Identified content types that resonate with specific platforms, ensuring tailored promotion efforts for optimal impact. View Newsletetter

Town of Waterford Showcasing Grant Impact and Establishing the Economic Development Commission’s Presence Client Town of Waterford: Establishing the EDC's Presence Year 2023 Scope of Work Brand Identity, Brand Messaging Development, Content Creation, Newsletter Creation Industry Municipal Here's the Stitch (aka Situation) In 2022 and 2023, with the help of BRVC’s Operations Management team, the Town of Waterford (TOW) awarded a total of $170,065.01 in grants to small businesses through its Small Business Grant Program, funded by the American Rescue Plan Act. Despite the program’s success, TOW lacked in-house support for marketing and content creation to effectively showcase its impact and position the Economic Development Commission (EDC) as a resource for the local business community. Our Approach BRVC’s Creative Strategy team provided comprehensive support to amplify the program’s success and elevate TOW’s branding as well as storytelling. Marketing Audit: Conducted a competitor analysis to refine TOW’s brand identity and identify successful elements of similar programs. Mini Marketing Campaign: Developed messaging, strategy, and key performance indicators to promote the program and align with TOW’s long-term branding goals. Content Creation: Produced 8 original social media posts, including captions and hashtags, along with a newsletter and press release highlighting the program’s achievements. Visual Branding: Designed and delivered a specific EDC logo to establish the commission as a trusted resource for the business community. Our Impact & Client Milestones Delivered high-quality, engaging content (videos, graphics, and written assets) shared on TOW’s website and social platforms, effectively showcasing the First Selectman and EDC’s impact on small businesses. Supported TOW in sharing grant recipients’ stories and highlighting the program’s success, building stronger connections with the local business community. Provided a ready-to-use press release template to spotlight the distribution of over $170k to small businesses. Positioned the EDC as a valuable resource through cohesive branding and storytelling, and a first-ever logo. With BRVC’s expertise, TOW successfully demonstrated the transformative impact of its grant program, enhanced its public visibility, and set the stage for long-term community engagement and support BRVC x TOW & EDC - NEWSLETTER - Small Business Grant Program Cohorts 1 and 2 (2022 - 2023) BRVC x TOW & EDC - NEWSLETTER - Small Business Grant Program Cohorts 1 and 2 (2022 - 2023)

Lachers Reese Expansion, Here We Come! Lachers Hair By Demand Improves Operations Management Client Lachers Reese: Holistic Growth Year 2018-2019 Scope of Work Brand Messaging Development, Brand Partnerships, Project Management, Systems Implementation, Administrative Assistance, Team Development Industry Lifestyle, B2C Here's the Stitch (aka Situation) A move to a new salon location in 2018, sparked a determination for brand growth--starting from the inside! Goal & Objectives Update and launch website Create and promote event packages for weddings, event planners, bar & bat mitzvahs, entertainment companies, etc Create and implement marketing/public relations plan that increases client relationships, workshops and strategic partnerships Find opportunities to maximize staff, and overall growth in customers Our Approach To prepare the Lachers Reese brand for the benefits of an aggressive integrated PR/Marketing Strategy & Communications plan, BRVC's collaboration focused on brand development, digital marketing consulting, operations consulting, creative services & preliminary public relations support. Our Impact & Client Milestones Updated website for discoverability, brand identity and consistency purposes. Updates included: biography, images, online booking, special occasion bookings and newsletter subscriptions. The updated website generated incoming inquiries from potential clients (a nearly 50% monthly increase from 2017-2018) Developed messaging & graphics for brochures, which highlighted special occasion bookings Generated a list of state-wide venues, event planners & entertainment/performing arts companies to prepare for an aggressive promotional campaign Brainstormed & created a brand ambassador/influencer program to connect with local influencers Grew salon team to include assistant, receptionist and another stylist that aligns with updated brand goals and company infrastructure Ongoing support: Lead operations management Develop internal processes Improve company culture Host staff meetings Brainstorm salon specials Improve external communication processes & more

City of Bridgeport Driving Community Engagement for Equity in Procurement Client City of Bridgeport Year 2024 Scope of Work Content Creation, Public Relations Industry Municipal Here's the Stitch (aka Situation) The City of Bridgeport, in partnership with Griffin & Strong, P.C. (GS), conducted a Disparity Study to examine potential disparities in municipal procurement based on race and gender. GS sought BRVC’s support to drive local community engagement and public relations efforts to raise awareness of the study and maximize attendance at English- and Spanish-speaking Informational Meetings and Public Hearings. Our Approach BRVC implemented a strategic outreach and public relations plan to promote the Disparity Study and encourage community participation. Key initiatives included: Community Outreach & PR Planning: Created pre-event plans tailored to English- and Spanish-speaking audiences for both the Informational Meetings (September 10–11, 2024) and Public Hearings (November 20–21, 2024). Collaborated with GS and Bridgeport’s Small Minority Business Enterprise office to identify and engage target organizations, networks, and individuals through databases, research, and personal connections. Marketing Collateral Development: Designed transformative English-language flyers for both the Informational Meetings and Public Hearings to connect with the community. Drafted and launched press releases via Cision’s PRWeb, reaching up to 133 media platforms. Distributed press releases directly to local outlets, including CT Post, News 12, Channel 8, Hartford Courant, Patch - Bridgeport, and event platforms like AllEvents.in. Strategic Online Promotion: Secured calendar placements on local platforms like CT Post, Patch, and others to maximize visibility. Adapted outreach for Public Hearings to target construction-related professionals and service providers for broader participation. Our Impact & Client Milestones BRVC’s strategic outreach and public relations efforts successfully amplified community awareness and engagement for the City of Bridgeport’s Disparity Study, resulting in the following impactful outcomes: Increased Visibility: Press releases reached a potential audience of up to 3.8 million, with 260 placements across both events and numerous clicks driving interest. Secured online calendar placements on prominent platforms like CT Post, Patch - Bridgeport, and AllEvents.in, generating thousands of local impressions. Community Engagement: For the Informational Meetings, 83% of contacted organizations responded, with 33% sharing event details through newsletters and e-blasts. Notable participants included Colorful Bridgeport, Connecticut Construction Industries Association (CCIA) + CCIA Divisions/Associated General Contractors of CT, and ABC Connecticut (Associated Builders and Contractors of CT), demonstrating strong community collaboration. Public Hearings maintained participation, with key organizations like the Hispanic Chamber of Commerce, Bridgeport Regional Business Council, and others amplifying outreach efforts and engaging diverse community members. Event Attendance: Recognizable attendees included influential community members and representatives from targeted sectors, particularly construction-related industries, as outreach efforts shifted to better align with audience demographics.

The Breed Ent Grammy-Nominated Producers Unite 400+ Members of The Music Scene In Their Home State Client The Breed Ent: Uniting CT's Arts Community Year 2019 Scope of Work Brand Messaging Development, Content Creation, Influencer Marketing, Public Relations, Brand Partnerships, Event Planning Industry Entertainment, Lifestyle Here's the Stitch (aka Situation) What used to be known as an annual high-energy, day party, transformed into an inaugural 4-day weekend intended to amplify as well as unify the culture and talent in Connecticut's arts community. Founded in 2009 by Grammy-nominated and multi-platinum producers—Aaron “Y-A” Rogers and Rashad “Snacks” Johnson—The Breed Entertainment is a multi-tiered production company that creates quality and culturally-driven experiences through music, as well as community and entertainment events. Prior to 2019, The Breed Weekend only referred to an annual day party. However, Y-A and Snacks wanted to create a different experience that would break barriers and encourage Connecticut creatives to make genuine connections that would foster more collaboration and positive energy across the state's music community. Our mood going into this project: Our Approach Keeping the production company's desire for unification and amplification in mind, we worked with Y-A, Snacks and The Breed Entertainment team to create The Breed Weekend---the first 4-day event that bridged gaps in Connecticut’s entertainment scene through interactive moments. Specifically, we produced an event coordination that itemized essential tasks (i.e. budget, roles, and run of show). We also worked with The Breed to brand the event by providing messaging for all four events, as well as developed and implemented a marketing and communications plan that would generate awareness, attendance and revenue for the event. Our Impact & Client Milestones The multi-day event generated over 450 attendees. Specifically, our marketing and PR efforts resulted in: The creation of sponsorship opportunities as well as outreach that produced partnerships with Shine Papers, Connecticut Office of The Arts, Audiomack, Martell USA, Single Mom’s Alliance and the City of New Haven The creation of vendor opportunities that resulted in the involvment of local small businesses: Kenzie Kare, Concreat, Z For Everybody & Typsy Gypsy Earned 200,000+ impressions and 20,000+ engagement activity on Instagram Earned media coverage from Incline Magazine, CT Breakthrough, Power of Connecticut & IGASTT Podcast (estimated 20,000+impressions) Developed messaging for promotional video that was featured on a mobile advertisement Received attendance and involvement from influential experts familiar with funding Connecticut artists, the art of DJing, record labels/music industry, content producers, management and music producers. The Plug | The Breed Weekend 2019 The Grand Opening of The Live Room introduced a new “pressure-free” venue for artists to perform their music in front of a crowd that respects their craft. Artists came to "plug" in their latest music for Connecticut's entertainment scene to enjoy. This event was hosted by Martell Cognac; and sponsored by Audiomack and Shine Papers. The Plug | The Breed Weekend 2019 The Grand Opening of The Live Room introduced a new “pressure-free” venue for artists to perform their music in front of a crowd that respects their craft. Artists came to "plug" in their latest music for Connecticut's entertainment scene to enjoy. This event was hosted by Martell Cognac; and sponsored by Audiomack and Shine Papers. Bridging The Gap | The Breed Weekend 2019 Bridging the Gap was a night that combined interactive networking with a "town hall" discussion about breaking down walls and emphasizing the possibilities of success for everyone. Featured speakers included: Hot 93.7's Big Regg, Connecticut Office of the Arts' Adriane Vegas Jefferson, Chill Shump (music producer) and more. The Breed Day Party | The Breed Weekend 2019 The Breed Day Party 2019 was an opportunity for creatives and beyond to come together and have a good time! Thank you to Martell USA for partnering with The Breed Weekend 2019! Before The Breed Weekend, BRVC also collaborated with The Breed Entertainment and provided brand development, social & digital strategy consulting and public relations to all talent within the company which includes: Aaron "Y-A" Rogers (producer), Rashad "Snacks" Johnson (producer), DluxB (producer), Randi "Kashthebreed" (producer), Slay Washington (host/MC), DJ Eazy, and BUTT3R (artist). After The Breed Weekend, BRVC consulted The Breed on brand development as well as team development and engagement for the The Breed Academy.

6th Dimension Amplifying the Afrofuturism Festival’s Arts & Culture Impact Client Into the Afroverse Year 2023 Scope of Work Influencer Marketing, Public Relations Industry Non-Profit Here's the Stitch (aka Situation) From August 26 to October 28, 2023, the 6th Dimension Festival 2023 — the first multidimensional festival curated by Cultured AF — explored Afrofuturism through various media and perspectives, with a focus on arts & culture. The festival included a primary art exhibit (which opened on August 26, 2023), satellite events, and a Summit (held on October 14, 2023). To promote the festival as a whole and each individual event, and ultimately to contribute to ticket sales and attendance, BRVC recommended a PR campaign from July to October 2023, followed by the distribution of a press release. Our Approach Phase 1: Audit BRVC conducted a competitor coverage analysis and assessed past media coverage, along with the online representation of the brand. Phase 2: Strategic Communications Plan The plan was designed to introduce the 6th Dimension Festival, promote individual events, and highlight the festival’s peak event — the summit — to drive sales and attendance. The core narratives focused on Afrofuturism, the festival’s program, and creating activism. The goal was to secure an average of 2 earned media placements per month, based on findings from the audit. Phase 3: Implementation & Analysis BRVC executed media outreach targeting local tourism and news, national arts and culture outlets, BIPOC interests, and education and activism. Additionally, influencers and key industry leaders were engaged to help promote the festival. Our Impact & Client Milestones BRVC aimed for a minimum of 2 earned media placements (articles) per month, and the PR efforts greatly exceeded this goal: August 2023: With 58 pitches sent, BRVC achieved 44 press mentions, including 34 articles and 10 mentions on online event calendars. This resulted in 1,600% more articles than the goal (34 articles vs. 2) and 77.27% of all press mentions being articles. September 2023: In this month, 13 pitches were sent, resulting in 86 press mentions, 8 of which were articles. This marked a 300% increase over the goal of 2 articles (8 articles vs. 2). Of all press mentions, 9.30% were articles. October 2023: Continuing the momentum, 13 pitches led to 11 press mentions, 9 of which were articles. This represented a 350% increase over the goal of 2 articles (9 articles vs. 2). 81.82% of all press mentions were articles.

I don’t have to shape-shift in order to grow this brand. I’m literally just showing up. It all works because it’s my brand, it’s me. Brianna’s method has reassured me that it’s okay to use my brand story to keep going, that all the moving pieces in my business will come together, I can be authentic in every stage, and make sense as my business evolves. Her method has made me feel like my brand is such a representation of what I’m authentically trying to translate to the people. April Kelly Mompreneur & Start-Up Founder

Power in Pink Non-Profit Raises Breast Cancer Awareness for Black Women at 2nd Fashion Show Client Power in Pink: Fashion Show for Breast Cancer Awareness Month Year 2018 Scope of Work Brand Messaging Development, Content Creation, Social Media Management, Newsletter Creation, Public Relations, Brand Partnerships Industry Non-Profit Here's the Stitch (aka Situation) New York Based non-profit, Power In Pink, host its 2nd Annual Fashion Show to highlight breast cancer awareness and unite experiences through fashion, art and personal testimonies. In 2018, a total of 1,708,921 new cancer cases were reported in the United States, 845,972 among females (CDC.gov ) "In the United States, age-adjusted breast-cancer mortality is about 40% higher among Black women than among non-Hispanic White women (27.7 vs. 20.0 deaths per 100,000 women from 2014 through 2018), despite a lower incidence among Black women (125.8 vs. 139.2 cases per 100,000 women) (NEJM.org ). With breast cancer being so common and seeing her mom be a 20+ year survivor, Dafina Morris felt compelled to combine her affinity for fashion, beauty and decor with a cause that mattered greatly to her. In 2017, Dafina launched non-profit organization Power In Pink--a black-owned non-profit organization that serves as a hub for minority women to enjoy empowering events, engage with educational content and share experiences regarding a variety of health issues. In October of that year, she curated a fashion show to raise breast cancer awareness. The following year, she desired more exposure for the show and its cause. Our Approach Within 3 months, BRVC transformed Dafina's mission an single event into a brand that could be supported after the fashion show ended. We spent the first month auditing Power In Pink's existing presence and implementing brand development (i.e. narrative framing & key messaging development, website design & consulting, logo consulting, etc). Then we assisted with content production and engagement activity on social media—primarily for the fashion show, but as well as for the Power In Pink brand, generally. Specifically, for the fashion show, we launched a campaign using #PowerInPinkFashionShowII to highlight promotional flyers, partnerships, sales/discounts and reposts from those involved and/or supporting the event. We also launched the organization's newsletter. With messaging solidified and social media actively marketing the show, we were able to use PR to increase awareness in local media, influencers and sponsors; as well as assist event coordination. Within 3 months, BRVC transformed Dafina's mission an single event into a brand that could be supported after the fashion show ended. We spent the first month auditing Power In Pink's existing presence and implementing brand development (i.e. narrative framing & key messaging development, website design & consulting, logo consulting, etc). Then we assisted with content production and engagement activity on social media—primarily for the fashion show, but as well as for the Power In Pink brand, generally. Specifically, for the fashion show, we launched a campaign using #PowerInPinkFashionShowII to highlight promotional flyers, partnerships, sales/discounts and reposts from those involved and/or supporting the event. We also launched the organization's newsletter. With messaging solidified and social media actively marketing the show, we were able to use PR to increase awareness in local media, influencers and sponsors; as well as assist event coordination. Our Impact & Client Milestones Our social media content creation and digital strategy resulted in: Followers using the hashtag pre, during and post the event, which garnered about 33k impressions and 3.8k engagement. Growth on Instagram: 22.1k impressions (+1.1k ), 17k reach (+2k) and an engagement rate of 16% (+6%). 7 newsletters sent—all of which resulted in an average of 31% email opens and 5.44% email clicks—both of which are above average for non-profits organizations (according to Mailchimp.) Our Event PR efforts resulted in: Secured brand partnerships with NY-based brands,Versed Media and Wear Wardrobe. Both brands shared the event with their network and offered a discount code or donated services. In exchange, Power In Secured in-kind sponsors from: Alikay Naturals, CURLS, Shoe Crazy Wine, Thrive Causemetics, Lotus Embers, LLC, Michael Ivory Photography and T. McDonald Cosmetics, LLC. Secured vendor, MajesticJewelzLane Received coverage from Montclair State University student, Babee Garcia, who produced a multimedia project called "The beYOUtiful Project." This project represented how people embrace beauty with issues relating to body image acceptance and gender identification.

Lachers Reese Expansion, Here We Come! Lachers Hair By Demand Improves Operations Management Client Lachers Reese: Holistic Growth Year 2018-2019 Scope of Work Brand Messaging Development, Brand Partnerships, Project Management, Systems Implementation, Administrative Assistance, Team Development Industry Lifestyle, B2C Here's the Stitch (aka Situation) A move to a new salon location in 2018, sparked a determination for brand growth--starting from the inside! Goal & Objectives Update and launch website Create and promote event packages for weddings, event planners, bar & bat mitzvahs, entertainment companies, etc Create and implement marketing/public relations plan that increases client relationships, workshops and strategic partnerships Find opportunities to maximize staff, and overall growth in customers Our Approach To prepare the Lachers Reese brand for the benefits of an aggressive integrated PR/Marketing Strategy & Communications plan, BRVC's collaboration focused on brand development, digital marketing consulting, operations consulting, creative services & preliminary public relations support. Our Impact & Client Milestones Updated website for discoverability, brand identity and consistency purposes. Updates included: biography, images, online booking, special occasion bookings and newsletter subscriptions. The updated website generated incoming inquiries from potential clients (a nearly 50% monthly increase from 2017-2018) Developed messaging & graphics for brochures, which highlighted special occasion bookings Generated a list of state-wide venues, event planners & entertainment/performing arts companies to prepare for an aggressive promotional campaign Brainstormed & created a brand ambassador/influencer program to connect with local influencers Grew salon team to include assistant, receptionist and another stylist that aligns with updated brand goals and company infrastructure Ongoing support: Lead operations management Develop internal processes Improve company culture Host staff meetings Brainstorm salon specials Improve external communication processes & more

Cheryl Grace Changing The Narrative: Former Corporate SVP Turns Full-Time CEO of Her Own Company Client Cheryl Grace: Corporate SVP to Full-Time CEO Year 2022 Scope of Work Brand Messaging Development, Public Relations, Speaking Engagements Industry Lifestyle Here's the Stitch (aka Situation) After working over 25+ years in corporate America, this highly sought-after speaker and corporate pioneer took a leap of faith - and transformed her side-hustle into a full-time executive lifestyle firm--which is committed to coaching women on how to be their best multi-dimensional selves. Transitioning from a 25+ global corporate career to full-time entrepreneurship is no easy feat--espeially when you're mainly known for your work and (huge) accomplishments in the c-suite. (Cheryl Grace enters the chat.) But the challenge was no match for Cheryl Grace. After transforming corporate reputations and changing the way consumers and decision-makers valued Black America's spending power and corporate influence, she decided to commit, what she calls her "Career 2.0," to transforming individuals to next level advancement at work, in love and at home. Unapologetic about living a fabulous life and her journey to get there, Cheryl left corporate America behind in April 1, 2021 to level up Powerful Penny LLC (a side-hustle she began in 2017)--and she was eager to share her new narrative. Our Approach While being mindful of the sensitivities of this transition, we started our collaboration with a brand audit and strategy to ensure Cheryl's messaging as well as identity factors were updated to best show why her shift was an example of how corporate women can reclaim their power and live a fabulous life. Then, we used our leading strategy to kick off a 9-month"From C-Suite to Corporate Coach" campaign which targeted visibility opportunities via traditional media, speaking engagements and strategic alliance. Our outreach began local, and gradually expanded to national platforms. Having set the foundation of Powerful Penny's brand awareness, we implemented a follow-up 5-month "Continuing the Fabulosity with Intentionality" campaign in 2022 to solidfy Cheryl's brand as a valuable contributor as an executive lifestyle coach for individuals as well as corporations; and complement her owned media platform (Level Up with Grace LinkedIn newsletter) Our Impact & Client Milestones Two months into BRVC's collaboration with Cheryl, we met our media goals by 66% (with 75% of coverage being national and internationally recognized) and our speaking engagement goals by 50%. Over our 14-month collaboration, out of the 46 placements earned (Estimated 2B+ impressions): 3 were TV interviews where Cheryl promoted products live, as well as her online store (Cheryl's Shop of Fabulosity) where she sells work and love products, courses, workshops and bootcamps Coverage included traditional and non-traditional online, print and broadcast platforms 52% of the coverage included backlinks to Cheryl's platforms, 38% generated direct traffic 1 resulted in Cheryl writing bylines where her executive lifestyle expertise was consistently exposed to women 40 - 65 years old, who reside in the U.S., U.K., Italy and Australia Notable outlets include: Essence, Yahoo, Sheen Magazine, Authority Magazine, Thrive Global, Well + Good, Daytime Chicago, Hustle & Soul, xoNecole, The Sisaundria Show, and Crunchy Tales. 5 months since our campaign ended, our efforts resulted in coverage on the She Ventures Podcast and Today. Out of the speaking engagements and strategic alliances secured: 1 resulted in Cheryl receiving a 2022 Entrepreneurship Innovator Award 1 resulted in Cheryl being a Main Stage speaker at 2021 Black Women's Expo, where provided on the spot executive coaching to 4 attendees; and she also had a booth to sell her products all weekend 1 resulted in Cheryl being a panelist and love workshop facilitator at 2022 Essence Fest Here's the Stitch (aka Situation) After working over 25+ years in corporate America, this highly sought-after speaker and corporate pioneer took a leap of faith - and transformed her side-hustle into a full-time executive lifestyle firm--which is committed to coaching women on how to be their best multi-dimensional selves. Transitioning from a 25+ global corporate career to full-time entrepreneurship is no easy feat--espeially when you're mainly known for your work and (huge) accomplishments in the c-suite. (Cheryl Grace enters the chat.) But the challenge was no match for Cheryl Grace. After transforming corporate reputations and changing the way consumers and decision-makers valued Black America's spending power and corporate influence, she decided to commit, what she calls her "Career 2.0," to transforming individuals to next level advancement at work, in love and at home. Unapologetic about living a fabulous life and her journey to get there, Cheryl left corporate America behind in April 1, 2021 to level up Powerful Penny LLC (a side-hustle she began in 2017)--and she was eager to share her new narrative.

Swelly Small Town Artist Gains Buzz for The Release of His Single Featuring an Artist Signed to DJ Khaled Client Swelly: Single Release ft. Multi-Platinum Artist Year 2019 Scope of Work Brand Messaging Development, Public Relations Industry Entertainment Here's the Stitch (aka Situation) A CT artist embraces his humble beginnings, grit, and desire to uplift underrepresented individuals in order to reach new audiences via his single release, connecting with youth in his hometown of Willimantic, CT, and attending Super Bowl LIV weekend. A native of New York’s Washington Heights, independent artist, Swelly, developed a love of music and hip-hop culture from his artistic peers, as well as growing up in Dyckman. Swelly’s music is rooted in his coined saying, “Tryna Get Right” (TGR)—a motto which represents the daily perseverance, built from the rough upbringing he and his loved ones faced. Prior to working with us, his grounded mentality and non-stop hustle granted him the opportunity to share the stage with the likes of French Montana, Lil Durk, Young Ma, and Jim Jones; and earn over a total of 1,000,000 Youtube views on music videos. When Swelly landed a feature with DJ Khaled's We The Best Music Group label signee and multi-platinum artist, Flipp Dinero, he knew it was an opportunity to reach new fans and indoctrinate them into the TGR community. So we went to work: So we went to work: So we went to work: Our Approach To ensure we presented Swelly's relatable story in the most effective and authetnic way, our collaboration started with an audit of his existing brand presence online and production of an elecontric press kit as well as other pitchable materials. Since Swelly had a connection to his home state, New York, as well as Willimantic, Connecticut (a place he called his 2nd home), we launched a 6-month "Better Days" regional campaign that positioned him as a rising talent who uses music as a way to create a life that's better than his circumstances. To diversify the reach of Swelly's brand, we considered traditional and non-traditional visibility opportunities (i.e. Instagram takeovers, collaborating with community organizations and a celebratory event for the single) Our Impact & Client Milestones Within the first 3-months of our campaign, we secured 11 local and regionally recognized media placements (Estimated impressions: 1,776,188) 90% of the news coverage was earned media 55% of the news coverage introduced elements of Swelly's story to audiences via an interview or profile story (instead of only posting his song/music video) The "Better Days" music video premiered on WorldStarHipHop.com--which garnered over 1,000,000 views in less than 48 hours Notable media coverage: WTNH 8 (an ABC affiliate), ItsBizKit, CT Breakthrough, Hip-Hop Vibe, 107.7fm The Edge The WTNH 8 TV interview was shared on the outlet's Facebook page which garnered 858 shares, 333 likes, and 92 comments The increased brand awareness contributed to growth on Swelly's Instagram presence, specifically: 91k+ impressions 16.4k engagement 153 link clicks 57k+ reach Within the first 3-months of our campaign, we secured 11 local and regionally recognized media placements (Estimated impressions: 1,776,188) 90% of the news coverage was earned media 55% of the news coverage introduced elements of Swelly's story to audiences via an interview or profile story (instead of only posting his song/music video) The "Better Days" music video premiered on WorldStarHipHop.com--which garnered over 1,000,000 views in less than 48 hours Notable media coverage: WTNH 8 (an ABC affiliate), ItsBizKit, CT Breakthrough, Hip-Hop Vibe, 107.7fm The Edge The WTNH 8 TV interview was shared on the outlet's Facebook page which garnered 858 shares, 333 likes, and 92 comments The increased brand awareness contributed to growth on Swelly's Instagram presence, specifically: 91k+ impressions 16.4k engagement 153 link clicks 57k+ reach Additionally, we coordinated a collaboration with Windham Regional Community Council's Youth Investment program--which strives to guide youth toward productive interests, develop a sense of self efficacy and make responsible choices and positive contributions to the community. Swelly spent the day with 10+ teenagers, tending to a community garden. While there, he was able to share his experiences traveling back and forth to Willimantic, and pursue a music career despite adversity When Swelly signed to Roc Nation's independent distribution entity--Equity Distribution--a month into our collaboration, we leveraged the news to secure attendance at Super Bowl LIV weekend in Miami, Florida. While there, he attend Boom Cups' Celebrity Basketball game (affiliated acts: Floyd Mayweather, Tory Lanez, Swae Lee, Trey Songz, Dj Clue, Pop Smoke and more). He also attended Miami Super Bowl LIVExperience Rooftop Concert featuring national recording hip hop artist, Trina. By attending both events, we secured an estimated 42,754 from impressions. Notable media coverage: Round Two-The Show, Could Be You TV, Keturah The Host, Carmen Roxanne (work seen in Baller Alert, ONSITE TV and Unwritten Media) and Magazine Muzic.

Traffix'd Project Insightful Guidance, Renewed Confidence Year 2023 Scope of Work Brand Growth Audit Industry Start-Up, B2C The (consultation) service was better than I expected. Not because I went into it believing it would not be valuable but because I was a bit nervous and feeling overwhelmed. In addition to Brianna sharing insightful information, she also shared her story which made me feel confident about the direction I am headed in. Natalie B. Founder